Stephen Waddington

JUNE 5, 2020

However, it is important to remember that PR is an industry that has always been able to evolve, adapt itself to changes and even guide new trends: from the world wide web to social media and SEO. PR practitioners have gained an invaluable set of skills that allowed them to be key assets in organisations and agencies.

Healthcare 90

Healthcare Ethics Software SEO 90

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. >>> Can your agency bring big ideas and execute?

Survey 95

Survey Industry Leadership Study 95

Cision

NOVEMBER 12, 2015

By posting your videos to your business’s website, you can reap the SEO value of those videos. According to research by Demand Metric and Ascend2, 81 percent of businesses prefer to host their videos on their websites, however, the most popular and effective videos are also uploaded to YouTube. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Our agency''s rule of thumb has always been to proceed with extreme caution when doing anything involving Wikipedia. Suggest edits.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Shift Communications

JUNE 18, 2015

But as much as you’d like to poke around the competition and see what they’re up to, it’s not always ethical. While confidential player reports may not be available to the general public, there are other aspects of your competitors that are ethical to check out, if you know where to look. Social Media Snooping. Tori Sabourin.

Ethics 60

Ethics Advertising Advertising SEO 60

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Stella Bayles brings you good stuff on new PR, sort of a UK-PR-SEO perspective on things. You want to learn.

Digg 104

Digg SEO System Reddit 104

PR 20/20

OCTOBER 27, 2020

We anticipate that the effective and ethical integration of AI into HubSpot’s products is going to both drive and enable this platform strategy—and prove critical to HubSpot’s future growth. SEO recommendations to inform content strategy. HubSpot’s existing AI enables some SEO and content optimization use cases. AI can help.

How To 59

How To Marketing Enterprise Data 59

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

Stephen Waddington

JULY 19, 2022

Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency. We already have a strong sense of ethics and responsibility as well as the ability to use communications to meet peoples’ needs. Connect with Liz | LinkedIn | Twitter. The societal opportunity for public relations is huge.

Mobile 142

Mobile Meeting Course LinkedIn 142

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. We’ve lost some battles but won others. What we do 5.

Government 103

Government Education Print Ethics 103

Landis PR

FEBRUARY 5, 2024

Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Is this the start of a new business model for PR agencies and consultants? When I say “made the case” it was a detailed takedown of M&A with a long list of failed deals.

Software 85

Software Internal International Pitching 85

Wadds Inc.

JULY 19, 2022

Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency. We already have a strong sense of ethics and responsibility as well as the ability to use communications to meet peoples’ needs. Connect with Liz | LinkedIn | Twitter. The societal opportunity for public relations is huge.

Mobile 94

Mobile Meeting Course LinkedIn 94

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. Is your PR agency bring creative ideas to the table? If you enjoyed this post, you might also like: Predictions, PR and Pressing Questions on SEO [UML] . 1) Visualize how people engage with your site. Talk to Us!

Tools 68

Tools Marketing Advertising Advertising 68

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Burrelles Fresh Ideas

OCTOBER 31, 2023

However, if not carried out thoughtfully and ethically, it runs the risk of seeming out of touch, potentially resulting in negative consequences. SEO Benefits Newsjacking can also be a boon for your website’s search engine optimization (SEO). The ethical side of newsjacking needs to be considered at every turn.

Ethics 102

Ethics Trends Social Media SEO 102

Waxing UnLyrical

MARCH 23, 2016

While I learnt a lot in my day job at a PR agency, I learned even more via these chats. How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge. It’s been five months since I started the weekly chat and the response to the chat has been overwhelming.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. Do press release distribution services have SEO value? The context of the release matters, because depending on the subject matter, a retraction could well be the ethical choice regardless of any embarrassment. Check out our services.

Financial 89

Financial Video Survey Google 89

Contently - Strategy

APRIL 10, 2019

He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point. ” PokerStars is the largest real-money poker game in the world.

Company 78

Company Marketing Education Data 78

Sword and the Script

JULY 24, 2018

While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. You need a technical SEO – the sort that enjoys listening to those marathon webcam -call-thing-ies John Mueller produces. Can your agency bring big ideas and execute them? 6) You don’t have the right players involved.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. Underneath each tip, I draw on 19 years’ experience as a PR consultant (four working for a small five-consultant agency, 13 for the world’s biggest, then coming up for two years as a one man band) to give my two-penneth.

How To 65

How To Meeting Creativity Agency 65

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. ’s CEO, Brad Kostka.

Mobile 74

Mobile Automotive Brand Branding 74

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”? When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. Choose your clients wisely.

Reputation 157

Reputation Crisis Management Ethics Agency 157

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. COVID-19 has forced agencies and communication teams to shift to the cloud if they weren’t already. AnswerThePublic and CoverageBook have both been incubated out of a PR agency to support search insights and reporting.

Tools 175

Tools How To Agency SEO 175

5W PR

JUNE 6, 2022

More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together. Many people have started thinking outside the box and working outside of an established work ethic while working remotely. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. A few important qualifiers here: 1. It is on this latter point that I will reflect.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Rather, AI will be used to create a lot of filler and SEO bait. To that end, this year’s roundup is uh-mazing. David Berkowitz , Founder, Serial Marketers. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). PR takes on content and SEO duties. “PR The media PR salary: $100,000. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ).

Survey 176

Survey Marketing B2B Study 176

Contently - Strategy

APRIL 14, 2021

If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , a search marketing agency. “I think you’re going to see an awful lot of disturbance in the Force.” ” What will change for individual users.

Privacy 96

Privacy Google Advertising Advertising 96

PR in High Definition

MAY 24, 2023

Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction. This is a major point for those working in tech comms, as the speed of innovation is so fast that information quickly becomes outdated.

Google 62

Google Engineering Tools Privacy 62

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. New York Times best-selling author, global keynote speaker, and digital media entrepreneur. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. It’s just as critical as tech SEO, probably more so in many cases. You also need an extra tool to find the broken link on the page, like Check My Links (one of my favorite SEO Chrome extensions.)

Google 71

Google Infographics Pitching Resources 71

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. Christina Milanowski is social media director and account supervisor at Minneapolis-based Maccabee , a strategic public relations and online marketing agency.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48