article thumbnail

Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

Financial 144
article thumbnail

How Solo PR Pros can Navigate Financial Success with Flexibility

Solo PR Pro

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. We'd love to hear from YOU.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327
article thumbnail

The Practical Guide to Setting Rates as a Solo PR Pro

Solo PR Pro

Your overhead costs encompass various elements such as office space, equipment, rent/mortgage, utilities, computers, technology, and tools such as media databases, email, website, and subscriptions. Understanding your operating expenses, a new aspect for former employees, is crucial. Never assume your rates are too high for the market.

article thumbnail

Joyful Workplaces: The Surprising Edge Happiness Gives to Your Business

Stern + Associates

Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., An Enduring Organizational Resource: Social Connections at Work According to Dunn, one of the main keys to unlocking employee happiness is to build a sense of connection with colleagues.

Employee 122
article thumbnail

Building a perfect pitch? The story is in the data

Onclusive

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out. Earning their attention.

Data 370
article thumbnail

Transforming Internal Communications: From Hurdles to High Performance

Burrelles Fresh Ideas

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.