Konnect Agency

APRIL 20, 2023

Brands and marketers should be paying attention to deinfluencing because it represents a shift in consumer preferences. Today’s consumers are becoming more discerning— they want to see real experiences, genuine recommendations, and transparent disclosures. Why should we pay attention to the deinfluencing trend? Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Guidelines plus creative freedom. Time and again, we’ve found that campaigns which rely more on the influencer’s creative ability — and less on stating specific brand-speak — perform better.

Brand 127

Brand Branding Guidelines Creativity 127

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

5W PR

SEPTEMBER 27, 2023

This helps them build brand awareness, credibility, and loyalty among consumers. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. By teaming up with influencers, skincare brands can leverage their expertise, authenticity, and wide reach.

Brand 78

Brand Branding How To Analytics 78

Prohibition

AUGUST 2, 2023

These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. This is particularly valuable when it comes to food PR and drink PR , as consumers are constantly seeking recommendations and reviews from trusted sources.

Brand 62

Brand Branding Reputation Consumer 62

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. With the saturation of online advertising during the holiday season, reaching your consumer often and in the right places will help ensure your brand is breaking through the noise. Providing Clear Creative Guidelines.

Creativity 59

Creativity Analytics Guidelines Agency 59

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. This is an ongoing and time-consuming job. One agency sued an influencer recently for failing to live up to his/her end of the contract.

Marketing 98

Marketing Case Study Guidelines Instagram 98

Barokas

JUNE 7, 2019

Consumers are savvy and audiences are simply not responding to the same old methods of outreach. In the case of celebrity endorsements, the brand or marketing agency develops an idea and script for promoting the product. Brands may offer a few guidelines, but the influencer is in charge of the voice and tone of the sponsored content.

Marketing 94

Marketing Guidelines Consumer YouTube 94

Konnect Agency

FEBRUARY 24, 2020

YouTube is a space to express creative freedom and extend your brand story. Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Konnect Agency

OCTOBER 22, 2020

For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success. If so, continue to count on that as a driver and brainstorm creative avenues for your brand to fit into those conversations. Creativity is a Must. Virtual Events.

Creativity 52

Creativity Guidelines Agency Retail 52

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because it comes across misleading to consumers and essentially isn’t authentic. Ads that don’t abide by the new regulations may be taken down.

Instagram 62

Instagram Marketing Social Media Comparison 62

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

Konnect Agency

JUNE 8, 2023

With 12+ years of marketing experience Christina has spent the last 8 years at Konnect Agency leading digital strategy with a focus on influencer marketing, social media, creative, and digital advertising. The post Instagram Ranking Explained appeared first on Konnect Agency.

Instagram 52

Instagram Guidelines Social Media Video 52

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. Consumer insights. The way that we have seen the greatest success in letting this happen is to have multiple touch points with the influencer and providing high level guidelines out of the gate. Sustainability efforts.

How To 99

How To Guidelines Creativity Examples 99

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? It’s a weird one.

Ethics 83

Ethics Radio Sports Facebook 83

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. For example, your product may help increase immunity, but that isn’t going to stop consumers from potentially getting COVID-19.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Prohibition

JULY 28, 2021

Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content. Animation is a really clever and creative feature that can take your corporate video content to the next level. With that mind, keep your content creative yet easy to understand.

Video 62

Video Corporate Product Launch Film 62

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. When doing so it’s critical that marketers keep a close eye on disclosure and comply with FTC guidelines. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Lauren Bigelow.

How To 60

How To Film Pitching Guidelines 60

Prohibition

MARCH 2, 2020

Following these guidelines doesn’t mean you need a really structured plan that can’t be subject to change, of course you may not always have content you wish to share. Their impeccable Instagram feed is creative, engaging and flows beautifully meaning it’s really appealing to potential followers. Friday: 11am-1pm and 2pm-4pm.

Instagram 62

Instagram Social Media B2C Course 62

Sword and the Script

MARCH 11, 2017

When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. So, the FTC stepped in with regulations to protect consumers. Is your PR agency bring creative ideas to the table? 3) Native advertising risking non-compliance. Brands like Warner Bros.

Tools 68

Tools Marketing Advertising Advertising 68

Shift Communications

AUGUST 16, 2016

You may not think your tech startup is very similar to an established consumer restaurant, for example, and looking at operational procedures, you’re probably right. Social media crisis guidelines should be included as well. Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

NOVEMBER 26, 2016

Content marketing relies on digitally savvy workflows and creative techniques to reach consumers with engaging content that audiences want to consume and share.”. Making certain numerous voices are heard, but that overarching rules and guidelines are enforced. Does your PR agency make your job easier or harder?

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube?

Film 48

Film Marketing YouTube Advertising 48

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 194

Writing Communications Marketing B2B 194

Beyond PR

OCTOBER 18, 2016

For consumer-facing companies this is easy: Offer free product. A technology company’s followers would love the new iWatch and a staffing agency knows their ‘soon to be interviewing’ audience could use a gift card for formal wear. You may have to be creative, but if you can’t decide, use a Twitter poll.

Twitter 40

Twitter How To Social Media Guidelines 40

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative. Just make sure influencers do follow FTC guidelines.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

SEPTEMBER 8, 2023

Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before. Case studies, like the Stanley Cup campaign, highlight how creative and integrated influencer marketing strategies can deliver impressive results. jacqisdiary finally got one ??

Marketing 62

Marketing B2C Advertising Advertising 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. Creativity is the only rule. Why TikTok? . But Can It Work for B2B?

B2B 310

B2B Video Creativity Social Media 310

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Why clients hire agencies, consultants and freelancers: an extra pair of hands. The cost of B2B marketing content.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170