ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

Where the Fishermen Ain't

JUNE 13, 2014

Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Edelman , "On Today’s Multi-Agency Wikipedia Statement". Ogilvy , "A Multi-Agency Commitment to Bridging the Gap with Wikipedia".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Employee Certifications. Agency Practicum.

Training 72

Training How To Course Software 72

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. SocialChorus announced Malcom Gladwell will headline a new two-day virtual summing on April 13-14 titled the Attune Digital Employee Experience Summit.

Company 150

Company Tools Technology Software 150

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 86

Industry Media Technology Employee 86

Beyond PR

FEBRUARY 1, 2018

An internal list of executives, board of directors, and/or employees. That used to mean an entirely separate task for each audience — submitting the copy to their wire service, web developers, social media manager, internal communications manager, and PR agency rep. Investors and analysts.

Corporate 69

Corporate Internal International Engineering 69

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Topics to ask about include: Have any employees received advanced degrees and earned top honors? Brad Shorr. Who would know about such accomplishments?

SEO 42

SEO How To Software Resources 42

Prohibition

FEBRUARY 14, 2023

Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. Working with a Tech PR agency can help to ensure that the right strategies are used to maximise lead generation and reach the desired audience. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Communications Conversations

APRIL 13, 2017

The team is full of experts that act as an internal agency to our staff clients. I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. I lead the Digital Team at the American Academy of Neurology (AAN), which includes content strategy and development.

Case Study 113

Case Study Study Analytics Meeting 113

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. The web environment displays content in a card formal. . #8 In most cases they don’t. The stories go undiscovered.

Storytelling 60

Storytelling Local Community Case Study 60

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. One foundation of a good public relations campaign is reputation management. Maximize your digital footprint.

Reputation 185

Reputation SEO Web Community 185

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 3) lack of employee experience (25%). Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable.

B2B 116

B2B Marketing Survey Software 116

PR 20/20

DECEMBER 5, 2022

To increase adoption, what resources can we provide our team with, both internal and external? Your strategy should be thorough, but you don’t want to overwhelm your employees as they work to understand a new platform. As HubSpot’s first partner agency, we can help onboard your team to the HubSpot CRM. Still Facing Challenges?

How To 77

How To Tools Knowledge Base Meeting 77

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

FEBRUARY 16, 2019

2) Marketing leaders add creative headcount and build in-house agencies. A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 176

Survey Marketing B2B Study 176

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. You should be able to find this information in a press kit already.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

JANUARY 22, 2019

In the late 1990s, he finished school with a degree in Photography and interest in the web. He transformed that appreciation into his own digital agency business, and even a few books. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up.

Brand 78

Brand Branding Banking Consumer 78

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is aimed at accommodating agencies that might have client projects or campaigns. Workspaces.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. PR firm capabilities .

Corporate 60

Corporate Communications Web Creativity 60

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Condition: Strangely Missing Web Links.

YouTube 54

YouTube Video Web SEO 54

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 5, 2018

In many cases, employee advocacy can be even more powerful for this propagating trust. When employees share content or their own personal insight from an insider’s perspective, people tend to listen. It also tracks engagement levels to show which employees are actively consuming content and how they are interacting with it.

Media 40

Media Employee Pitching Data 40

Sword and the Script

APRIL 27, 2019

77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. How does PR find influencers? How do you measure influencer marketing results?

Survey 91

Survey Journalism Study Pitching 91

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. When someone asks me a question, I am happy to answer it.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. The root of the problem is always internal. Three – including the New Rules of Marketing and PR – are international bestsellers. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Web traffic originating from media coverage outperforms other sources.

Marketing 78

Marketing Publicity Survey Study 78

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Doing right by your employees. It’s about doing the right thing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148