5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: October 20-22, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. Post-grad is definitely a time of learning and growth.

Wireless 36

Wireless Internal International Software 36

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. See our earlier article on how PR agencies set budgets and billing. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

The Hoffman Agency

MAY 20, 2021

We believe that each individual is unique and valuable to the agency, and in doing so we build trust and establish accountability. I’ve been at numerous agencies and worked with smart, wonderful people, but wouldn’t say the culture was built on care. Our fourth value, Care, is truly the glue that brings it all together.

Agency 36

Agency Internal International Leadership 36

Waxing UnLyrical

JUNE 19, 2012

Now, I’m used to getting bad pitches on a regular basis (which is an extremely sad thing to admit as a state of regularity for the public relations industry), but this one made even my jaw drop: Hello, My name is and I am the current intern at __. And then I looked up the agency the intern had cited.

Internal 97

Internal International Pitching Nonprofit 97

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 64

Agency Software Enterprise Marketing 64

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! must-read for any internal comms departments! As part of the launch, we put together our guide to reputation management which reflects our proud history and abilities as an agency. . Communicating in a global crisis. The COVID-19 casebook.

Reputation 133

Reputation Creativity Crisis Employee 133

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

The Hoffman Agency

FEBRUARY 4, 2021

I cannot believe my time as an intern will soon be coming to a close. In the last four months, my perception of PR has definitely changed. Lastly, I learned that there’s no “I” in team and there’s definitely no “I” in PR. I’m so thankful to have experienced what it’s like to work at an agency.

B2C 41

B2C Pitching Writing Internal 41

The Hoffman Agency

MARCH 1, 2022

OK, I’m sorry to let you down … I haven’t become a PR professional (yet), but I do know that The Hoffman Agency offers the ideal environment to become one, and here are some reasons why: Let’s go back to the start. Having previously worked on a company’s social media team for months, I have to say that agency life is very different.

Agency 36

Agency Course Internal International 36

PR in High Definition

JUNE 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Global expansion. Ensure clear objectives and goals are in place.

Internal 48

Internal International Company Local 48

5W PR

FEBRUARY 8, 2021

Not only should the strategy embody customer service but also a focus on a well-rounded one, including the brand, its products, both internal and external processes, procedures, policies, distribution and fulfilment. The post Customer-Centric Engagement Success appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Customer Service 88

Customer Service Policies Analysis Training 88

PR in High Definition

MAY 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Global expansion. Ensure clear objectives and goals are in place.

Internal 48

Internal International Company Local 48

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. We are fortunate to have a CEO that believes in marketing and communications.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

Reputation Us

DECEMBER 14, 2022

See our blog for more details.). Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached! We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details).

Reputation 78

Reputation Insurance Insurance Employee 78

The Hoffman Agency

NOVEMBER 16, 2020

By Avni Gupta, Intern. Definitely not on my radar, let alone be my utopia. I was ecstatic to report the good news to everyone around me, for the first time in months, it felt like 2020 wasn’t doomed after all – I got the fall PR internship at The Hoffman Agency! Moving things around. Taking Measurements. So then, why tech PR?

Skype 69

Skype Travel Measurement Internal 69

5W PR

AUGUST 29, 2018

So, while we may be willing to give these brands some latitude, we definitely don’t want to repeat their mistakes. The credit reporting agency fell victim to hackers that accessed sensitive information belonging to nearly half the population of the United States. Equifax Waits Too Long. BP Learns the Past Doesn’t Always Die.

Crisis 88

Crisis Data Consumer Agency 88

ImPRessions - Crenshaw Communications

MARCH 16, 2016

But they imply that anyone can learn to do PR with a crash course enabled by reading a few blog posts. Take this blog post – not to pick on Dan Simon, but he outlines everything from goal-setting and media audits, to creating a quality content program, to networking with journalists, to broadcast media relations.

Nonprofit 120

Nonprofit Training Media Relations Course 120

Stephen Waddington

JUNE 22, 2017

In each case public relations is represented at the highest level internally. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. Image recognition: Aipoly.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

PR in High Definition

JANUARY 30, 2024

Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance. Avoid knee-jerk internal comms – If you’ve already been working with a PR team to bolster your internal communications, then rapport and trust will already be established among your employees.

Handbook 62

Handbook Crisis Company Reputation 62

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” Develop an Internal Marketing Initiative —I asked Joe about internal audiences and communications as he devotes a chapter to this subject in his book.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. By using SCALE, successful content (by all definitions) can be compiled and analyzed.

Data 92

Data SEO Guidelines Advertising 92

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. Brainstorm sessions are good but definitely not the be-all and end-all. What is the tool you and/or your team couldn't live without?

Creativity 120

Creativity eBook Meeting Banking 120

Stephen Waddington

JANUARY 12, 2019

I’m going to try something new for 2019 with my blog community. Instead of spamming out my blog posts as they’re posted I’m going to include summaries in a weekly letter, alongside interesting stuff that I spot around the internet. You may have spotted Sarah hustling agencies on Twitter to contribute to the list.

Case Study 62

Case Study B2B Healthcare Energy 62

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. They should definitely make sustainability their banner.

Automotive 95

Automotive Study Report Transportation 95

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry.

Industry 58

Industry Insurance Insurance Resources 58

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public.

Publicity 112

Publicity Construction Corporate Study 112

PR in High Definition

JANUARY 31, 2023

Create connections : If you’re not already, get out of the marketing bubble and make stronger connections internally. Like the above, you’re creating more allies internally. For example, working with a PR agency, the payment terms can be 30-60 days, meaning results today, payment the following month.

Resources 62

Resources Leadership Internal International 62

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Tell me one interesting fact about you that you have never revealed on your blog? Get your agency or team to commit to delivering against them. What is your area of specialism/industry?

Interviews 28

Interviews B2B Blogging Real Estate 28

The Hoffman Agency

FEBRUARY 1, 2021

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. Importantly, the PR agency and client work closer together on landing these pieces.

Publicity 36

Publicity How To Agency Pitching 36

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo.

Industry 87

Industry Media Technology Employee 87

Communications Conversations

APRIL 1, 2015

Most companies struggle with blogging for this same reason–podcasting is the exact same when it comes to content. And, many agencies might have to scramble given the request. It’s not like all PR/marketing agencies have someone on staff who’s familiar with how to put a podcast together. Blogging is a long-play.

Corporate 60

Corporate Internal International Tools 60