5W PR

SEPTEMBER 20, 2023

PR professionals can design workshops, culinary classes, art sessions, and cultural tours that immerse travelers in local traditions. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns.

Travel 78

Travel Strategy How To Local 78

Stern + Associates

JULY 18, 2023

What to Do When GDP Doesn’t Tell the Whole Story Another area technology increasingly touches, often in unquantified ways, is world economies, and Brynjolfsson advocates for a new way to set of metrics that do a better job of measuring not only technology’s contributions to the economy.

Technology 76

Technology Measurement Government Policies 76

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This year’s opportunities include the Senior Marketing and Communications Conference, The Annual Conference on Marketing and Branding and the Multimedia Workshop. PR News Conferences.

Conference 210

Conference Content Marketing Marketing Education 210

Stephen Waddington

JULY 21, 2020

You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out. In a recent post I wrote about how to scale an agency out of lockdown. In the agency market there are opportunities that have been created by COVID-19. Agencies exist to provide specialist skills or scale.

Crisis 78

Crisis Agency Enterprise Local 78

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. Erik Clausen is a managing partner at CG Life , an integrated marketing communications agency for the life sciences, pharma and health care. Do your SWOT. Build your network.

Strategy 86

Strategy Brand Branding Leadership 86

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

Barokas

DECEMBER 3, 2019

Conveying those characteristics on a website, though, to give new connections a glimpse at who we are as an agency, is not as easy. Especially in a crowded industry, wherein most agencies speak the same language and promise the same value proposition. People who know us have a chance to see our grit first hand.

Case Study 78

Case Study Enterprise System Fashion 78

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Shift Communications

FEBRUARY 9, 2016

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. Consider this: a quick review of Linkedin shows over 97,000 professionals that are or have worked as Account Coordinators in Agencies.

Communications 60

Communications Marketing Analytics eBook 60

PRSay

APRIL 3, 2017

I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. The timing was better the following year, and I started my studies in earnest, partnering up with an agency study buddy to complement my academic and military background.

Public Affairs 113

Public Affairs Education Nonprofit Study 113

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Agency executives.

Conference 59

Conference Marketing Analytics Case Study 59

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts?

Social Media 82

Social Media Media YouTube Film 82

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

PR 20/20

DECEMBER 6, 2018

Should they hire an agency and double down on number of blogs posts? Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. Measurable: Quantifiable, and a strong indicator of progress. Event Day ( Based on a 4-5 hour workshop). What do they do? 30 minutes).

Marketing 55

Marketing Resources eBook Construction 55

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The live workshop format helps organizations plan faster, experiment more efficiently and adapt constantly to accelerate success. Based on a 3-hour workshop.

Strategy 40

Strategy Marketing Internal International 40

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Agency executives.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results. These measurements will be discovered while doing the goals and objectives research. Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Our take on the Holmes Report: The Holmes Report provides a vast amount of PR resources for professionals across the globe.

Blogging 68

Blogging Education Resources Creativity 68

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. Yes, there are tools that can measure influence either on one platform or multiple ones. Conduct workshops for industry and educators. This will continue to be apparent as we enter 2019.

Ethics 46

Ethics Marketing Policies Education 46

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. A PR pro's pro for leading agencies, Barbara hosted Ultimate PR Secrets, the world's first virtual PR conference, in 2007.

Case Study 40

Case Study Conference Reputation Small Business 40

Cision

JUNE 6, 2017

The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops.

Marketing 239

Marketing Television Handbook Web 239

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). That stuck with me, I tell magicians at my workshops, you’ll never be good, you can only be better. You’re just a bit better than yesterday!”

Marketing 62

Marketing Agency Video Brand 62

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. Optimize the ROI of Your Content Agency Investment. – 11:50 a.m. – 12:50 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. I got up and asked them, “if that’s the case, why do we need PR agencies?” That’s just not realistic anymore. Nor is it scalable to the Open Community.

Community 82

Community Publicity Web Social Media 82

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. I love our bigger agency team. 16: How the consumer driven news cycle changes PR measurement.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

JANUARY 20, 2011

Conway Wigg is a digital strategist at BPC , Malta’s leading communications agency and a senior manager at Arabicomm, a Libya-based full service media and marketing agency which is part-owned by BPC. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. These fine folk did: Jan.

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. But how do they measure and evaluate? Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? How many heads? How do they make it happen? This is where it gets interesting.

Travel 79

Travel Case Study Creativity Advertising 79

The Hoffman Agency

SEPTEMBER 7, 2020

While all three landing pages carry a call to action (contact links) to generate new business leads for the agency, only the Storytelling Training page is primarily focused on our services, in this case remote storytelling workshops. Measure the results and analyze trends. Custom-tailor ads and adjust campaigns on the fly.

Advertising 36

Advertising Advertising B2B Facebook 36

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. This is one of the things that is great to see are some of the campaigns that were submitted by brands, agencies, and professionals to be considered for a Cannes Lion Award. This is where we fast forward to last year.

Education 40

Education Conference Social Media Sports 40

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Twitter’s approach to open data also makes measurement easy. This is shown by the requests we get as an agency.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

DECEMBER 24, 2010

And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients. After all, in just a couple of weeks, the video has made it onto CNN and its views on YouTube are climbing by the second.

Publicity 86

Publicity Creativity Measurement Twitter 86