5W PR

JANUARY 15, 2024

Shaping public opinion and policy In the public sector, strategic communications are integral to shaping public opinion and influencing policy. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Policies Product Launch Reputation 78

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Oh goodness.

Healthcare 68

Healthcare Ethics Communications System 68

5W PR

JANUARY 1, 2023

The first one is labor ethics, which focuses on the diversity of the workforce, its satisfaction, as well as the way that a company treats its employees. The second one is philanthropy, where companies enact programs to give back to their communities, through volunteering, fundraising or helping to change policy.

Reputation 158

Reputation Corporate Policies Ethics 158

Karen Freberg

DECEMBER 19, 2018

With this being said, what are some of the ways we can identify influencers for their ethical behavior and how do we incorporate this into our own practices and classroom activities for our students? This has been the TOP thing I have heard from brands and agencies I have consulted with on influencer marketing.

Ethics 46

Ethics Marketing Policies Education 46

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Transparent data management and security policies are required before the technology can be deployed in commercial applications. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. A written policy helps ensure every consultant at the agency understands best practices.

Policies 181

Policies Marketing Viral Pitching 181

Wadds Inc.

JANUARY 5, 2024

supports creative agencies with company direction and differentiated propositions. Implementing policies, strategies and business plans should be delegated to management, with board monitoring progress. In the first of this three-part series, we look at how a wrongly structured board or no board at all, can be a real barrier to growth.

Leadership 52

Leadership Government Policies Ethics 52

Landis PR

JANUARY 10, 2022

LCI is a strategic, disciplined and effective communications agency. But it also values quality of life and ethics for its staff. The time off policy is generous, and everyone schedules their PTO in advance and is respectful of colleagues’ vacation time. This also applies to day-to-day policies. Career-building.

Healthcare 98

Healthcare Policies Nonprofit Ethics 98

Buchanan PR

APRIL 12, 2023

The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.” In a corporate context, this refers to sustainable business strategies for long-term stakeholder value.

Publicity 79

Publicity Meeting Policies Employee 79

Solo PR Pro

MAY 16, 2023

Try to work through what is feasible for you and set expectations for yourself that will match your own work ethic and your support staff's availability while also understanding that having a baby is an unpredictable journey!” “I think that, as solos, it's almost impossible for us to take a complete and total leave,” explains Kristen.

Insurance 52

Insurance Insurance Policies Local 52

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. Marketing teams were required to adjust specific policies and procedures in relation to attaining and retaining personal information of customers. Being unique.

Marketing 68

Marketing Policies Privacy Education 68

5W PR

JUNE 6, 2017

If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. That is bad, but issuing an apology and making a change in policy may be enough to fix most of the damage. Get rid of policies and people that stand in the way of making things better.

Crisis 76

Crisis Publicity Policies Airlines 76

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. Interestingly, it is often left to the communications teams — internal and agency — to both conceive and implement social good strategies. The inimitable Prof.

Policies 36

Policies Agency Ethics Government 36

PRSay

SEPTEMBER 22, 2016

We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes. Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Where the Fishermen Ain't

JUNE 13, 2014

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. For several years, Wikipedia has been the only online destination explicitly mentioned in the firm’s online behavior policy, which I curate.

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations.

Strategy 83

Strategy Ethics Facebook Twitter 83

Stephen Waddington

AUGUST 29, 2019

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. Ethical communication is at the heart of this. The PRCA has long provided a strong trade body voice especially for agencies. How do we overcome this challenge?

Meeting 96

Meeting Training Ethics Government 96

Karen Freberg

JANUARY 18, 2021

There have been some concerns around Clubhouse as a whole related to moderation and bullying (as Taylor Lorenz has reported on ) other items that have been reported, so providing students with a window exploring the best professional and ethical practices on using the app strategically could be a great exercise. Also, privacy (ex.

Groups 96

Groups Social Media Ethics Meeting 96

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Not only is Twitter’s hateful speech policy in line with the official hateful incidents criteria, but the decision is also legally sound. I went online to Friends United which was a Swingers Club.

Social Media 86

Social Media Media Television Ethics 86

PR Conversations

JANUARY 20, 2015

Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

Burrelles Fresh Ideas

JUNE 6, 2023

But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. BBDO went so far as to issue a policy forbidding AI use in client work (due to copyright issues) unless their legal team previously approved it. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

PR Conversations

JANUARY 20, 2015

Both his equity stake and regular participation in the agency, not to mention profile and participation of clients, were apparently concealed from both his employer and the viewing public. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR in High Definition

FEBRUARY 25, 2022

Honesty is the best policy. It should be a shared responsibility between the company itself, and the PR agency they partner with, to manage this. Companies need PR agencies that will keep them honest, challenge them when PR, comms or branding strategy is overstepping the mark, and provide push back where necessary.

Policies 62

Policies Internal International Course 62

PRSay

JULY 14, 2020

But for my team at MediaSource , transparency has been the best policy. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

System 157

System Community Social Media Employee 157

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Prohibition

MARCH 16, 2021

Marketing needs to become sharper, more strategic and more accountable, and brands should demand this from their agencies. This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers.

Social Media 62

Social Media Trends Consumer Video 62

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics. When should a company hire a public relations agency?

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

MARCH 16, 2021

Marketing needs to become sharper, more strategic and more accountable, and brands should demand this from their agencies. This means that brands will increasingly need to have ethics at the heart of their marketing strategy, ranging from the way the treat their staff, to their environmental policies and their relationship with suppliers.

Trends 62

Trends Social Media Consumer Video 62

Offleash

JULY 23, 2017

Like the Uber fiasco – the allegations of sexual harassment and discrimination that, among other legal and ethical scandals, cost CEO Travis Kalanick his job. Joanna Kulesa has been building successful agencies in Silicon Valley for 20 years. Or the U.S. It’s time to stop the madness. That includes wage disparity.

Engineering 40

Engineering Technology Policies Ethics 40

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. If that’s true, they are either running a link scheme, or they are subverting the policy by claiming some sort of editorial intervention. >>> Did you know? Check out our services. click image for higher resolution).

Financial 89

Financial Video Survey Google 89

Practical Law Construction

MAY 20, 2020

The defendants contended that, even if they did owe a duty of loyalty, it had not been breached because of the physical and ethical barriers that had been put in place to separate the defendants as commercial entities. While not raised in the application, policy considerations may also come into play. Was the duty breached?

Groups 52

Groups Company Construction Policies 52

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

MAY 1, 2012

, who are really committed to doing absolutely the best job they can do for their clients and the agency. I love that I work at a company whose social media policy is basically “don’t be stupid.” So, with all this love, how is it complicated?

Social Media 60

Social Media Policies Ethics Travel 60

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 192

Writing Communications Marketing B2B 192

Prohibition

DECEMBER 13, 2021

This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. Most crises go unrecognised even as early warning signals appear, submerged in the flood of the everyday operation of an agency or obscured by prejudices, preconceptions, and blind optimism.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Contently - Strategy

APRIL 14, 2021

a search marketing agency. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. “I think you’re going to see an awful lot of disturbance in the Force.” In the U.S.,

Privacy 96

Privacy Google Advertising Advertising 96