Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? For example, Nardi Media, a boutique agency located in Washington D.C.,

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Remote PR Jobs

SEPTEMBER 25, 2023

While I still don’t know the secret to getting a reporter to politely reject a pitch (rather than flat out ignore it), I do know what it takes for an editor to say “yes” to a story idea. Based on my past career experiences and my current PR-focused projects, here are a few things that will make your pitch more likely to receive a response.

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ImPRessions - Crenshaw Communications

JUNE 27, 2018

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Instead, rely on a one-pager that outlines the goals for partnering with a PR agency.

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Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. As always there are links to the underlying resources for anyone interested. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m.

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Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. We know what makes the perfect pitch. Have supporting assets . Be flexible .

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Report How To Pitching Banking 361

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching. Schedule Time to Connect.

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OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

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ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

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PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

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Konnect Agency

AUGUST 22, 2019

At Konnect Agency , we proudly take a unique approach to media and influencer relations – PERSONALIZATION. I say unique because not everyone takes the time to personalize each and every pitch, and in a world where there are six publicists for every one reporter , a little personalization goes a long way to help you stand out.

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ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. It’s probably the best resource for thought leadership about our business.

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Remote PR Jobs

JUNE 14, 2023

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. Look no further!

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PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Beyond words: adding multimedia to story pitches. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. ESG and your agency. Agencies must start at the internship level.

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Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. What is a business case?

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PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Remember to keep your messaging useful, newsworthy and strategic.

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Landis PR

AUGUST 30, 2021

A business or organization willing to commit finances, time and resources will make a great client. You will want to have business goals before engaging with a public relations agency. Do you have the infrastructure, product pipeline and other resources in place to fulfill the expectations of a strategic communications plan?

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Remote PR Jobs

JUNE 13, 2023

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. Look no further!

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Knowledge Base Resources Employee Policies 130

Konnect Agency

NOVEMBER 16, 2022

Create a Video with Purpose – don’t invest valuable time, energy, and resources to make a video for the sole reason to just make a video. Other Considerations a PR Agency Keeps in Mind. Looking for a forward-thinking PR agency? When in doubt ask yourself, ‘Why would a reporter be compelled to cover this?’

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Cision

SEPTEMBER 23, 2016

How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

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ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

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Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

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5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection.

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Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Cons: * Not always the best resource.

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Bianchi Biz Blog

FEBRUARY 29, 2024

Consider these comments from PRGN agency respondents: “Earned media has become much more difficult, and we have to spend considerable time creating stories that are highly newsworthy. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

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PRSay

APRIL 2, 2020

But the unique climate is leading to new opportunities to be a trusted and valued resource for journalists during a time of need. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. Know the new production norms.

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ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Bleeping Computer aims to serve as a helpful resource for novice computer users to learn the basics of computer tech. Bleeping Computer. TechRepublic.

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Frederik Vincx

JULY 25, 2023

We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts.

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Software Banking Resources Government 78

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource.

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. PR agency staff are often busy with multiple clients, so getting other work out of the way while staffing an interview could seem tempting. But how to ensure the interview goes well? Pay attention during the interview.

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ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Look at the flipside of the PR agency that wants to offer a range of marketing services.

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Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Being an information resource is an excellent way to build up to getting solid coverage. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

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Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch.

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5W PR

OCTOBER 31, 2023

Utilizing college resources Colleges and universities often have dedicated career services departments that can assist students in finding suitable internships. Networking with professors and advisors Professors and academic advisors are excellent resources for finding i nternships for college students.

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