PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Agency executives.

Conference 59

Conference Marketing Analytics Case Study 59

wiredPRworks

FEBRUARY 12, 2018

I'll share tips and strategies to attract attention, build business and connect with key communities. This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals.

Case Study 40

Case Study Conference Reputation Small Business 40

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. Yes, there are tools that can measure influence either on one platform or multiple ones. They raise awareness about new initiatives and have an established voice in their community.

Ethics 46

Ethics Marketing Policies Education 46

PR 20/20

SEPTEMBER 5, 2018

Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. MAICON takes you beyond the splashy headlines and industry jargon to explore the business and practice of AI through workshops, keynotes and breakout sessions. Agency executives.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. With more than 80 sessions and workshops from around the world, #CMWorld packs a year’s worth of content inspiration into four days. How to Use Customer Service and Community to Create Killer Content. – 1:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And I don’t think I’m making wild guesses when I say that Excentric, the Portuguese digital marketing agency that created the “digital nativity&# video, will be deluged by prospective clients.

Publicity 86

Publicity Creativity Measurement Twitter 86

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112

Education Employee Measurement Agency 112

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Twitter’s approach to open data also makes measurement easy. This is shown by the requests we get as an agency.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. The small community of readers I have built up and learned from would shun me, rightly perhaps. Thanks for sharing the post with your #pr20chat community. A few important qualifiers here: 1. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 4, 2011

Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Read it here.] [.]

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. Which will be rather sad. Maximizing opportunities v. being taken advantage of. Are you taking full advantage of them?

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

FEBRUARY 5, 2011

Mark as read Approve comment The reason that companies shell out gobs of $$$ for a spot in the Super Bowl is the coprporations belief that being in the SB buys the pedigree they cant otherwise earn and the big agencies that create the spots will keep telling the big corps that if ot in SB, well something must be wrong.

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

DECEMBER 14, 2010

removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Public Relations Agency Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan.

Publicity 90

Publicity How To Course Facebook 90

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. And that's how M3 Communications actually started to function as a really good PR company. Maxim: Over 60 for sure.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Twitter 103

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. And one of the sub-trends is online communities. I love our bigger agency team.

Trends 78

Trends Brand Branding Reddit 78

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

NOVEMBER 24, 2010

One of the most high profile WOM agencies globally is an outfit called 1000heads. But how do they measure and evaluate? Especially outside of the social media sphere, where they are often lumped with other social media or digital agencies? How many heads? How do they make it happen? This is where it gets interesting.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

MAY 15, 2015

I first encountered Katie back in 2003, when she graciously taught a half-day workshop on PR measurement for a San Francisco-area PR club I was involved with. community embraced me when I was new here; as did San Francisco back in the day. Katie Delahaye Paine , the Queen of Metrics. And that’s how life happens.

Measurement 40

Measurement Fashion Social Media Community 40

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Mark as read Approve comment From an agency perspective i think one of the worst pitch mistakes is taking longer than your allotted time. By now, everyone is some kind of social media “expert.” So what’s new about you ?

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

We signed with our very own fake PR agency, @ HeishmanFlill. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks How Pepco Can Power Up Its Communications | Waxing UnLyrical says: September 29, 2010 at 6:03 am [.] “Roger,&# did you see [.] Are people still playing along?

Wireless 74

Wireless Twitter Writing Measurement 74

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. So perception is everything. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Add to that the high turnover in communication teams. Assemble a workshop from a diverse group.

How To 60

How To Software System Employee 60

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Thats why I was never comfortable, when I was in the agency world, of being put into one "practice."

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

JANUARY 20, 2011

Conway Wigg is a digital strategist at BPC , Malta’s leading communications agency and a senior manager at Arabicomm, a Libya-based full service media and marketing agency which is part-owned by BPC. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group.

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

NOVEMBER 29, 2010

I’ve see it happen at various agencies (large and small) way more often than you may think. Those volunteers you’re working with may see something on the street or have a chance conversation with a friend that can shine a light in an area that (for some reason) you and your team have been missing. These fine folk did: Jan.

Film 70

Film Measurement Leadership Twitter 70