The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. Read on to find out what the experts have to say.

B2C 73

B2C B2B Agency Trends 73

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Media Training. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. PR firms offer new professionals an excellent training ground and the right kind of experience for making future career decisions. Agencies offer a path to promotion.

Agency 122

Agency Nonprofit Corporate Training 122

Polaris

NOVEMBER 19, 2014

To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. A media trainer who has experience as a journalist is able to use realistic scenarios to train a spokesperson and manage your expectations. Same goes for media training.

Media Training 137

Media Training Training How To Media 137

PRSay

MAY 13, 2022

Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. Previously, he held senior communications positions at Sears, Sara Lee Corporation, Pitney Bowes and Eli Lilly. Don’t give up if you’ve been focusing on large agencies or major corporations.

Nonprofit 147

Nonprofit Internal International Corporate 147

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Ishmael's Corner

MAY 31, 2020

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” A handful of agencies. In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Would probably include training on some kind of video editing program as well (i.e. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Some of the pressure we encounter in PR is preventable, however. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

MAY 7, 2018

Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. With that in mind, here are five things to know about corporate communications: 1.There There Needs to Be a Framework.

Corporate 60

Corporate Communications Employee Training 60

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. It is based on training an algorithm to manipulate a data set called a large language model. We also provide bespoke training and support. A new Wadds Inc. management paper.

Publicity 105

Publicity Policies Training Engineering 105

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

What you see and what your PR agency sees could diverge — in a good way. A trained PR expert has the experience to not only understand technology advantages, but build a narrative to guide positive visibility and thought leadership at the executive level. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Ishmael's Corner

OCTOBER 8, 2014

We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing. It’s safe to conclude that the PR stewards at HP weren’t keen to welcome a one-person PR agency which had opened for business two months prior. “No

Agency 130

Agency Storytelling Corporate Enterprise 130

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.

Corporate 178

Corporate Mobile Energy Public Affairs 178

5W PR

AUGUST 14, 2023

Anyone can do PR PR is often perceived as a field that anyone can excel in without formal training or expertise. PR is only necessary for large corporations or celebrities Some people believe that PR is only necessary for large corporations or high-profile individuals.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Communications Conversations

NOVEMBER 10, 2014

And, apparently, Wordsmith can do it for a fairly reasonable price (check the site) and free up reporters to do more work they’re trained to do (more reporting less almost-admin-type work). This would save me–and vendors and agencies, in general–A LOT of time! Smart, right? Not a lot, for now. Monthly reporting 101.

Corporate 146

Corporate Communications Tools Content Marketing 146

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization.

Media 243

Media Analysis Measurement Advertising 243

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization.

Media 221

Media Analysis Measurement Advertising 221

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Stuart Bruce

JULY 15, 2014

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. He might have a point if you simply look at how social media can be used for consumer marketing or customer service.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! Sparring and training must be done carefully and in advance.

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. I’ve been running for 40+ years and currently train to run two half-marathons per year. The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Prohibition

JUNE 2, 2023

After being introduced to the world of PR at a small, regional agency, I realised just how agile, innovative and adept PR professionals need to be. My career further developed when I made the move to an agency in Leeds. My career further developed when I made the move to an agency in Leeds. I loved it.

Meeting 62

Meeting B2B Social Media Agency 62

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

5W PR

JULY 11, 2023

Those include things such as salon design, inventory management, staff training, and marketing campaigns. Continuous Support and Training Franchisees in the beauty salon industry often benefit from ongoing training and support from the franchisor. Those programs tend to cover various aspects of salon operations.

Communications 60

Communications Training Advertising Advertising 60

Buchanan PR

JANUARY 16, 2024

The work your attorneys are doing for their corporate clients positions them well to be a resource to a business journalist. With proper training and preparation, an attorney can easily become a trusted source to the media. As any CEO or business owner knows, there are legal angles that come with almost any business decision.

Media Relations 67

Media Relations Strategy Marketing Media 67

The Stalwart Blog

AUGUST 12, 2018

- Offering focuses on Crisis PR services, training, monitoring programs - . The brand focuses on offering organizations as well as other marketing and public relations agencies Crisis PR services in addition to training programs and monitoring support. More information is available at www.publicrelationssecurity.com.

Communications 60

Communications Training Crisis Crisis Communications 60

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Shift Communications

JUNE 28, 2022

For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. One good example is Nike’s support of the Black community that is rooted in years of corporate activism and is authentic to the brand.

Employee 124

Employee Local Community Policies 124

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. The book is split into three sections.

Crisis 98

Crisis Communications Crisis Management Analysis 98