Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). That got a big “check&# from me. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 90

Publicity How To Course Facebook 90

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Then a guy from America came to interview me. It was workshops or participation in PR forums. I said, "Sure."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

JANUARY 4, 2011

Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. These fine folk did: Jan.

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Social Media Web Media Measurement 78

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. A few important qualifiers here: 1. It is on this latter point that I will reflect.

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Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. Which will be rather sad. Maximizing opportunities v. being taken advantage of. Are you taking full advantage of them?

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

FEBRUARY 5, 2011

Mark as read Approve comment The reason that companies shell out gobs of $$$ for a spot in the Super Bowl is the coprporations belief that being in the SB buys the pedigree they cant otherwise earn and the big agencies that create the spots will keep telling the big corps that if ot in SB, well something must be wrong.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

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Measurement Education Facebook Twitter 103

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage.

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Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

– complete interview with ATTFPR. We signed with our very own fake PR agency, @ HeishmanFlill. Get Shareaholic test Filed under Interviews , Social Media , Twitter | Tags: at&t fake pr , brandjacking , parody , roger | Comments (3) Site settings comment help? Mark as read Approve comment Outstanding interview Shonali!

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Wireless Twitter Writing Measurement 74

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. I love our bigger agency team. It’s a very creative, cool place to be a part of.

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Trends Brand Branding Reddit 78

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. But how do they measure and evaluate? Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? How many heads? How do they make it happen? This is where it gets interesting.

Travel 79

Travel Case Study Creativity Advertising 79

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 20, 2011

Conway Wigg is a digital strategist at BPC , Malta’s leading communications agency and a senior manager at Arabicomm, a Libya-based full service media and marketing agency which is part-owned by BPC. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. These fine folk did: Jan.

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Thats why I was never comfortable, when I was in the agency world, of being put into one "practice."

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Facebook Twitter Education Industry 106

Waxing UnLyrical

NOVEMBER 29, 2010

I’ve see it happen at various agencies (large and small) way more often than you may think. Those volunteers you’re working with may see something on the street or have a chance conversation with a friend that can shine a light in an area that (for some reason) you and your team have been missing. These fine folk did: Jan.

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Film Measurement Leadership Twitter 70