Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Polaris

JANUARY 13, 2015

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. 3: Ability to work with other agency partners.

Agency 100

Agency eBook Measurement Creativity 100

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Measurement by output — pretty useless for the most part.

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement.

Measurement 73

Measurement Advertising Advertising Agency 73

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. How can PR agencies compete? With better measurement. And ROI measurements of success are exactly how digital agencies are reporting. Does your client’s website sell products or offer downloadable content?

How To 120

How To Measurement Financial Report 120

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) Unfortunately there is no silver bullet measurement tool. This helps you measure how a campaign or individual piece of content performs. Check out our PR measurement tool. Want to know more?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. It will challenge you to consider all the possibilities of your choices — from what to measure to promotions to measuring the customer journey to proving that your efforts indeed work.

Google 107

Google Measurement Data-Driven PR Marketing 107

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 94

Agency Trends Marketing Survey 94

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. However, 36% also said they will send more work to outside resources such as agencies and freelancers.

Survey 132

Survey Communications Measurement Internal 132

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” ” Understanding and comprehension are an integral part of purchase consideration, to be sure. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Wadds Inc.

SEPTEMBER 7, 2023

These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices. Leverage potential of data and tools Digitalisation is the most important trigger and backbone for the rapid transformation of agencies and public relations functions.

Report 116

Report Publicity Study Analysis 116

5W PR

APRIL 12, 2021

Then, they’re free to browse around and navigate the website, and as an additional bonus, there are plenty of tools that allow businesses to measure the effectiveness of the QR codes too. The post QR Codes: How to Use a QR Code in a Public Relations Campaign appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Publicity 88

Publicity How To Consumer Print 88

Onclusive

JANUARY 6, 2020

The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. The most advanced systems quantify PR impact in terms that non-marketers understand, such as revenue, pipeline, leads, conversions, downloads and, especially, dollars.

Advertising 195

Advertising Advertising Marketing How To 195

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

Shift Communications

MAY 16, 2017

If the client is new to the team, the agency should conduct research into the industry, trends, publications and competitors prior to the meeting so that questions are relevant and specific to challenges they may face. As an agency, our job is to show how our program can be part of the larger marketing mix. Amanda Munroe.

Creativity 141

Creativity Measurement Pitching Internal 141

The Resolution Blog

NOVEMBER 17, 2015

He shares how Hotwire has been brave in trying new measurement and evaluation. John advises; "There is plenty of guidance out there on how to measure and evaluate communications programmes. Up until February this year I led a communications team at a digital marketing agency. …and the best is yet to come.

eBook 120

eBook Print Conference Measurement 120

PR 20/20

SEPTEMBER 29, 2022

He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021. Measure, measure, measure. Download our Content Marketing Strategy Workbook and Editorial Calendar to kickstart your creative content planning.

B2B 61

B2B Creativity Content Marketing Measurement 61

Cision

SEPTEMBER 20, 2016

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results. First, though, put down your phone.

Infographics 120

Infographics Social Media Media Journalism 120

Presspage

SEPTEMBER 1, 2017

Also, it may drive visitors away that do not feel comfortable downloading a file from your website, or those that simply can’t be bothered. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement. Does not allow for measurement / analytics.

SEO 95

SEO Engineering Measurement Mobile 95

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Landis PR

OCTOBER 30, 2023

Download the AI compliance checklist for PR pros now. Compliance measures help PR pros minimize the risk of spreading misinformation or inadvertently engaging in harmful communication. Responsible AI use is top of mind for many PR pros, and so is ensuring compliance with their organization and/or clients they represent.

Privacy 64

Privacy Guidelines Ethics System 64

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. Click any image for higher resolution >>> Can your agency bring big ideas and execute? The survey was conducted The Marketing Practice, a UK-based agency with an office in the U.S., Give our services a try.

B2B 149

B2B Marketing Survey Creativity 149

The Proactive Report

JUNE 30, 2015

of UK and US agency and brand professionals put this at the top of their list. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. And if you have no measurable goals set at the start, how can you measure success? DOWNLOAD THE POSTER.

Tools 100

Tools Strategy Content Marketing Measurement 100

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. Are users taking advantage of the new character lengths?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

DECEMBER 12, 2016

The decade-old dilemma, whether you work for a brand or agency, is a limited budget. They go where they can obviously measure success. And that leads me to measurement. The game changer has always has been measurement. Download our editable content calendar now ! . They go where they find results.

Social Media 120

Social Media Media Measurement Advertising 120

ReimaginePR

MAY 16, 2016

If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. According to this great article in Forbes , “Measuring something gives you the information you need in order to make sure you actually achieve what you set out to do.”. White paper or ebook downloads. Click Here. “If

Analytics 136

Analytics eBook Measurement Google 136

Cision

SEPTEMBER 21, 2016

Then set up a series of emails that will follow that initial download email. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Make the most of your time with measurement.

Marketing 120

Marketing Comparison eBook Social Media 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future. Today 500 copies have downloaded and read. Get yours here.

eBook 120

eBook Measurement Community Technology 120

Sword and the Script

OCTOBER 1, 2020

You can register to download the full report here: 2021 Creative & Marketing Salary Guide. >>> >>> Can your agency bring big ideas and execute? Importantly, I’m just presenting the range for the middle quartiles that best reflect, in my opinion, an average. Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. The full report covers a lot of ground and it is available for download with registration. 63% said external advertising media and digital agencies. Content production to grow 25%. “58% 56% said public relations.

Study 78

Study Marketing Brand Branding 78