Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. It’s probably the best resource for thought leadership about our business.

Company 203

Company Trends Case Study Crisis Management 203

Deirdre Breakenridge

JUNE 1, 2016

Time is arguably our most precious resource. And for agencies, time is not merely a concept — it’s our currency! Again, here’s where technology can help. This time could be better spent pitching new business, servicing clients, or mentoring an employee. Work would be easy. Your to-do list would be a joke. Back to reality.

Agency 150

Agency Technology Employee Meeting 150

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. Today, many U.S. Language isn’t just about translation. Learn local media and publications.

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. More recently, and since I started doing these monthly summaries of PR technology news nineteen months ago, I’ve seen this story at least twice. Reporters get pitched – a lot.

Pitching 86

Pitching Report Tools Software 86

PRSay

APRIL 2, 2020

But the unique climate is leading to new opportunities to be a trusted and valued resource for journalists during a time of need. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Know the new production norms.

Skype 206

Skype How To Crisis Pitching 206

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Beyond words: adding multimedia to story pitches. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. ESG and your agency. Agencies must start at the internship level.

Trends 127

Trends Pitching Twitter Nonprofit 127

PRSay

FEBRUARY 14, 2024

Take a look at the specially curated resources highlighted on our Black History Month page here. When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said. Join PRSA as we celebrate Black History Month.

Communications 156

Communications Storytelling Government Community 156

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 121

Blogging Software B2B Survey 121

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 152

Survey Software B2B Pitching 152

Shift Communications

APRIL 20, 2018

In his description, he details a job that starts with forming relationships, and continues by serving as a resource, educating, and, yes, influencing policies with lawmakers that are already interested in certain issues or outcomes. Ask most people what they think about lobbyists and they may share a negative reaction. Amanda Munroe.

B2B 68

B2B Pitching Policies Resources 68

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Cons: * Not always the best resource.

Agency 133

Agency Resources Employee Internal 133

Remote PR Jobs

SEPTEMBER 25, 2023

Todd is one of the most influential technology journalists in the country, but Cision told me he worked at the Puget Sound Business Journal , a position he’d left four years earlier. What about PR agencies? The truth is most PR agencies are staffed with quality people with solid press relationships.

Industry 100

Industry Agency Report Technology 100

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 77

Automotive Mobile Technology Resources 77

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself. What did they hate?

Automotive 107

Automotive Mobile Technology Resources 107

PRSay

FEBRUARY 12, 2024

Take a look at the specially curated resources highlighted on our Black History Month page here. When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said. Join PRSA as we celebrate Black History Month.

Communications 87

Communications Storytelling Government Community 87

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Two types of content pieces that stood out this year were resources and the PR Tech Briefings. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate.

SEO 103

SEO Software Resources Newspapers 103

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. What worked for them? What did they hate?

Automotive 74

Automotive Mobile Technology Resources 74

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world.

Agency 64

Agency Software Enterprise Marketing 64

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does.

Interviews 104

Interviews Publicity Technology Social Media 104

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Flack's Revenge

SEPTEMBER 15, 2020

But it is not just about the sales team – it is about bringing other resources to bear, and lining them up behind the effort; especially marketing, which might otherwise operate more independently. It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are).

B2B 177

B2B Case Study Enterprise Resources 177

Tribe Builder Media

FEBRUARY 11, 2019

Making contacts is great, yet too many businesses still neglect the larger scope of marketing and PR, either because they lack time, expertise or technology, and often all three. Which is why hiring a professional PR agency to help your business take that final step is crucial. Just for the pitches.

Internal 40

Internal International Agency Pitching 40

Remote PR Jobs

SEPTEMBER 25, 2023

Inside PR’s focus revolves around the intersection of PR alongside business and technology. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” The Pitch Pitching is part of the day-to-day job for many communicators. Throughline “The past is never past.

Pitching 100

Pitching Interviews Trends Journalism 100

The Proactive Report

JANUARY 21, 2017

She gets calls from big agencies all the time because their teams can’t book segments like she can. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. Since I now have a blog about PR and technology, I’m on lists like Cision. Most media outlets lack these resources now.

How To 100

How To Media Case Study Resources 100

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176