Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. However, this definition only provides a partial glimpse into the intricate levels of disability. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Communications Conversations

NOVEMBER 3, 2014

On the other hand, when I looked at my Facebook and Instagram feeds last Friday, they were FULL of creative, interesting and downright funny Halloween get-ups and wishes. Why can’t brands pull off that same level of human-ness and creativity during the holidays? Stock photography AND a product sell job? Short answer: They can.

Instagram 90

Instagram Brand Branding Creativity 90

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used.

Social Media 118

Social Media Fashion Media Travel 118

Communications Conversations

OCTOBER 10, 2018

Take a peek at this salary survey from The Creative Group. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. You notice social media specialist and social media manager listed–but not social jobs above that. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). I know both brands promoted it across social media–and it definitely received some media attention as well.

Content Marketing 60

Content Marketing Marketing Case Study Creativity 60

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. There’s no one-size-fits-all definition of success, so set goals backed by data.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

To work successfully for your company’s needs, a PR agency needs to know up front all about your PR needs, your expectations and definition of success, and, importantly, budget. As with hiring employees, an agency can look good on paper or in presentations, but have some fatal flaws that go unseen until deeper in the relationship.

Energy 136

Energy Agency B2B Leadership 136

Ethical Voices

JUNE 6, 2022

Marlene Neill: One of the interesting things that came out of our study is that difference between the top leader and the employees lower in the organization, when it came to evaluating the ethical leadership of the top communication leader in the organization. There are of course issues around confidentiality when it comes to that.

Ethics 52

Ethics Leadership Training Study 52

Solo PR Pro

DECEMBER 14, 2021

It was during that experience that he truly found his love for PR, enjoying the way it combined his passion for meeting new people and interviewing clients with the creative freedom he’d been yearning for while working as a journalist. But when you've got a wedding to pay for you do what you have to do.”. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. Screw definitions and silos. Employees are a source of intriguing content. Early on in the pandemic, Georgia Pacific’s social media manager realized that her employees were a source of great content. Owned media is your friend.

Communications 40

Communications Measurement Employee Course 40

OnePitch

OCTOBER 4, 2022

So do you open all pitches, Toby? [00:05:53] TB: No, I definitely don’t. I definitely put embargo or exclusive in front of it. I will tell you, one of the things that’s interesting about how our inboxes work these days is I’ve had, even in my short time here, employees who have come and gone.

Pitching 81

Pitching Education YouTube Report 81

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

PR in High Definition

JANUARY 26, 2021

Those reputations are built on views from others – customers, partners, the media, employees or candidates, stakeholders, even Alexa and Google Nest. Our industry is known for creativity but now, we need to get creative with our resources. As a result, our job roles are even broader than before and cut across all these elements.

Reputation 90

Reputation Creativity Employee Resources 90

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands.

Crisis 62

Crisis Viral Government Crisis Communications 62

Contently - Strategy

MAY 4, 2023

By definition, an SME has expertise in the form of knowledge, experience, or a set of skills. Strategies for Working With the Cover Performer Can you leverage them in contexts that require a tone of reliability, trustworthiness, or extensive knowledge, such as product content, onboarding new employees, and investor relations?

Strategy 88

Strategy Employee Writing Industry 88

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. I learned a ton—there was no money, so I learned to be creative,” Jen explains. No stranger to change, Jen grew up moving a lot. Sharing her knowledge.

Meeting 83

Meeting Radio Travel Television 83

Maxim Behar

JANUARY 17, 2024

At least in my business a young person rarely changes their profession, communications is a creative and dynamic job and once you get into it is often for lifetime. - There are professions that, by definition, should be continued by the next generation - lawyers, doctors, and many others. It's very personal and very individual.

Survey 64

Survey Study Course Financial 64

Waxing UnLyrical

SEPTEMBER 5, 2019

It’s most definitely a No.1 According to Gallup, less than 30% of employees believe in the values of the company they work for. Lacking that vascular-value connection, employees become disengaged and before long, “staffing gangrene” is bound to kick in. Obviously, the heart is an important organ (#truth).

Internal 60

Internal International Strategy Communications 60

Communications Conversations

FEBRUARY 10, 2020

You want to scale something that is based on creativity and cutting through an increasing impossible social media content landscape? Sure, you could definitely lock-in long-term contracts with influencers using an agency. Someone they can invite to employee events. Which, when you say it out loud, kinda seems ridiculous.

Agency 102

Agency Brand Branding Resources 102

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Talk to Us !

Survey 103

Survey Marketing B2B Content Marketing 103

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Driving Employee Engagement. link] Most organisations have employees. Driving Employee Engagement. Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR in High Definition

OCTOBER 23, 2019

Furthermore, there’s the problem of definition. Employees will leave. Time to Get Creative. Admitting defeat is creativity failure. Sometimes creative suggestions might seem crazy, but then it’s important to remember that sometimes crazy can work. of all climate change. Potentially no-one. But this can be hard.

Airlines 48

Airlines Local Wikipedia Travel 48

PR in High Definition

NOVEMBER 30, 2023

A quiet environment where you become lost in your own thoughts is important to let creative thinking flow. Here’s wishing all our clients, employees and colleagues in the comms industry a good reprieve from the year that was and happy planning for the New Year!

Exercises 71

Exercises Employee Energy Communications 71

Solo PR Pro

JANUARY 21, 2020

This is the work where we show our worth, from strategic thinking to creative development. How do you keep those creative juices flowing? Mitchell Cohen, Dealer Principal of Workspace Group (WSG) in Toronto has some definitive ideas on the need for a proper chair. Heads Down Thinking. Consider a sit-to-stand desk.

Skype 78

Skype Radio Creativity Groups 78

Shift Communications

MARCH 22, 2018

No one told me though that the definition of hard work turns upside down once you start having babies. Maybe we ought to replace working hard with being reliable, savvy, creative, resourceful, engaging and so on. For many organizations, there is a direct correlation between employee retention and client retention.

Employee 92

Employee Corporate Agency Resources 92

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations? Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 98

Interviews Publicity Technology Social Media 98

The Hoffman Agency

MARCH 21, 2018

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Shift Communications

AUGUST 16, 2016

A true definition of your company. A true definition of your brand. You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. Ask yourself: What is my elevator pitch?

Company 60

Company Guidelines Crisis Measurement 60

Victorious PR

OCTOBER 18, 2022

It’s not just about the hype,” said seasoned crypto investor and Victorious PR employee Gaspar Bonin. The definitive reason how PR firms can establish their crypto clients as a thought leader is in providing content that is both readily-available across search engines and front-and-center among their client’s social media channels.

Real Estate 52

Real Estate Community Social Media Leadership 52

Prohibition

JULY 9, 2018

Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Creative thinker and problem solver. Organise and coordinate PR activities.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Not only do existing employees probably already know who to turn to for help, in terms of content.

Agency 133

Agency Resources Employee Internal 133

Doctor Spin

FEBRUARY 14, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees. And these groups are rarely convinced by marketing assets.

Publicity 52

Publicity Marketing eBook Public Affairs 52