OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful. Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Renewal will be crowdsourced from across the public relations industry and we’d welcome your contribution. The deadline for pitch submissions is Friday, 17 May. Britain is at a pivotal moment.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Even my public-facing Facebook page has that info.

Pitching 0

Pitching Journalism Writing Print 0

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. Public relations has a lot of benefits that ads just can’t provide. With public relations, you are increasing your reach by the masses. You have print, television, radio, AND online. With public relations, it’s all about relationships.

Real Estate 52

Real Estate Publicity Television Radio 52

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 122

Technology Publicity Software Print 122

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations builds trust and credibility. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy.

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. With that great idea pitch, think about something I can use to supplement my story, preferably data. Dislikes: Pokemon Go.

Agency 120

Agency Pitching Print Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. If you lose, I win.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Landis PR

JULY 25, 2022

Joint public relations campaigns and announcements can be readily managed, especially with an agency involved, and yield highly productive and strategic results for all partners. This recent announcement yielded multiple broadcast and print stories. Agency as convener and facilitator.

Pitching 98

Pitching Agency Print Storytelling 98

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

Pitching 94

Pitching Print Measurement Report 94

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes?

Report 136

Report Interviews Pitching Construction 136

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? Setting targets.

Print 112

Print Trends Agency Brand 112

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching. PR tech news mentions.

Software 88

Software Pitching Measurement Enterprise 88

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Prohibition

AUGUST 29, 2023

Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This can include product reviews, interviews, or features in food publications, both online and in print. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Shift Communications

MARCH 15, 2022

Regardless, it’s evident that acquiring the game was a smart move for the publication, in terms of daily traffic, engagement and time spent on page. Since then, there has been buzz among users that they’ve made it harder ( they haven’t ) or that they made changes ( they have ). What does this have to do with your earned media strategy?

Strategy 103

Strategy Media Journalism Banking 103

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. Maybe a pitch contains bad info, or a story is printed with a key fact wrong. An agency can help craft the most interesting version, something we tackled in a recent post. Proceed with caution!

Agency 136

Agency Pitching Construction Print 136

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. For millennials, a recommendation from a friend can be more effective than a print ad. The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. As digital natives, they can command technology.

Consumer 78

Consumer Print Social Media Advertising 78

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. There are both free and paid press release services that will distribute your press release to various news agencies. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

Wildfire

JULY 16, 2018

Luckily, Good Broadcast, a PR agency specialising in TV and radio, held a PRCA event at its trendy office in Buckingham gate this week. During the presentation a few themes emerged, not only on how you can grow a younger audience using broadcast, but also, how their comments can apply to other pitches for TV and radio. Plan early.

Pitching 40

Pitching Radio Film Print 40

Konnect Agency

AUGUST 21, 2019

It’s Sunday night, you have a press release hitting the wire at 8:00am Monday morning, need to get pitches out for National Chocolate Day and have four back-to-back client meetings — cue the ‘ Sunday Scaries.’ To make life easier and allow for more stress-free Sunday’s, follow these tips from the experts at Konnect Agency.

How To 75

How To Pitching Print Agency 75

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Consider looking at your communications and public relations counselors this same way. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner.

Communications 99

Communications Comparison Exercises Interviews 99

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. From my agency days, one of the most frustrating things I’d see clients do is not utilize assets to their fullest potential. the asset for future use.

Print 120

Print Tourism Transportation Film 120

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. It was challenging to be in front of the camera – long hours of taping, scrutiny from the public and your portrayal is at the mercy of editors. . How do you envision the future of PR?

Television 120

Television Travel Tourism Pitching 120

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. We’ve got video of some sharks attacking a whale outside the Golden Gate!

Meeting 98

Meeting Media Print Enterprise 98