Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Financial services content is also incredibly complicated. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

7 tips to develop your employees as brand ambassadors

PR Daily

Your employees are often your company’s best storytellers. warns that starting an employee activation initiative with your HR department or upper management can backfire. Employees may be skeptical if HR or leadership pushes them to act,” he says. “If

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Verizon announces ‘seamless’ plan to buy out 10,400 employees

PR Daily

Thousands of employees are taking Verizon up on its offer to leave the company. The offer, which included 60 weeks of salary bonus and benefits depending on length of service, applied to 44,000 employees across Verizon’s business.

How technology’s 'Hummingbird Effect' evolves PR strategies

PR Daily

Today’s Technology Innovations. RELATED : Equip employees with the confidence to represent your brand.]. RELATED : Get live tours of industry-leading intranets that put the right information at employees' fingertips.].

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Here are today’s top stories: Government to Google: Let employees speak out. The National Labor Relations Board has ordered Google to reassure employees that they are allowed to share political opinions and speak out about workplace issues, according to a report in The Wall Street Journal.

As Gen Z rises, 3 workplace shifts are emerging

PR Daily

Diversity in thought, work ethic, life experiences, communication styles, and technological savvy provide opportunities and challenges in recruitment and retention. The study also found 18% of Gen Z employees have two jobs—a side gig plus their main job.

Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. Employees distributed anti-Apple research to reporters and would not say who was paying for it. A slick website titled “ Draft Tim Cook 2020 ” had digital links to Definers employees.

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My Explorations of Blockchain Technology, One Year In

Where the Fishermen Ain't

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This was a case of the PR guy suddenly asserting a bit too much control over the technology-and-open-source evangelist.

My Explorations of Blockchain Technology, One Year In

Where the Fishermen Ain't

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This was a case of the PR guy suddenly asserting a bit too much control over the technology-and-open-source evangelist.

Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

That is the question that credit unions (and financial institutions at large) are discreetly asking. If financial institutions decide to come together, communication must be considered in the context of logistics and cultural sensitivities, member nuances and understandings.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. Another approach is to invite local leaders from government and associations like the local chamber or technology association.

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 3) September 15, 2014: Visible Technologies.

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year).

Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. That being said, releases can be an enormous drain on human and financial resources for large enterprises.

More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Strategy Technology Marketing Strategy

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

It’s part of this amazing expansion of voice through law, culture and technology. But we should be careful of overly broad arguments since they’ve been made about almost every new technology, from the printing press to radio to TV.

Viral 75

Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

Sword and the Script

I haven’t seen a monitoring system that does this well yet and many monitoring systems OEM this technology, so some of these are using the same engine anyway under a white label. In other examples, I saw web and social posts from employees of a client I hadn’t seen before.

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Reputation reinstatement – How to fix a slipped halo

PR in High Definition

It’s made up of a multitude of different aspects, including elements that many businesses can forget or neglect – from your actual services and products, workplace culture and charity work to company vision and financial performance.

Gazelles Learn to Dance with Elephants at InsurTechNY

Flack's Revenge

A POC is about the cultural fit, and optics, not just technology There are three potential pitfalls: selecting POC objectives; if you don’t set the right ones in the beginning, it is tough to change course later… is it measurable, easy to explain? What about the team, and financial side?

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

It’s part of this amazing expansion of voice through law, culture and technology. But we should be careful of overly broad arguments since they’ve been made about almost every new technology, from the printing press to radio to TV.

Viral 52

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

It’s part of this amazing expansion of voice through law, culture and technology. But we should be careful of overly broad arguments since they’ve been made about almost every new technology, from the printing press to radio to TV.

Viral 52

What PR pros mean when they say ‘business acumen’

PR Daily

Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? This includes being able to read and understand our basic financial reports and the attributes of our publicly traded stock.”.

Goldman Sachs courts young talent with a more casual dress code

PR Daily

Goldman Sachs is making a major change to its branding: Employees can now wear khakis. But since 2017, the bank began relaxing its dress code for employees in the technology division and other new digital businesses.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change.

30 jobs in the PR and marketing world

PR Daily

Enticing employees to join your organization is the first step, but keeping them there is the real challenge. It must provide a company culture where employees feel accepted and believe they can thrive and grow. Dell Technologies.

7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. Photo by Daniel Von Appen.

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Why PR graduates should consider careers in the tech industry

PR Daily

Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators. If you don’t understand the technology, how could you possibly interpret news and trends about nanotechnology, microchips, financial technology or cloud software?

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees.

Five Ways Social Media Makes your Planning Process More Strategic

PRSay

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience.

30 jobs in the PR and marketing world

PR Daily

Employees want to work at an organization that promotes creativity and originality and fosters professional growth. organizations that excel at staff engagement, provide opportunities for career growth and bring out the best in their employees. employees. Vuesol Technologies.

9 ways to foster workplace transparency

PR Daily

Give employees access to information—and context. You should also periodically share company financials and operational changes—along with any crucial context that paints a fuller picture for employees. Technology has shattered many barriers of communication.

Google parent faces backlash over rejecting diversity plan

PR Daily

An employee and investor initiative to promote greater diversity at Google was voted down at the latest shareholder meeting of Google’s parent company, Alphabet. Employees recently have been speaking out about Google, including the company’s business relationship with the Defense Department.

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How PR pros see their budgets changing in 2020

PR Daily

As communicators try to forecast their coming year, some are planning to increase investment in technology. In a recent survey, we asked more than 300 communications pros how they were planning for the coming financial year, and almost half the respondents said their budgets would hold steady.

Uber’s SVP resigns as company struggles with reputation

PR Daily

Financial Times. reported : The Holder report is the second of two that Uber commissioned after allegations of sexism and sexual harassment at the company surfaced in February, sparked by a blog post from Susan Fowler, a former Uber employee. Uber employees. Financial Times.

The PR Case For The Social CEO

ImPRessions - Crenshaw Communications

The CEO job was mainly to deliver a strong financial performance. Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Mastering digital technology is the easy part.

State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

We also anticipate accelerated rollouts of LinkedIn Elevate (the employee advocacy service) and Social Selling Index. The former could provide stiff competition for companies such as GaggleAMP and Dynamic Signal, especially if a large portion of your employee base is active on LinkedIn.

With Google a possible competitor, Uber changing its strategy

PR Daily

The report came just after Uber announced it would partner with Carnegie Mellon University to create the Uber Advanced Technologies Center near the university’s campus. The center would be used to develop driverless car and mapping technologies.

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5 fundamental characteristics of Generation Z

PR Daily

Just when the world was starting to understand what makes millennials tick, a new cohort of consumers, employees and colleagues is ready to take the stage. From our relationship with technology to our buying habits, Gen Zers tend to play it safe.

The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

The revelations that Moonves actively obstructed the investigation into claims that he sexually harassed and even assaulted employees came nearly a year after CBS fired Charlie Rose for sexual harassment. Weeks later, he claimed in a series of tweets that he had secured funding to take Tesla private , startling investors and employees and triggering an SEC action and more litigation. Mercurial founders aren’t only in technology startups.