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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. What is the most difficult ethical challenge you ever confronted?

Report 90
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Is your board helping or hindering growth?

Wadds Inc.

supports creative agencies with company direction and differentiated propositions. The chair and non-executive director provide external focus, with the internal perspective provided by the managing director (or CEO), finance director and any executive directors reporting to the MD.

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Stuck in the middle

PRSay

Focusing on internal communications allows me to help my organization and clients build their brands. We’re often the first to know about mergers and acquisitions, major policy developments, and other significant changes. Ethical dilemmas are rarely straightforward, especially in internal communications.

Ethics 60
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PR Firms: Doing Well, But Doing Good?

Flatiron Communications

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. Interestingly, it is often left to the communications teams — internal and agency — to both conceive and implement social good strategies.

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Meeting CIPR President candidate Mandy Pearse

Stephen Waddington

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. Ethical communication is at the heart of this. The PRCA has long provided a strong trade body voice especially for agencies. How do we overcome this challenge?

Meeting 96
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What can The Tinder Swindler teach us about honesty in PR and comms? 

PR in High Definition

Honesty is the best policy. It should be a shared responsibility between the company itself, and the PR agency they partner with, to manage this. Companies need PR agencies that will keep them honest, challenge them when PR, comms or branding strategy is overstepping the mark, and provide push back where necessary.

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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. For several years, Wikipedia has been the only online destination explicitly mentioned in the firm’s online behavior policy, which I curate.