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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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Media release template: Download your FREE media release template

Public Relations Sydney

Often we are asked if there is a standard format for writing a media release. Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle. Click the button below to get an instant download of our media release template! Instant Download!

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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

You can download the full State of AI in PR report on their website. (We Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. I imagine these are factors further agitating the misalignment between agencies and brands.

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How to write a company announcement media release

Public Relations Sydney

The first place to start is to write a company announcement media release. You could write the media release to share information about your company merger, appointment of a new CEO, new client wins and more. Here are some tips to help you write a great company announcement media release.

Writing 91
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A Newbie’s Guide to Writing AdWords Ads

Shift Communications

The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads. As you write, approach the ads from a searcher’s perspective. AdWords has a few stipulations when it comes to writing ads. Amanda Grinavich.

Writing 60
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

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When to write a media release

Public Relations Sydney

Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle. Think carefully about how to write the media release and always find the hook to help grab the journalist’s attention.

Writing 45