Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Resources need to be fluid and flexible. Media train and test new spokespersons.

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. So just the fact that we have this all-consuming story has been a big change.”. We need something that’s better quality.’”.

Journalism 211

Journalism Report Interviews Meeting 211

Prohibition

JULY 19, 2018

Write media pitches about a firm and send them onto journalists. Plan and execute media events. Social media promotion and responses to negative comments online. Media training. Should you use a public relations agency? Depending on your needs, an agency can be a great asset. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

The Hoffman Agency

AUGUST 12, 2019

I’m glad puzzle pieces come in different shapes and sizes, and we’re not faced with the daunting task of creating a work of art without the resources needed. However, this is a challenge we sometimes face in the fields of media and communications. The Hoffman Agency frequently jumps at the opportunity to peek inside a reporter’s mind.

Storytelling 28

Storytelling Trends Media Training Report 28

PRSay

FEBRUARY 28, 2023

Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day. Understand newsworthiness.

Report 172

Report Local Media Pitching 172

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

Communications Conversations

JULY 18, 2019

Many times, that leads to me being able to help meet their needs with story ideas – whether it’s from a client or a resource I have in the community. You started an agency back in 1984 with Deb Garvey. I always look forward to seeing the reporters and producers I’ve gotten to know over the years, and I’ll ask what they’re working on.

Local 94

Local Course Community Interviews 94

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Mindful Marketing

APRIL 18, 2016

Like expecting a hairdresser to make you look like a celebrity, expecting PR to deliver results without resources is asking for a miracle. PR pros can pitch some media, engage on social and write some pretty creative content, but at the end of the day you’ve got to give them some fodder to work with as well.

Analytics 50

Analytics Training Meeting Measurement 50