ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Journalists respond to just 3.27% of pitches.

Creativity 96

Creativity Study Ethics Publicity 96

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Konnect Agency

NOVEMBER 16, 2022

Create a Video with Purpose – don’t invest valuable time, energy, and resources to make a video for the sole reason to just make a video. as an internal gut check. Other Considerations a PR Agency Keeps in Mind. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 152

Survey Software B2B Pitching 152

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Look at the flipside of the PR agency that wants to offer a range of marketing services.

SEO 227

SEO Agency Reputation Policies 227

5W PR

OCTOBER 31, 2023

Utilizing college resources Colleges and universities often have dedicated career services departments that can assist students in finding suitable internships. Networking with professors and advisors Professors and academic advisors are excellent resources for finding i nternships for college students.

How To 78

How To Local Interviews Resources 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed.

Publicity 256

Publicity Brand Branding Storytelling 256

Landis PR

JULY 25, 2022

Joint public relations campaigns and announcements can be readily managed, especially with an agency involved, and yield highly productive and strategic results for all partners. It often takes multiple rounds of discussions to align the communications professionals and for them to coalesce their internal buy-in.

Pitching 98

Pitching Agency Print Storytelling 98

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 133

Study Publicity Survey Internal 133

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. I didn’t pitch it. The problem is I can’t help her. The story was unsolicited.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. All companies seek ways to improve their website’s search rankings, and press releases are a good resource for doing that.

SEO 221

SEO Data B2B Writing 221

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. In-house communications departments.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 64

Agency Software Enterprise Marketing 64

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Even organizations with significant resources prove how difficult it is to react effectively and quickly. Whether you work for an organization or an agency, one of the most agonizing annual rituals is the pitching of a new crisis plan.

Crisis 87

Crisis Crisis Management Training Mobile 87

Solo PR Pro

NOVEMBER 10, 2020

Communications professionals are valuable resources. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

The Hoffman Agency

APRIL 4, 2022

But the bigger story is about an agency that is growing the right way — by investing in its people. Agencies are only as good as their people, but that’s hard for agency outsiders to understand. Most agencies play along, pitching and responding in mass. Most agencies play along, pitching and responding in mass.

Employee 36

Employee Agency Pitching Survey 36

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

The Hoffman Agency

OCTOBER 13, 2022

By Wynne Beyersdorfer, Intern. As I approach my three-month mark at Hoffman, I find myself reflecting on the difference between the fresh college graduate that started at the agency and the PR professional writing this today. Week 1-2: First-week jitters, meeting the teams and clients, learning the ins-and-outs of the agency, etc.

Pitching 36

Pitching Report Meeting Internal 36

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them. Unrealistic expectations.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. Logistical challenges are a given when you’re dealing with international PR.

Internal 323

Internal International How To Media 323

Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. You can add the top lines together when a deal closes – and presto – you’ve grown faster.

Company 154

Company Tools Technology Software 154

Shift Communications

SEPTEMBER 12, 2014

At some point during your first year working at an agency, something will “click” and you’ll know you’ve finally hit your stride. It can be anything, from “I’m scared stiff of pitching by phone” to “I write terrible press releases.” Your agency probably has an internal calendar of local events. What do you suck at?

Agency 136

Agency Software Industry Local 136

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. Foreign companies should actively engage with government officials, agencies and industry associations to strengthen relationships and foster open dialogue.

Local 36

Local Government Banking Policies 36

The Hoffman Agency

SEPTEMBER 1, 2020

By Kyra Hanson, Intern. At the beginning of my senior year of college, I had no firm direction of what specific industry of public relations I hoped to pursue, but I did have a clear image of working at an agency in a big city. However, one task that stands out to me is writing personalized pitches to reporters.

Pitching 36

Pitching Internal International Meeting 36

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. In packaging what we term one-off storytelling in pursuit of feature coverage, including at least one “negative” in your pitch increases the likelihood of success. The ramifications for PR are counter-intuitive.

Storytelling 157

Storytelling Journalism Training Resources 157