The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. It can also help you create customized services to meet their needs and challenges.

Google 75

Google Publicity Customer Service Web 75

5W PR

MAY 3, 2021

That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. If anything increased significantly during the pandemic, it was consumer interest in brand trust. What Else Increased? What’s its demographic makeup?

Brand 88

Brand Branding Customer Service Consumer 88

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Uber’s rating system goes a long way toward ensuring a good experience for customers, but it has drawbacks.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

5W PR

MAY 10, 2023

Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Companies must address concerns and exceed expectations to establish trust and build better customer relationships. The post Can Baby Brands Build Loyal Customers?

Brand 88

Brand Branding Customer Service Guidelines 88

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. ESG and your agency. More companies are doubling down on environmental, social and governance (ESG) efforts. Agencies must start at the internship level.

Trends 124

Trends Pitching Twitter Nonprofit 124

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support.

Social Media 88

Social Media How To Media Guidelines 88

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it. Make your customers happy.

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help?

Communications 253

Communications Data Local Survey 253

Mark My Words

MARCH 22, 2022

We have seen protests from unions on the docks, captains refusing to leave their ships or let new crews (of underpaid foreign agency workers) onboard against a backdrop of unified condemnation from media, social media and across the political spectrum. But will this abhorrent treatment of workers impact P&O Ferries’ brand and profit?

Government 60

Government Customer Service Financial Consumer 60

5W PR

OCTOBER 20, 2020

Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit.

Brand 88

Brand Branding Survey Study 88

5W PR

SEPTEMBER 25, 2020

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. While the close friends and family of the people working at the company are spreading the news about the product through word of mouth, it’s not enough to help the business scale.

Marketing 68

Marketing Infographics Customer Service Financial 68

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Driving awareness and engagement with customers. Serving as a customer service channel. many of us will start the planning process for 2022.

Strategy 106

Strategy B2C B2B Resources 106

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. By: Kaia, Social Media Manager. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

NOVEMBER 23, 2020

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. FirForCommerce was quick to add that doing well in one or more of these categories was no guarantee of success and said it felt those companies were on the right track for success. Here are some takeaways from the study.

Retail 88

Retail Mobile Study Web 88

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Every new channel reduces the friction needed for consumers to get what they want. For companies without an effective data science practice, crisis communications will be an ongoing trial.

Publicity 166

Publicity Data Analytics Advertising 166

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. This way when you’re reaching out to business, lifestyle or consumer media, the message is always easy to find and a quick “pull and drop” from the pitch to the published story. Next, there’s ‘brand profile’ outreach.

Brand 59

Brand Branding How To Consumer 59

5W PR

JUNE 15, 2020

The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. From there, it’s important that the company understands their short-term customer relationship cannot be business as usual.

Crisis 113

Crisis Digital PR Retail Reputation 113

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Transparency. Brand humanization. Personalization. Thumbnail unification.

Social Media 156

Social Media Trends Media Instagram 156

Cision

MAY 10, 2016

Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. Transmedia storytelling helps companies build brand charisma across relevant digital and social platforms. Or, WeChat, which lets customers make and send payments. But what is the right way? Why is it important?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. Find more from Jefferey on LinkedIn.

Storytelling 84

Storytelling Brand Branding Customer Service 84

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

5W PR

OCTOBER 29, 2019

New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. This use of technology pairs well with instinct, as consumers want to interact with a human, not a machine. Yes, data is helpful to back up intuition or instinct.

Data 60

Data Customer Service Consumer Technology 60

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. In the digital age, marketers now more than ever are looking for ways to make their companies stand out amongst all the noise. This is customized to tailor to the receiver's needs.

Strategy 55

Strategy Marketing Customer Service Consumer 55

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate.

Storytelling 78

Storytelling Internal International Social Media 78

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.”

Examples 62

Examples Product Launch Data Report 62

5W PR

SEPTEMBER 21, 2020

Some team members to consider include content creators, designers and copywriters, community and social media managers, sales and customer service representatives, as well as senior management. Similarly, the process should allow a company to adhere to a specific schedule. Defining each member’s role is the next step.

Social Media 88

Social Media Media Case Study Construction 88