Landis PR

JANUARY 30, 2024

Giving PR a seat at the table and emphasizing PR’s role, especially during crises, can be helpful in demonstrating the value of PR. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Fantastic presentation skills, both written and verbal. No agencies please.

Agency 48

Agency Crisis Management Fashion Social Media 48

5W PR

DECEMBER 21, 2022

The algorithm that Facebook has been using to present content to its users has been changed, which means it’s become a lot more difficult for companies to truly utilize the promotional potential that the platform gives through pages, compared to what’s possible with groups.

Pinterest 88

Pinterest Facebook Fashion Engineering 88

Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast.

Government 69

Government Measurement Groups Corporate 69

5W PR

MAY 10, 2021

The good news is that today, you can record and document PR campaigns conducted by spoken word. Furthermore, public relations experts can collect and analyze the data and present it as proof of a campaign. It enables PR experts to examine the cause of past trends and predict when the same may happen again. Data Analysis.

Data 88

Data Publicity Analysis Measurement 88

Landis PR

DECEMBER 18, 2023

In time, amplifying your PR wins will become a natural part of your workflow – and your brand will benefit from the extra boost. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

Marketing 150

Marketing Analytics Data Consumer 150

Prohibition

DECEMBER 2, 2022

The film highlights various World Cups, from 1970 to 1982 to present day, all hosted in different countries yet documented through ITV’s coverage. For more interesting articles from us check out these posts: Top five food and drink PR campaigns of 2022. Step by step guide to create a corporate video for your marketing needs.

Film 62

Film Sports B2C Digital PR 62

The Proactive Report

APRIL 28, 2015

Every PR practitioner has had it drummed into them that we should be telling our brand’s story. David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience.

Storytelling 100

Storytelling Tools Digital PR Course 100

Public Relations Sydney

SEPTEMBER 21, 2014

Legitimacy of messages : Messages delivered through PR channels such as articles, conference speakers or reputable bloggers are subconsciously regarded by consumers as more legitimate than those presented through marketing tactics. What about Digital Marketing and Digital PR? Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Landis PR

JULY 10, 2023

Those looking to spread misinformation are counting on us – regular people – to legitimize their agendas by becoming conduits to new audiences. Listen to the engaging conversation on the PRGN Presents podcast , which dives deeper into the topic and what public relations professionals can do to keep up the fight.

Journalism 52

Journalism Training Consumer Tools 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

JANUARY 14, 2019

The lesson here is twofold: Understand when a market is shifting and, when opportunity presents itself, you need to have a message ready to capture it. The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Brand 68

Brand Branding Publicity Fashion 68

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. Strong understanding of both traditional and digital public relations. No agencies please.

Agency 54

Agency Creativity Hotels Social Media 54

ZudePR

JULY 27, 2016

Solo PR Fast forward to the present and I was reminded of this exchange when I wrote a post last week. In it I shared 28 lessons I’ve learnt in 28 months as a solo digital PR practitioner. and Harnessing Difference appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Google 60

Google Wireless Digital PR Meeting 60

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JANUARY 10, 2018

Cesar Beltran, owner and chief technologist at e-commerce web agency Blackbelt Commerce , credits the business’s growing success to their commitment to high-quality and actionable content. As we begin 2018, companies are doing everything they can to anticipate the challenges and emerging trends soon to present themselves.

Brand 254

Brand Branding Web Content Marketing 254

Doctor Spin

JANUARY 8, 2022

It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. The Generational Disconnect in PR. Having truckloads of agencies adds complexity and kills ROI.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. One and a half-decade after the dot-com bubble, the money web (2015-present) began to gain momentum. The Generational Disconnect in PR. Having truckloads of agencies adds complexity and kills ROI.

Industry 52

Industry Web Wikipedia Education 52

5W PR

JUNE 6, 2022

Coordinating across different departments and synchronizing promotional campaigns will ensure that companies have a higher impact on their target audiences and present their campaigns at the right times in a cost-effective manner while increasing their return on investment (ROI). Digital PR.

Trends 88

Trends Data SEO Consumer 88

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

Sword and the Script

NOVEMBER 9, 2021

In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. billion PR software market. I got to test drive the Agility PR platform in January of 2020 (before all the AI) and here’s my product review.

Software 93

Software Banking Technology Data 93

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Plan Your Presentation Style. Leverage keyword research.

Survey 91

Survey How To Reddit Pitching 91

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. Another interesting number in the earning presentation is the total addressable market (TAM). NOT an editorial placement.

Software 119

Software Case Study Advertising Advertising 119

Rock the Status Quo

MARCH 1, 2016

Our goal is to take each transcript from our fast-moving chat, which can be overwhelming, and condense it into a single presentation that can be embedded, shared or commented on. Don’t miss “Agency Growth Hacks & Best Practices” with guest Stephen Waddington, Ketchum PR. It’s going to be fabulous!

Twitter 100

Twitter LinkedIn Agency Digital PR 100

Rock the Status Quo

MARCH 1, 2016

Our goal is to take each transcript from our fast-moving chat, which can be overwhelming, and condense it into a single presentation that can be embedded, shared or commented on. Don’t miss “Agency Growth Hacks & Best Practices” with guest Stephen Waddington, Ketchum PR. It’s going to be fabulous!

Twitter 100

Twitter LinkedIn Agency Digital PR 100

5W PR

JUNE 25, 2018

The following tips could help any PR agency make the most out of their content plan. While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Use a Range of Media. Show Expertise. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. When media kits were first developed, they were folders containing typed paper and black and white photographs.

How To 176

How To Media Guidelines Pitching 176

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

5W PR

NOVEMBER 19, 2021

To determine if your content is right on target, take the following easy five question quiz developed by Torossian: Have you identified and narrowed down exactly what information you are trying to present? The post PR Professional’s Guide to Content Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. The UML is an occasional roundup that curates three links worthy of your attention, wraps them in insight and presents them here for your perusal. >>> >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

MARCH 22, 2018

B: Life in a bag Here my favourite Christmas present ever – even beating Scalextric as a kid – came in handy. The post How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018* appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. I call it “Life in a Bag”. I’d appreciate that.

Writing 83

Writing Google Blogging Exercises 83

ZudePR

MAY 22, 2018

Use it as the verb, unless you are speaking in the present tense. The post #SelfPub – Part 3: The RESET Style Guide appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Many Brits use the traditional learnt as opposed to the US learned. lede and kicker. But only for the next few weeks.).

Writing 95

Writing Google Comparison Government 95

ZudePR

DECEMBER 30, 2016

Present people with your product, warts and all, and if they don’t like it, they know where the door is. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Be a hostile brand. Be a Birkenstock, a Marmite, or a Mini. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting.

Communications 81

Communications How To Blogging Content Marketing 81