ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Agency PR Has Many Advantages. But the question isn’t just for PR beginners.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Is your team trained up? Do you know the numbers driving your business?

Agency 71

Agency Leadership Training Big Data 71

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. “Flagging” is also used in media training as a technique to emphasize certain responses to a reporter’s question. Let us know @CrenshawComm.

Agency 192

Agency Internal International Pitching 192

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. Future B2B Opportunities.

Agency 98

Agency Financial Media Training Training 98

Stephen Waddington

DECEMBER 3, 2020

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. Financial metrics Turnover – headline revenue number typically made up of fee or project income Staff costs – the most significant cost in operating an agency.

Agency 124

Agency Insurance Insurance Financial 124

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. This is essential for the success of a company – and for the future-oriented training of its employees. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Client budget size – What’s the typical PR budget for the agency’s clients? Range of services – Is the agency full service or specialized? And how does your budget compare?

Agency 80

Agency Automotive Mobile Local 80

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program.

Training 72

Training How To Course Software 72

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Energy Retail 140

Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

Agency 150

Agency How To Pitching Communications 150

Stern + Associates

AUGUST 15, 2022

Refugee Agency and Deepak Chopra, among others. The post Train Your Brain to Apply “Longpath” Thinking appeared first on Stern Strategy Group. He expands upon the talk in his new book, “ Longpath: Becoming the Great Ancestors Our Future Needs – An Antidote for Short-Termism ” (Harper Collins, August 16, 2022).

Training 62

Training Public Affairs Ethics Groups 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

Trends 333

Trends Industry Government Data 333

Polaris

NOVEMBER 19, 2014

To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. A media trainer who has experience as a journalist is able to use realistic scenarios to train a spokesperson and manage your expectations. Same goes for media training.

Media Training 137

Media Training Training How To Media 137

The Hoffman Agency

OCTOBER 20, 2023

Curating confidence through the right environment Another aspect of my internship that I enjoyed was the training sessions. It is clear that the Hoffman Agency is dedicated to nurturing promising talent and ensuring that every team member reaches their full potential.

Agency 36

Agency Training Technology Internal 36

5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions.

Media Training 87

Media Training Training Film Media 87

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ). Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. Looking for a PR agency? Konnect with us to learn how we’ve helped other brands create strategic crisis communications plans.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Communications Conversations

SEPTEMBER 14, 2017

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” And, they’re just not respected by big companies and agencies (that’s not me saying it–that’s coming right from the people I’ve talked to about this the last few months).

Media Training 0

Media Training Training Social Media Media 0

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Most agencies rely on a small number of trusted freelancers in whom they place their confidence, so they should feel comfortable with full transparency. Pay promptly.

How To 315

How To Employee Training Interviews 315

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

ImPRessions - Crenshaw Communications

JUNE 15, 2017

Let’s face it, any of the above would be a win for a recent graduate, but — barring a rich equity offer from a high-flying tech startup — I’d strongly advise jobseekers to take a position at a PR agency as opposed to a corporate or nonprofit gig. Agencies offer a path to promotion. Almost certainly, yes.

Agency 122

Agency Nonprofit Corporate Training 122

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Knowing this, most still aren’t training the talent they already have in-house.

Agency 164

Agency SEO Training Analysis 164

PRSay

OCTOBER 20, 2023

We are also telling ChatGPT to cite its findings for fact-checking purposes [at our agency]. It’s a long-term investment, not just one training and done — you must continue to train. Olson: We put out a POV [at our agency] on how to use AI and are offering professional development training to stay up to date.

Communications 159

Communications Ethics Training Hotels 159

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. Managing PR Agencies.

Training 370

Training Media Training Reputation Crisis Communications 370

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Knowing this, most still aren’t training the talent they already have in-house. This is the first. Not usually.

Agency 188

Agency SEO Advertising Advertising 188

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications. Those seeking public relations services often pigeonhole it into media relations.

Media Relations 120

Media Relations Agency Media Training Training 120

5W PR

APRIL 9, 2024

Resource inventory List all available resources to tackle a public relations crisis , be it IT infrastructure for communication, legal advice, or a pre-established tie-up with a PR crisis management agency. Training and drills A plan on paper is just the first step. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Communications Conversations

MAY 8, 2018

When I was in my early 20s I heard the question for the first time: “Do you have any agency experience?” But, I quickly realized I had better get some because it was all anyone on the agency OR corporate side was talking about. She was re-iterating the need to find potential team members with agency experience.

Agency 111

Agency Corporate Meeting Training 111

5W PR

NOVEMBER 3, 2019

As the vice president of purpose communications for the prominent sporting goods brand, Garcia-Brito says she treats her job as any professional athlete does and trains for it accordingly. For Garcio-Brito, the training and education to best prepare herself for her job is never ending. What does this mean, exactly?

Education 68

Education Training Sports Software 68

Cision

MAY 8, 2017

Cision’s new case study, “ How Cision Helped One Agency Deliver Results at Each Step of the Customer Journey ” showcases how Winstanley Partners tackled that issue and delivered stellar results for its clients using Cision Communications Cloud. A boutique agency often has to serve the needs of a very diverse client base.

Agency 120

Agency Case Study Study Small Business 120

Prohibition

MAY 29, 2018

April 27 th saw Prohibition don their active wear and get their learning caps on as they embarked on their annual company training day at the Camp Hill Estate, situated in the picturesque North Yorkshire countryside. As Prohibition continues to grow, the growth of our team is one our top priorities, and the correct training is crucial.

Training 48

Training Agency Company Publicity 48

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100