Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. PR people may also develop guidelines for interacting with the media or even social media.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Maxim Behar

NOVEMBER 22, 2023

There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. The Bulgarian Association of PR Agencies BAPRA is the first in the world to adopt the Warsaw rules as its own. Host: Will this take the creativity and fun out of art? Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Wildfire

NOVEMBER 29, 2018

And as Ritson has argued before, a brief to an agency is not something you can do at the last minute — and it starts way before you actually put pen to paper. He actually believes that the state of briefing communications agencies is so bad in his experience that he recommends marketers go on a course to learn how do it properly.

Agency 56

Agency How To Course Creativity 56

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

Communications 72

Communications Guidelines Technology Tools 72

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Guidelines plus creative freedom. Time and again, we’ve found that campaigns which rely more on the influencer’s creative ability — and less on stating specific brand-speak — perform better.

Brand 126

Brand Branding Guidelines Creativity 126

5W PR

SEPTEMBER 27, 2023

However, as a general guideline, there is a way when companies should consider starting their holiday marketing preparations. Begin crafting the holiday messaging, designing creatives, and determining which channels the company will utilize.

Marketing 78

Marketing Guidelines Consumer Mobile 78

5W PR

SEPTEMBER 27, 2023

Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. The post How to Leverage Influencer Partnerships for Skincare Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding How To Analytics 78

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. At Konnect Agency, our team of influencer marketing experts works alongside brands to develop meaningful partnerships that drive ROI during this holiday sale season. Providing Clear Creative Guidelines. Final Thoughts.

Creativity 59

Creativity Analytics Guidelines Agency 59

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. If you work for a brand or agency, you too must disclose when sharing any posts relating to your employer’s products or clients.

Social Media 92

Social Media Guidelines Media Handbook 92

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 142

Analysis Tools Software SMB 142

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. He saw the fun of it and the opportunity to do something fresh and different, so we broke the mold in a careful way, because Citrix has very particular brand guidelines and positioning. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Konnect Agency

APRIL 20, 2023

Leaning into Deinfluencing with an Influencer Marketing Agency So, how can brands and marketers lean into the trend of deinfluencing? Foster transparency: Ensure that influencer partnerships are transparent and disclosed according to relevant regulations and guidelines. Looking to build an impactful influencer marketing strategy ?

Trends 52

Trends Marketing Ethics Consumer 52

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. To sweeten its program, Google also pledged $250 million in ad credits to the World Health Organization (WHO) and other public health agencies (this, after saying it would provide a paltry $25 million earlier.) It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Listen to what they have to say and follow the guidelines they set out. Keep it simple, keep it clear and compelling, and follow their guidelines.

Guidelines 88

Guidelines Creativity Report Writing 88

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

5W PR

NOVEMBER 17, 2017

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales. Having an agency partner who can effectively build out a campaign is key.

Marketing 74

Marketing Guidelines Agency Creativity 74

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. What is the biggest difference between marketing for a government agency and marketing for a brand?

Government 35

Government Agency Consumer Agriculture 35

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. Worse yet: Most aren’t even remotely familiar with social specs, best practices and guidelines to provide informed guidance to the creative team. Tell me if the following scenario sounds eerily familiar. Learn–and teach others–how to shoot on an iPhone.

Video 113

Video Guidelines Advertising Advertising 113

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. At that point, you’ve got to get the creative juices going and come up with another campaign. We owe it to them.

Ethics 105

Ethics Data Training Agency 105

Konnect Agency

FEBRUARY 24, 2020

YouTube is a space to express creative freedom and extend your brand story. Brands must be careful when giving guidelines to influencers on what to say to avoid overly branded content. Konnect Agency is here to help you navigate the wild world of YouTube — and all social media channels appropriate for your brand! Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

Konnect Agency

OCTOBER 22, 2020

For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success. If so, continue to count on that as a driver and brainstorm creative avenues for your brand to fit into those conversations. Creativity is a Must. Virtual Events.

Creativity 52

Creativity Guidelines Agency Retail 52

The Hoffman Agency

AUGUST 27, 2020

My time as an intern at The Hoffman Agency has been a fantastic experience! This project stood out to me, because the client gave me and the team full creative control, and the folks were really fun to work with. One of the things that The Hoffman Agency has taught me is consistency along brand lines.

Internal 68

Internal International Guidelines Agency 68

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. One agency sued an influencer recently for failing to live up to his/her end of the contract. We’ve seen scores of articles about best practices, tips and case studies.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Prohibition

AUGUST 2, 2023

Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. By working with influencers, drink brands can tap into this creativity and create unique and memorable campaigns that resonate with consumers. This may include product samples, brand guidelines, and key messaging points.

Brand 62

Brand Branding Reputation Consumer 62

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Guidelines Study Creativity 94

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. The way that we have seen the greatest success in letting this happen is to have multiple touch points with the influencer and providing high level guidelines out of the gate. Step 2 – Create a detailed brand guide.

How To 99

How To Guidelines Creativity Examples 99

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

Barokas

JUNE 7, 2019

In the case of celebrity endorsements, the brand or marketing agency develops an idea and script for promoting the product. Brands may offer a few guidelines, but the influencer is in charge of the voice and tone of the sponsored content.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Konnect Agency

JUNE 8, 2023

With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising. The post Instagram Ranking Explained appeared first on Konnect Agency.

Instagram 52

Instagram Guidelines Social Media Video 52