5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Leverage the Aftermath: Keep the momentum going.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR.

Measurement 90

Measurement How To Television Analysis 90

Communications Conversations

JULY 12, 2019

Measuring yourself against your colleagues in terms of accomplishments. For me, that’s meant focusing on the fact that I’ve worked with more Fortune 500 clients in the last 10 years than most agencies do, instead of looking at cool projects other agencies are doing. They’ve built an agency with legit clients.

Social Media 79

Social Media Media Agency Measurement 79

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. You’ll also need to measure your content to understand what’s working and what’s not. Add paid social to your content strategy.

Media 107

Media Guidelines Survey Education 107

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media. Is it really?

Social Media 68

Social Media Media Customer Service Corporate 68

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. When you think about the context of Paid, Earned and Owned Media, has been completely blurred.

Banking 199

Banking Marketing Measurement Leadership 199

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. This has to be the best agency/vendor blog in the industry. Buffer blog. Just top notch.

Social Media 68

Social Media Blogging Media Airlines 68

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Measurement by output — pretty useless for the most part.

Measurement 49

Measurement Analytics Google Agency 49

Prohibition

APRIL 18, 2023

In my previous role, I worked heavily in social media and design, so it was hard to measure of my work, but my role at Prohibition allows to me take on a broader role and responsibility; writing whitepapers, managing HubSpot data , creating whitepapers. What’s your favourite social media platform and why?

Meeting 62

Meeting Agency Social Media Interviews 62

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. How is public relations measured? In other words, “it depends.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Remote PR Jobs

SEPTEMBER 25, 2023

However, early-stage tech startups aren’t often keen to hire non-technical folks with PR-like experience to join their teams full-time, so engaging with an agency on a retainer-basis — while not cheap — becomes a viable option. For many startups, PR definitely has a seat at the table. Engaging in PR, then, merits serious consideration.

Publicity 100

Publicity Engineering Advertising Advertising 100

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 9) Brands across the aisle.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. How will that be measured? In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

The Hoffman Agency

JULY 23, 2019

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been working in public relations for more than a quarter of a century, today leading The Hoffman Agency’s European operations. At no point during that time has meaningful measurement of PR not been an issue. Impressions? Opportunities to see?!

Measurement 28

Measurement Insurance Insurance Reputation 28

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever. Use analytics to measure your success. The reason?

Viral 154

Viral How To Advertising Advertising 154

PR in High Definition

NOVEMBER 28, 2016

Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. The first social election. What is particularly interesting in this year’s election is the increasing dominance of social media. Search and social will rule measurement.

Social Media 48

Social Media Media Twitter Survey 48

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value?

Enterprise 227

Enterprise Agency Radio Fashion 227

Waxing UnLyrical

MARCH 13, 2015

Christine Perkett , and founder of Tenacity5 Media (and my friend) Geoff Livingston. With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Stephen Waddington

NOVEMBER 21, 2018

. #4 Weaponised media Fake news is used to describe everything from blatant lies to any subject with which an individual or organisation disagrees. It’s an issue as old as media itself that has been given renewed stimulus by social media and the internet. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

PR in High Definition

MAY 24, 2023

Social media, 24-hour news cycles and the ubiquity of information have put reputational issues at the forefront of any organisation’s strategy. Those who are responsible for sales, by definition, have a huge impact on any business’s success. This article was originally published in Forbes.

Reputation 62

Reputation Measurement Leadership Examples 62

PR in High Definition

OCTOBER 22, 2018

Meanwhile, many PRs are still arguing that our impact is harder to measure and prove. There are a vast number of ways to effectively measure PR impact and bring together meaningful information and data to create a compelling argument in favour of PR to show its value. All you need to do is P-R-E-P ! P – Prepare.

Measurement 48

Measurement Data Report Reputation 48

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls.

Social Media 40

Social Media Brand Branding Media 40

5W PR

DECEMBER 22, 2020

Like every definition of the word, “evergreen” is perennial, retains its freshness, and is continually relevant. Track and measure success with an eye toward adjusting and change to deliver even better results. Finally, consider repurposing some evergreen lead magnets in social media ads like on Facebook.

eBook 88

eBook Consumer Blogging Study 88

5W PR

NOVEMBER 17, 2020

Despite these variations, all but Ali’s seem to point in the direction of this definition by Sixteen Ventures’ Lincoln Murphy that “Activation is the moment your customer derives value from your product.”. Popular social media sites report high percentages in all categories because of the frequency of visits.

Consumer 88

Consumer Airlines Energy Industry 88

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

The Hoffman Agency

NOVEMBER 16, 2020

Moving things around in my room, trying different settings, taking measurements, and finding the perfect home office desk – this is how I started my post-grad, professional life. Definitely not on my radar, let alone be my utopia. Taking Measurements. By Avni Gupta, Intern. Moving things around. So then, why tech PR?

Skype 69

Skype Travel Measurement Internal 69

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139