Agency Measurement Workshop Writing 
PRSay
APRIL 25, 2024
Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Do your SWOT. Project your brand.
PRSay
APRIL 3, 2017
I attended the local Chapter’s jump-start session and a couple of local workshops, but then put my APR studies on hold for a year. The timing was better the following year, and I started my studies in earnest, partnering up with an agency study buddy to complement my academic and military background.
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Solo PR Pro
DECEMBER 22, 2020
In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. AMEC Global Summit on Measurement.
Waxing UnLyrical
SEPTEMBER 13, 2010
Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.
Waxing UnLyrical
DECEMBER 21, 2018
You need to plan, then write your strategy based on these findings. What are very specific goals and how can they be measured? While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results. So they both got it! Why is it being done?
Beyond PR
AUGUST 31, 2016
Tell your teams who your target audience is, what they are creating, and your measure of success. With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. You spend a lot of time planning, writing, editing and designing content. – 1o:45 a.m.
Cision
JUNE 6, 2017
The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. “Influence” tends to be jammed into one big category when in fact, it’s nuanced. Not anymore.
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