Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

Buzzstream

JANUARY 16, 2024

One of Hunter’s standout features is its ability to find individual email addresses and provide data on company employees’ most common email format. CheckMyLinks Chrome Extension – Find Broken Links CheckMyLinks is a convenient tool for web developers, SEO specialists, and content editors. Pricing: Free 6.

SEO 83

SEO Web Tools Analysis 83

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Imagine that an employer invests heavily in DE&I initiatives, and puts out a statement that “Black Lives Matter.”

Communications 187

Communications Journalism Advertising Advertising 187

PRSay

JUNE 28, 2021

Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Unless web design is a service you plan to offer, keep your own site brief and simple. Once you have enough business to pay for a full-time-equivalent employee plus fringe costs, make a hire.

LinkedIn 172

LinkedIn Crisis Agency Crisis Communications 172

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Communications Conversations

APRIL 3, 2020

Comms teams have been on full-tilt since early March communicating with employees and stakeholders seemingly non-stop. WHY #1 – these profiles serve as an additional way to build trust with employees, customers and shareholders. you’re extremely complicated web or intranet)–especially important during a crisis.

Tools 78

Tools Airlines LinkedIn Crisis 78

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? This includes logo, web design, color schemes, tone and voice. Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. Do an internal launch.

Employee 120

Employee Social Media Education Brand 120

The Hoyt Organization

SEPTEMBER 8, 2023

This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. Diversity, Equity, And Inclusion (DEI) Diversity, equity, and inclusion help employees feel accepted and valued in the workplace. Today, companies expect more from their PR departments.

Trends 89

Trends Brand Branding Analytics 89

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. We are fortunate to have a CEO that believes in marketing and communications.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

MAY 16, 2017

Over the past couple of years, autonomous agents have been introduced as the main user interface in airports such as Dubai International Airport , Dulles International Airport , and Logan International Airport. Digital Self-Service. Other self-service channels such as forums and speech self-service are on the rise, too.

Hotels 198

Hotels Mobile Travel Automotive 198

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. You know, those vast wastelands of information that are supposed to serve as a key employee communications channel? From org charts to employee announcements to communications templates. Have you studied how employees use it? Not one bit.

Corporate 60

Corporate Employee Web Tools 60

Presspage

DECEMBER 26, 2017

With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Community was my linchpin.

Community 115

Community Software Education Web 115

Flack's Revenge

DECEMBER 11, 2018

You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. You need to be both engaging and worth engaging.

Social Media 149

Social Media Marketing Media Facebook 149

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In my company I started to hire more and more graphic designers, web developers, social media experts.

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. You’ll notice one thing all of these topics have in common: they’re newsworthy.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. SocialChorus announced Malcom Gladwell will headline a new two-day virtual summing on April 13-14 titled the Attune Digital Employee Experience Summit.

Company 150

Company Tools Technology Software 150

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. They can get in front of a camera and convince employees/customers to talk and react to the camera (a key skill many in our industry DON’T have). They can put a story together.

Social Media 68

Social Media Trends Radio Media 68

Solo PR Pro

MAY 8, 2018

Internal communications. Web design and management. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Some have local practices and others are international. Integrated Marketing Communications (IMC). Internet marketing.

Public Affairs 40

Public Affairs Internal International Community 40

PR Conversations

OCTOBER 27, 2023

I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference.

Industry 86

Industry Media Technology Employee 86

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand?

Software 154

Software Tools Print Technology 154

The Awards Blog

SEPTEMBER 9, 2019

But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization. To make things easier, publish the content on the Web and provide hyperlinks. . Hint: the reviewers or judges might be looking at your submission on a mobile device.)

Case Study 66

Case Study Conference Advertising Advertising 66

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

FEBRUARY 22, 2017

And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. But, the other half of it is for client work. Helping manage corporate LinkedIn pages.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Topics to ask about include: Have any employees received advanced degrees and earned top honors? Brad Shorr. Who would know about such accomplishments?

SEO 42

SEO How To Software Resources 42

Beyond PR

FEBRUARY 1, 2018

An internal list of executives, board of directors, and/or employees. That used to mean an entirely separate task for each audience — submitting the copy to their wire service, web developers, social media manager, internal communications manager, and PR agency rep. Social channels like Twitter, Facebook and LinkedIn.

Corporate 69

Corporate Internal International Engineering 69

Communications Conversations

DECEMBER 13, 2016

I’d include impressions, engagement numbers and web data. Key comments from customers, employees and other stakeholders over the last six months, and what they mean for you. We all know internal partners (and bosses) can start to tune us out over time. What’s in a social content audit? Stats/Numbers.

Analysis 60

Analysis Meeting Social Media Web 60

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. It's your home base on the web and the first place people go to learn about your offers.

Training 72

Training How To Course Software 72

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Waxing UnLyrical

JUNE 15, 2011

If your frontline employees understand your business’ target market, they ultimately know the community your brand has. Marc Jacobs recently had a potential Twitter disaster when one of their interns went on a tirade, calling CEO Robert Duffy a “tyrant,” explaining, “My last day is tomorrow. Don’t be a sociopath on the Web.

Brand 78

Brand Branding Customer Service Twitter 78

Waxing UnLyrical

JULY 11, 2019

WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g. Mix internal images with UGC. Themes aren’t hard to find, thankfully. WordPress themes health food company”). Stock images of people in suits looking stoic?

Company 84

Company Brand Branding How To 84

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Human Resources is uneasy about adopting an employee social media policy. My own experiences echo these findings. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87