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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR. Your goals are fuzzy. Or changing.

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There’s no debate: Not paying an intern as a PR agency is unethical.

The Hoffman Agency

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Are there any trends agency owners should have on their radar? Deals are taking longer to complete too.

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Knowing your team: the bedrock of internal communications

PR in High Definition

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. The awareness that knowing the makeup of your staff gives you when devising internal communication strategies is critical.

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Today’s PR business is definitely not your grandparents’ PR industry. Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

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6 things I learned in my first year as a PR account executive

Agility PR Solutions

On December 6, 2021 I started working at Jmac PR, my very first PR agency, as an Associate Account Executive. Before this job, I had interned at other places, but working full time is definitely not […]. Now here we are, almost a year later, and I am currently an Account Executive for multiple client accounts.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable.

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