PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

Agency 71

Agency Healthcare Interviews Creativity 71

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! Who should I enter? Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I have a quasi dotted line into the rest of the executive leadership team. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! In this playbook , Charlotte explores the challenges that leadership have faced throughout COVID-19 when it comes to communicating to employees and what organisations can do to unify the workforce following a period of sudden change.A Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix).

Case Study 123

Case Study Study Company B2B 123

The Hoffman Agency

MAY 20, 2021

We believe that each individual is unique and valuable to the agency, and in doing so we build trust and establish accountability. This also includes having senior leadership and account leads take the time to check in with their teams and play to each individual’s strengths. As the saying goes, “Caring is everything.”

Agency 36

Agency Internal International Leadership 36

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. There’s no buy-in at the top . No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. AirPR: You’ve held a marketing leadership role at Navistar and BP as well.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed. Nor has PR embedded itself into academic community and its thought leadership and alumni networks.

Trends 185

Trends Storytelling Corporate Leadership 185

5W PR

MAY 26, 2023

Media Relations Definition Media relations can be defined as the process of building and maintaining relationships with journalists, editors, producers, and other media professionals. The post The Importance of Building Media Relations in PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Media Relations 88

Media Relations Media Crisis Meeting 88

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. About the Author: Sean Begg Flint is the founder of Position Digital , a digital marketing agency for ambitious ecommerce, B2B, tech and purpose-led brands.

How To 78

How To Ethics Measurement Creativity 78

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Cut your teeth at a big agency, and hone your craft at a small agency,” he said.

Agency 165

Agency Creativity Brand Branding 165

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. News planning and landing a story The definition of news is the release of a story that wasn’t previously known.

Tools 203

Tools Web Banking Wikipedia 203

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. After meeting a decade ago at an agency where we ranged in seniority (or lack thereof) from assistant account executive to vice president, we reconnected and now gather regularly to talk shop.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

PRSay

NOVEMBER 8, 2023

When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent. I would tell myself to start at a PR agency and spend at least three to five years there. Those components seem to have gotten a little lost over the past few years, but they’re still a critical piece of PR. What do you think?”

Creativity 78

Creativity Writing Agency Internal 78

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

Agency 48

Agency Pitching SEO Comparison 48

Reputation Us

DECEMBER 14, 2022

While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. Insurance agencies now recognize this risk and underwrite it like any other threat. It’s okay to promote your superstars; their successes can inspire other employees.

Reputation 78

Reputation Insurance Insurance Employee 78

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is this a sign of the future of PR (and journalism)?

Pitching 174

Pitching Journalism Video Advertising 174

PR Conversations

AUGUST 18, 2011

In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. Then he made a very generous offer: Would I create a definition for organizational narrative to be featured in the Gnosis Arts’ online PR Dictionary ?

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR in High Definition

FEBRUARY 22, 2024

Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. Leadership branding : Local executives should be seen as thought leaders in their industry, to highlight the investment that an organisation is making in a territory.

Local 62

Local Leadership Viral Creativity 62

Communications Conversations

OCTOBER 10, 2018

Consider the following scenario: You take a job out of college as a coordinator at a big agency. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. You then find a job on the corporate side as a social media manager.

Social Media 109

Social Media Media Corporate Survey 109

Victorious PR

OCTOBER 18, 2022

Thought-Leadership. In creating content that is easily shareable on social media, your thought leadership potential is already shining. The creative and expressive content that the agency produces is a language in itself that builds trust in the community. Audience Engagement.

Real Estate 52

Real Estate Community Social Media Leadership 52

Sword and the Script

SEPTEMBER 19, 2022

There’s one little hiccup with that task: “More than half of PR pros say their top challenge is getting responses from journalists, with agencies (59%) more challenged than brands (43%).”. That’s definitely true – PR pros have been saying media relations is getting harder for years. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

PRSay

JANUARY 22, 2021

The definition of “employee” expands. Valerie Di Maria is principal at the10company , a strategic marketing and communications agency. Internal communication goes beyond the employee. In the work-from-home environment, companies will put greater emphasis on including family members in considerations and communications.

Trends 186

Trends Communications Skype Employee 186

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

One in every 100” – so there’s definitely a lot left to learn. Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. However, “the good to bad ratio of pitches sent to us? The Grammarly Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PR in High Definition

MAY 24, 2023

Efforts must be made in terms of public relations, brand management and leadership reputation, but it cannot stop there. Those who are responsible for sales, by definition, have a huge impact on any business’s success. Therefore, it is important for your company’s leadership to maintain a two-way dialogue with its people.

Reputation 62

Reputation Measurement Leadership Examples 62

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Communications Conversations

APRIL 23, 2019

.” In this NerdWallet post , one career expert said this: “inappropriate pictures or other online content can definitely harm a candidate’s chances, so it is important for students to gain control of their online presence and to have it reflect their professional identities.”. ” My advice: You need a blog (or, podcast)!

Social Media 98

Social Media Brand Branding LinkedIn 98

Prohibition

JULY 7, 2022

Definitely one to watch as video continues to be a key content type… Facebook moves towards video. If long-form content is implemented on Twitter, the implications for B2B marketing could be interesting, offering a place for more insightful, thought leadership style content. LinkedIn engagement soars.

Instagram 118

Instagram Video Twitter Facebook 118