Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. And I’m chair of the agency today. I learned the ethics challenge very early on in my career.

Ethics 52

Ethics Publicity Data Agency 52

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JANUARY 31, 2019

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. Karen Hao, AI Reporter, MIT Technology Review. Is This AI? How AI Will Change Marketing Forever , Christopher S.

Conference 77

Conference Case Study Marketing Analytics 77

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I like helping B2B tech companies with really arcane technology tell stories that people care about. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

Groups 104

Groups Employee Strategy Ethics 104

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure.

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Survey Communications Ethics Measurement 122

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Konnect Agency

AUGUST 17, 2023

Barbie’s iconic brand aesthetic and logo effortlessly captures a world of imagination, presenting a timeless symbol of creativity and personal expression. Patagonia’s commitment to ethical campaigns, including initiatives like the Worn Wear program, has set new standards for responsible business practices in the retail industry.

Brand 52

Brand Branding Automotive Retail 52

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified.

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Radio Ethics How To Writing 59

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken. Staying Human.

Ethics 52

Ethics Conference Technology Employee 52

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 82

Technology Company Analytics Writing 82

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

MAY 24, 2023

Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics. Thirdly, there are the ever-present fears around increased surveillance. Firstly, if the human input is not neutral then the AI-based decisions are susceptible to bias or inaccuracies.

Reputation 62

Reputation Tourism Creativity Television 62

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Landis PR

JUNE 26, 2023

As professionals, we are entrusted by our clients to be ethical and transparent in our work. Generative AI presents exciting opportunities for public relations pros – enhancing efficiency and brainstorming. Attribution (and exhaustive fact-checking, see next point!)

Publicity 52

Publicity Training Data Tools 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

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Case Study Software Data Web 118

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool. Nevertheless, a large number of U.S. According to the U.S. Census Bureau, by 2020, 36.5

Resources 60

Resources Education Ethics Corporate 60

Waxing UnLyrical

AUGUST 10, 2011

Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Being able to draw on knowledge of how to gather, analyze, present and identify opportunities from research findings is essential. What would I add if I did it all over again tomorrow?

Ethics 75

Ethics Community Internal International 75

Shift Communications

JANUARY 9, 2017

We found an anomaly and cleaned the data to ensure the anomaly was no longer present. An ethical PR professional would at this point need to go back to the stakeholders and say that our idea was invalid. Vice President, Marketing Technology. Refining Our Data. Let’s say we fixed our data. What might we determine now?

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Data-Driven PR Data Analysis Pitching 60

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. a) Integrity of the Profession.

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Marketing Ethics Interviews Meeting 69

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. That’s my takeaway from an agency view piece for AdAge called How to Not Lose Your Marketing Job to a Machine. Technology certainly helps us understand data – that is slicing and dicing large database and rendering them in graphical form.

Marketing 60

Marketing Creativity B2B Ethics 60

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And when it was his 90th anniversary I called him to congratulate him and I said, "In 2-3 months I'll be coming to Shumen tell me what to bring you for a present." I still travel and present at many global PR forums.

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Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. This year, we saw in-house teams get downsized and agency budgets get reduced. Clear and present AI “A renewed focus on and commitment to internal communications. There are some caveats to note. Third, thank you to all who participated.

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Writing Communications Marketing B2B 194

Maxim Behar

MAY 31, 2021

This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. I didn’t go to a dinner nor I drank wine, I sat down and did the presentation. Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Prohibition

DECEMBER 13, 2021

Most individuals can recall at least one crisis they have been through in their present position. Most crises go unrecognised even as early warning signals appear, submerged in the flood of the everyday operation of an agency or obscured by prejudices, preconceptions, and blind optimism. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

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Marketing Content Marketing Data Social Media 190

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Sincerity, loyalty, sound judgment, trustworthiness and a commitment to the values and ethical foundations of the PR profession—which just happen to be expressed in the CPRS Code of Professional Standards —are the qualities I most admire. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost.

Film 40

Film Crisis Communications Ethics Crisis 40

Bianchi Biz Blog

JUNE 14, 2023

Our first collaboration dates back to late 2015, when we teamed up with Roop predecessor Stevens Strategic Communications to lead several other PRGN agencies on the wildly successful launch of Domino’s DXP delivery vehicle. ’s strategic approach, Midwest work ethic and results-oriented determination.

Mobile 74

Mobile Automotive Brand Branding 74

Where the Fishermen Ain't

OCTOBER 25, 2013

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it.

Publicity 39

Publicity Wikipedia System Community 39

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Newhouse School of Public Communications.

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Interviews Ethics Conference Leadership 79

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. In this presentation I want to provide an introduction to the PR tool market, where to use tools and how to engage with a tool vendor. Onboarding and adoption Agencies are littered with tools that aren’t used.

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Tools How To Agency SEO 175

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences.

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Trends Data SEO Consumer 88

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. have no idea about the topic at all.

Communications 115

Communications Publicity Survey Newspapers 115