ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. 7 percent who rated print media as important and 54. This resulted in huge success. Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? What are the main components of a successful PR strategy?

Communications 253

Communications Data Local Survey 253

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. You have print, television, radio, AND online. What other marketing strategy can you say that about? If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today!

Real Estate 52

Real Estate Publicity Television Radio 52

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

PRSay

MAY 26, 2020

But many uncertainties about coronavirus remain, making the job especially challenging for communicators who need to plan and execute strategies to encourage patients to return for care, and to help their organizations regain financial health by filling thousands of empty hospital beds and medical offices. Dennis Wilson, Jr.,

Communications 191

Communications Crisis System Healthcare 191

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.

Employee 148

Employee Print Writing Survey 148

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. When she first moved to Texas, Bernadette didn’t set out to create a PR agency right away. Pivoting from journalism to PR. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: Local media continues to struggle as well. The 10 pm local news. Make no mistake: Leadership is a big reason why many companies and agencies continue to pursue media relations as a discipline. You guessed it.

Media Relations 87

Media Relations Media Local Leadership 87

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. But it also contributes the news to databases, agencies, and outreach terminals. A press release can be accommodated to work with you, and not against you.

SEO 90

SEO System Employee Policies 90

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions.

Internal 147

Internal International Tools Software 147

Cision

JUNE 6, 2017

As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. I always follow up on my stories even after they have been printed – a little more care goes a long way. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). Can your agency bring big ideas and execute?

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Can your agency bring big ideas and execute? Give our services a try. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

Stephen Waddington

DECEMBER 30, 2019

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. The PR Council , a collective of US PR agencies, is supporting an initiative called the News Literacy Project.

Social Media 73

Social Media Print Study Advertising 73

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This includes print newspapers, digital news sites, television, and radio stations. Bilingual Communication: Bilingual (English and Chinese) communication is a norm.

Marketing 92

Marketing Local Crisis Management Internal 92

Waxing UnLyrical

JUNE 2, 2011

A: The original PR consultant pitched a strategy focusing on mom bloggers. But this “strategy&# disappeared really quickly, leading to … there is no strategy! C: Local and national media. Here are some key lessons: 1. While I would not choose this v. There’s a big difference in handling the two.

How To 76

How To Pitching Local Interviews 76

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I seem to remember having both print and broadcast media in attendance. Calling the local police and saying a tiger was on the loose in the neighborhood. 5) Clowning around at Walter Reed. Talk to Us!

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Waxing UnLyrical

JUNE 15, 2016

Visiting local libraries and schools to discuss the book with community outreach departments. Davila , APR is an accredited, award-winning PR professional with nearly 14 years of experience starting PR departments for agencies, non-profits and Fortune 300 corporations.

Community 40

Community Facebook Writing Local 40

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Employees and communities want to hear about the history of local companies, but companies don’t often devote the time, money or bandwidth to kick start the preservation of their legacy.

Corporate 48

Corporate Examples Storytelling Brand 48

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Localizing the Spotify “Wrapped” campaign. ?Examples

Consumer 78

Consumer Measurement Local Data 78

PR Fuel

JANUARY 17, 2022

But for this to happen, you need a working PR distribution strategy. These agencies are knowledgeable in writing different types of press releases. Some agencies will also help PR distribution services in their package. Stay on Top of Your PR Distribution Strategy. Moreover, it should be as compelling as possible.

Radio 105

Radio Local Writing Newspapers 105

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. What are the main components of a successful PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. This Business Insider article was a matter of that.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Or the Longview Journal in the case of this particular announcement. ESG outlook.

Software 119

Software Case Study Advertising Advertising 119

PR Fuel

MARCH 19, 2021

Writing press releases as if they are already leading stories is a winning strategy. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Get several others to proofread the release too. Not Too Long.

Small Business 95

Small Business Writing Engineering Infographics 95

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. Each platform holds its unique set of audiences, and ensuring maximum engagement would require crafting tailored content strategies for each.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

AUGUST 26, 2015

Global Strategy Director at Edelman Digital. President of Convince and Convert – a strategy consulting firm. Digital Marketing Agency. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Also, our agency has found success in syndicating our authored articles on industry sites, such as the Bulldog Reporter Thought Leaders blog. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think was the key factor in the agency winning that account? What could we have done better?

Storytelling 120

Storytelling Local Video Measurement 120