5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom.

Brand 78

Brand Branding How To Analytics 78

5W PR

NOVEMBER 25, 2019

Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. That is fair and right.

Marketing 78

Marketing Government Sports Advertising 78

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. As a direct to consumer marketplace we’re both a partner and a competitor to any underwear manufacturer. We want a pro-active, can do agency.

Pitching 102

Pitching Instagram Agency YouTube 102

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. With so many product reviews being generated both organically and paid across multiple platforms—Instagram, blogs, vlogs, YouTube—the marketing and advertising game has changed. And, rightfully so. The key players?

Marketing 94

Marketing Guidelines Consumer YouTube 94

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Some businesses believe that videos are too costly and time consuming, but that’s not the case if you plan well and invest in the right tools. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

Maxim Behar

NOVEMBER 22, 2023

Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? The Bulgarian Association of PR Agencies BAPRA is the first in the world to adopt the Warsaw rules as its own. Host: Will this take the creativity and fun out of art? I think it will support creativity. Maxim: Yes and no.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. For a separate launch, 5W partnered with YouTube influencer Tati Westbrook to spotlight a brand expansion into CVS, driving immediate traffic and sales. You’re Giving Back.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Check it out.

Brand 100

Brand Branding YouTube Social Media 100

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but In TV, you’re driven by the creative and there isn’t really that brand involvement so it feels a little less targeted. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Get creative and don ’ t be afraid to pay.

Pitching 120

Pitching How To Instagram YouTube 120

5W PR

NOVEMBER 9, 2017

Influencer marketing is a very popular form of getting product in front of consumers, and is quickly becoming an increasingly crowded and competitive space where brands can shine. It’s been fragmented as the average consumer has become increasingly unique. MM impressions and 19K+ engagements on social. Is it a boost in followers?

Marketing 95

Marketing SEO Creativity YouTube 95

Sword and the Script

JANUARY 25, 2020

It takes rationality but little creativity to design an argument using conventional rhetoric.”. Like a magician, each story he tells triggers one of three hormonal responses in your mind: dopamine (focus, motivation and memory), oxytocin (trust, generosity and bonding) or endorphins (creativity). Persuading with a story is hard [work].

Storytelling 120

Storytelling Examples B2B Chemicals 120

Konnect Agency

APRIL 23, 2021

Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. Gyms will need to find new and creative ways to build a community with their members. We got this! – Lauren Newhouse.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. Gyms will need to find new and creative ways to build a community with their members. We got this! – Lauren Newhouse.

Retail 52

Retail Consumer Exercises Creativity 52

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. YouTube and Facebook both offer 360-degree functionality for viewers. Image credit: PEG.

Video 78

Video Trends Strategy Marketing 78

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. Traditional TV or movie stars may pale in Q scores next to the latest YouTube personality with millions of followers.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. The lesson is obvious—marketers need to be vigilant with agencies and influencers.” – Seth Arenstein, Editor, PR News. Socialbrite.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. So what precisely is the understanding between advertisers and their consumers as to honesty? Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

SEPTEMBER 26, 2022

I found myself presenting segments along with other very seasoned broadcast pros, including leading Indian news anchor Sid Patankar, top Latin American auto journalist Carlos Sandoval and George Notaras, whose MotomanTV is one of the leading YouTube auto channels. What story or stories are you most proud of?

Meeting 75

Meeting Automotive Media Journalism 75

MaccaPR

JULY 30, 2014

How do we love pest control company Orkin’s "Bug Wisdom" marketing campaign from agency The Richards Group? 1 - The Agency Transformed Orkin’s Prey Into Admirable Foes. Face it, the reason consumers hire Orkin is to kill bugs – smash them, stomp them, poison them, squish them, ravage them.

Video 70

Video Groups Agency YouTube 70

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. It's very time-consuming, and can be emotionally draining. We'd love to hear from you.

Education 107

Education Course Nonprofit Resources 107

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Mindful Marketing

JANUARY 26, 2019

’ Was our pet smarter than one of the world’s leading consumer products companies? A second time through the ad, I noticed more of the agency’s specific creative decisions. That night I opened his email and clicked the YouTube link, which took me to an ad posted by Egard Watch Company.

Video 67

Video Course YouTube Company 67

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. DEI becomes mission-critical. There are no more excuses.

Trends 407

Trends Communications Employee Corporate 407

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Part 1 of a 2-part Special Blog Post.

YouTube 54

YouTube Video Web SEO 54

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. mobile.com/mobilize) which encompasses multiple initiatives designed to help consumers make more eco-friendly choices in their daily lives and empower them to affect change in their communities through a unique multi-series viral video campaign. 2) Buzzword Bingo.

Pitching 40

Pitching Viral Mobile Video 40

Prohibition

AUGUST 12, 2022

Earlier this year, plant-based diet brand, Oatley, launched its biggest ever UK marketing push via a five-part YouTube series which sought to actively promote a healthy plant-based lifestyle. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! KFC’s Wedding Day Campaign.

Consumer 116

Consumer B2C Creativity Social Media 116