ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations. Unpaid search engine traffic.

Media 99

Media Nonprofit Pitching Analytics 99

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. The first reflex of brands and agencies was to turn to human analysts to manually sort through the data and correct sentiment. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

Stephen Waddington

AUGUST 6, 2021

We’ve also discussed business topics including leadership, purpose; and areas of practice including behavioural science, communication accessibility, creativity, search marketing, and measurement. You can re-watch the last five sessions on YouTube. My thanks to them all. Unfortunately, I didn’t record the first session.

YouTube 146

YouTube Creativity Community Leadership 146

5W PR

MAY 2, 2023

With its growing user base and creative nature, TikTok is a great option for companies looking to advertise on social media. YouTube Companies can showcase their products or services on YouTube’s video platform. YouTube offers sponsored videos, ads, and channels for companies.

Advertising 97

Advertising Advertising Social Media Reddit 97

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. YouTube analytics added a new ‘First 24 hour’ data metric. TikTok and WPP announced global agency partnership.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.

Video 118

Video Social Media Media YouTube 118

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

Bianchi Biz Blog

DECEMBER 16, 2021

Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. 8 Questions to Ask in Your PR Agency Search. The Best PR Agency RFP is No RFP. Top Electric Vehicle (EV) YouTube Influencers. Here are our top 10 most popular posts of 2021: 1.

Blogging 96

Blogging Automotive YouTube Mobile 96

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. A Tik Tok campaign can potentially separate a B2B brand from the pack, as it shows a willingness to take a risk, be bold and creative, and deliver content on a more personal and engaging level. . Producing the right content.

B2B 276

B2B Social Media Brand Branding 276

5W PR

APRIL 7, 2023

Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram. Beyond recipe tutorials, food bloggers should make other types of video content such as cooking tips and ingredient spotlights while giving a behind-the-scenes look at their creative process.

Film 88

Film Video YouTube Instagram 88

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. For instance, if Instagram is the go-to for many brands, don’t overlook other platforms such as YouTube and TikTok. This fosters interaction and excitement around the brand. Book a demo today.

Social Media 63

Social Media Video Viral Brand 63

5W PR

SEPTEMBER 27, 2023

A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. Real customers share their positive experiences.

Brand 78

Brand Branding How To Analytics 78

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv

Pitching 102

Pitching Instagram Agency YouTube 102

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 106

Marketing Newspapers Print Local 106

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. That is fair and right.

Marketing 78

Marketing Government Sports Advertising 78

Maxim Behar

NOVEMBER 22, 2023

The Bulgarian Association of PR Agencies BAPRA is the first in the world to adopt the Warsaw rules as its own. Host: Will this take the creativity and fun out of art? I think it will support creativity. I think that all of this will support business development and creativity. We have yet to see. Maxim: Yes and no.

Ethics 64

Ethics Guidelines Comparison Creativity 64

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Apple Spotify Watch and subscribe on YouTube And if you love it, please leave a review!

Storytelling 130

Storytelling Airlines Film Energy 130

5W PR

NOVEMBER 25, 2019

What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. This isn’t merely a cost-cutting strategy on the part of GoPro.

Strategy 88

Strategy Marketing YouTube Airlines 88

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. The agency that worked with the Little Rock Regional Chamber, Stone Ward, bought the ad in The Washington Post and sprinkled some cash into targeted online ads. In total, less than $80,000 was spent on ads.

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites.

Media 199

Media Interviews YouTube Hotels 199

Cision

NOVEMBER 12, 2015

According to research by Demand Metric and Ascend2, 81 percent of businesses prefer to host their videos on their websites, however, the most popular and effective videos are also uploaded to YouTube. Zendesk and Pegasystems have impressive YouTube channels worth exploring. Measure ROI. You can find him on Twitter @vivekrpatel.

Video 120

Video Strategy Marketing YouTube 120

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PR in High Definition

APRIL 25, 2022

Logan Paul , for example, started making YouTube videos from the age of 10. His success on YouTube and Vine has since catapulted him into fame and he is now worth $35 million at the age of 26. And if you’re falling short, it might be worth heading to the wonderful world of influencers for some creative inspiration!

Brand 62

Brand Branding YouTube Policies 62

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. If you want to film a long informational video, YouTube is probably more of the platform for you. Pro tip: storyboard your vines and establish clear parts to film.

Brand 60

Brand Branding Film YouTube 60

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Get creative and don ’ t be afraid to pay.

Pitching 120

Pitching How To Instagram YouTube 120

Contently - Strategy

APRIL 19, 2021

Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it. The platform isn’t saturated with advertising, but many B2C companies are already active.

B2B 111

B2B Brand Branding B2C 111

The Resolution Blog

AUGUST 19, 2019

Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with. In TV, you’re driven by the creative and there isn’t really that brand involvement so it feels a little less targeted.

Film 120

Film Instagram Sports Analytics 120

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Check it out.

Brand 100

Brand Branding YouTube Social Media 100

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Barokas

JUNE 7, 2019

With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. In the case of celebrity endorsements, the brand or marketing agency develops an idea and script for promoting the product. The key players? Influencers.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). Persuading with a story is hard [work].

Storytelling 118

Storytelling Examples B2B Chemicals 118

5W PR

NOVEMBER 9, 2017

Hiring an influencer allows the ability to tap the intangible of authentic creativity, and a long-term partnership gives you continued access to that creativity over time. Some of those most commonly voiced are the lack of creative control over influencer content, concerns about the quality of the content created and pricing.

Marketing 95

Marketing SEO Creativity YouTube 95

Shift Communications

NOVEMBER 3, 2014

Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views. The two videos have combined for more than 60 million YouTube views. It’s clear that prankvertising can have huge benefits for brands. Zach Burrus.

Advertising 92

Advertising Advertising Viral YouTube 92