Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. The digital pants community is a huge opportunity.

Pitching 79

Pitching Agency Creativity Guidelines 79

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Planning and Logistics Just Got Creative.

Agency 59

Agency Creativity Examples Conference 59

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 19, 2024

From discussions on investor trends to the importance of community engagement, this year’s conference offered a glimpse into the future of business and innovation. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? Here, we review Twitter and LinkedIn marketing strategy. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

5W PR

JANUARY 26, 2024

Influencer relationships involve ongoing engagement, effective communication, and shared values, creating a symbiotic alliance that resonates with the influencer’s audience. Access to target audiences Influencers have established communities of engaged followers that align with specific demographics or interests.

Social Media 78

Social Media Media Storytelling Creativity 78

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Planning and Logistics Just Got Creative.

Agency 52

Agency Creativity Examples Conference 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

Creativity 76

Creativity Study Survey Advertising 76

5W PR

MARCH 11, 2024

Enter influencers, with their engaged communities and credibility, they serve as a bridge between brands and their desired audience. By adopting these influencer marketing strategies, brands can unlock the immense potential of influencer marketing. Open communication, mutual respect, and an appreciation of their creativity are key.

Marketing 78

Marketing Guidelines Fashion Data 78

5W PR

JANUARY 24, 2024

Brands can show support for this parenting trend through various strategies. Building trust and authenticity Brands aligned with values like empathy, open communication, and child-led discovery can resonate with permissive parents. They can showcase products that help with joint activities, creative expression, and open dialogue.

Trends 78

Trends Brand Branding Policies 78

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Is that kind of message in line with the community you have and are trying to build? They did it strategically.

Strategy 78

Strategy Brand Branding How To 78

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing.

Creativity 64

Creativity Marketing Analytics Measurement 64

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Burrelles Fresh Ideas

APRIL 9, 2024

That’s the magic of integrating PR strategies into social media marketing. The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling.

Social Media 92

Social Media Marketing Media Storytelling 92

Stephen Waddington

OCTOBER 4, 2022

A new research paper spotlights flaws in the how agencies win business. Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity.

Pitching 117

Pitching Publicity System Energy 117

5W PR

JANUARY 29, 2024

It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. PR professionals must become adept at changing strategies by the minute, understanding the delicate balance between promoting advancements and maintaining confidentiality.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

FEBRUARY 22, 2024

From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Social media influencers shape online trends and build dedicated communities.

Media 78

Media YouTube Transportation eBook 78

PRSay

NOVEMBER 8, 2023

With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities.

Creativity 77

Creativity Writing Agency Internal 77

Prohibition

MAY 10, 2023

Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. This increased engagement can help you build a stronger online community and can ultimately lead to more conversions and sales. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. It’s essential to be community-minded. The B2B landscape is changing, especially for technology brands.

B2B 276

B2B Social Media Brand Branding 276

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Regardless, knowing what you want to measure beforehand will help guide your strategy.

Community 60

Community Tools Measurement Crisis 60

Mark My Words

OCTOBER 25, 2021

The inevitable happened and the work, created by Uncommon Creative Studio, was banned. But given the current climate, its marketers and ad agency, Adam & Eve/DDB, will have been aware they would raise some eyebrows. So in this age of outrage, can deliberately provoking ad complaints work as a marketing strategy?

Strategy 60

Strategy Marketing Insurance Insurance 60

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

5W PR

SEPTEMBER 8, 2023

These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement. These posts are an excellent way for brands to communicate key messages, share updates, and spark conversations within the TikTok community.

Product Launch 78

Product Launch Marketing Video Education 78

Prohibition

AUGUST 2, 2023

This is all part of a wider strategy to change Twitter into a ‘super app’, to position the app as a ‘global town square’, a true online community hub. For agencies, TikTok has introduced their ‘Agency Business Center Hub’ – a platform hosting case studies, guides and tools for creating TikTok content that succeeds.

Instagram 62

Instagram Twitter Social Media B2C 62

Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Helps build a community around common topics or interests . Social media marketing and PR have recently become inseparable. There is no cost to use it.

Social Media 344

Social Media Media B2B Leadership 344

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Brandon Lee, Sequence Strategies. How do you know if you're ready?

Agency 108

Agency Travel Groups Community 108

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter .

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

FEBRUARY 24, 2023

All it takes is a little creativity and the right strategies. This strategy will also increase the visibility of the brand on the right platforms. This strategy can be a great way to gain exposure. They can also build up more credibility within the fashion community.

Fashion 88

Fashion Storytelling Social Media Instagram 88