The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. It motivates employees and managers alike and promotes a healthy and positive workplace culture. The key to this is a strengths-based attitude.

B2C 73

B2C B2B Agency Trends 73

Axia PR

JANUARY 29, 2023

In the fictional world of “The Office,” a popular television series set in the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin, the arrival of a public relations agency to provide PR for the branch would likely bring about a number of changes and challenges for the employees.

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Agency Company Internal International 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Agency Construction Fashion Pitching 224

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 88

Agency Energy Crisis Management Industry 88

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

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Agency Publicity Marketing Banking 98

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. We don’t see the in-house staff versus outside agency as an either/or situation.

Agency 88

Agency B2B Internal International 88

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. Don’t fence me in. Come from a place of yes.

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Internal International Exercises Ethics 120

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. >>> Can your agency bring big ideas and execute? I’m blaming it on the blur that’s been time the last several months.

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Internal International Tools Software 147

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Pay promptly.

How To 315

How To Employee Training Interviews 315

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. How do you know what’s working?

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Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Bureau of Labor Statistics.

Employee 156

Employee Community Groups Interviews 156

Shift Communications

FEBRUARY 14, 2018

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Employee relations are an essential part of your internship experience. Compete with yourself.

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Internal International Employee Meeting 102

PR in High Definition

AUGUST 31, 2022

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. Multi-year Gallup research found that employee disengagement costs the UK economy £52-£70 billion per year. It allows you to choose the best channels and tone of voice depending on your audience.

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Internal International Communications Exercises 62

ImPRessions - Crenshaw Communications

JUNE 8, 2021

With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Future employees should be able to list several things they love about their company to make it appealing. In larger agencies, you could be just a name on paper and get lost in a corner somewhere.

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Interviews Employee Agency Company 296

The Hoffman Agency

OCTOBER 23, 2023

That’s how I was able to join a Parisian agency, even an international one, from my apartment in Lyon. And I’ve been enjoying it for nearly five months now at The Hoffman Agency. The post My Position as a Fully Remote Employee in Lyon appeared first on The Hoffman Agency.

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Employee Travel Sports Meeting 36

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. Media Training.

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Training Media Training Reputation Crisis Communications 370

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes. Start from where you are.

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Internal International Communications How To 62

PRSay

MAY 13, 2022

Prior to joining DePaul, he served in leadership roles for two agencies, Ketchum and Sard Verbinnen and Company. Given his extensive experience in the agency, corporate and academic sectors, PRsay asked Culp for his thoughts on effective internship programs today. He is also the author of Culpwrit , the PR career blog.

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Nonprofit Internal International Corporate 130

Wadds Inc.

AUGUST 14, 2023

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

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Agency Sports Public Affairs Creativity 52

The Hoffman Agency

OCTOBER 20, 2023

It was clear to me that the team at Hoffman believed in hands-on learning and trusted interns to contribute meaningfully to the team’s efforts. It is clear that the Hoffman Agency is dedicated to nurturing promising talent and ensuring that every team member reaches their full potential.

Agency 36

Agency Training Technology Internal 36

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

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Storytelling Internal International Social Media 78

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. This includes employees, customers, shareholders, and the media.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

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Publicity Government Crisis Employee 199

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo.

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Agency Resources Employee Internal 133

PR in High Definition

JANUARY 23, 2019

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

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Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

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Agency Creativity Advertising Advertising 120

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

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Employee Communications Internal International 103

5W PR

MARCH 18, 2023

Internal communication Corporate brands should also focus on internal communication. Building a strong internal communication strategy can help create a cohesive and unified corporate culture. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. After all, this is the agency that pioneered an early form of fake news , punted when competitors took a stand on climate change , and is notorious for pursuing growth at any price.

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Industry Reputation Groups Internal 217

Prohibition

MARCH 26, 2024

Facebook streamlines influencer management Facebook hasn’t been left out of Meta’s influencer updates, as a new Creator Management Tool is being created too which will enable agencies to seamlessly manage creators on the platform. Agencies just need to request the permissions to access, then creators can accept in just one click.

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Creativity Social Media Facebook Instagram 62

Shift Communications

AUGUST 5, 2015

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. Based on what I hear from other agency leaders, I’m not alone. The article examines what Hoffman argues is the “dishonest conversation” between employees and employers. Create Your Own Internal Jungle Gym.

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Employee Agency Training Industry 60

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

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Trends Communications Skype Employee 182

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Top challenges in internal communications.

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Creativity Study Ethics Publicity 95

PRSay

JULY 9, 2021

In today’s PR agency world, with its seemingly endless permutations of team structures and hierarchies, there are several scenarios in which younger workers might help guide their more experienced counterparts. Input for agency pitches or campaign planning is another area where younger professionals can shine.

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Nonprofit Employee Internal International 218