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Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. For a more mature technology business, they can help build a competitive advantage.

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

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Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

Most are used for internal and external communications, and they work well. If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. Our founder Dorothy confesses that she has twice sent a note meant only for the agency account team to a client by mistake in response to a client email.

Are You The Next Intern for Crenshaw Communications?

ImPRessions - Crenshaw Communications

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association.

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Marketing and corporate communications will overlap.

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Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. agency

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. Starting salaries at PR agencies can be low when compared to the corporate side.

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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Can Your Company Afford a PR Agency?

Bianchi Biz Blog

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. The post Can Your Company Afford a PR Agency?

Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. A marketing technology stack is a term derived from IT, information technology. So, where does public relations fit in? Public relations isn’t a technology.

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. Three question areas in particular – about goals, issues and technology – stood out to me. 1) A Difference in Communications Goals.

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How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected. If you aren’t confident that a fair playing field has been created for all competing agencies, you probably don’t want to pitch.

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CBD Technology and Products Changing the Industry

5W PR

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

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How Digital Marketing Technology has Affected PR

Shift Communications

If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Publicly available data, such as Google Barometer can give you some initial insights as well. Second, lean on your digital marketing technology team.

Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months.

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How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. Agency experience is useful no matter where a PR career goes. But agency life is not without stress. Learn the business of agencies.

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Crenshaw Communications Wins 2020 PRSA-NY Big Apple

ImPRessions - Crenshaw Communications

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Bizzabo is a fantastic partner, and we’re honored to be recognized for such a worthwhile program,” commented Dorothy Crenshaw, founder and CEO of Crenshaw Communications. “It’s About Crenshaw Communications.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

Why brands are considering niche agencies over one-stop shops

PR Daily

Brands are increasingly empowered to go beyond local options when hiring public relations representation. In many cases, they can find consultants and agencies from anywhere in the country to accommodate their specific needs. Instead, brands have a plethora of agencies to choose from.

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How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties.

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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. Stéphane Billiet, PRCA Ethics Council Member and CEO, WE Agency 2. Can we maintain public advocacy of our position?

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Why can’t employee communications be exciting?

PR Daily

We were keeping an eye on things and then it quickly escalated, becoming top-of-mind every day, and it continues to be,” recalls Cetera, who is vice president of communications for PepsiCo’s Frito-Lay and Quaker units, PepsiCo Foods North America.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Each offers its own nuances, with “public affairs” implying government relations or legislative goals and “corporate communications” referring to all internal and external communications activities as a management function.

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

One-third of marketing work shifted from agencies to in-house personnel this year, reveals the 2020 Gartner Marketing Data and Analytics Survey. Some of the most common functions CMOs moved in-house include social marketing (53%), audio-visual production (44%) and public relations (39%).

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming.

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms. Functionally, however, most agencies operate in roughly the same manner. Vice President, Marketing Technology. Agency Life Public Relations

7 Ways To Help Your Tech PR Agency Succeed

ImPRessions - Crenshaw Communications

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Life at a growing technology company — especially a startup — can be a whirlwind, round-the-clock kind of existence.

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10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. Communication is key – In any good relationship, communication is key.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. Allow the agency creative freedom. And, share externally on all social media platforms and other communications channels.

Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?

What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. I joined the business-to-business (B2B) tech team at SHIFT Communications without knowing much about tech, not to mention the lingo and terminology. Clients have a (very) wide range of technologies. It still blows my mind that there are so many technologies that our clients develop.

Should the Public Relations Report to the CEO or CMO?

Sword and the Script

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels.

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6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

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Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem.

Storytelling, Public Relations and Technology – Showing our Families the Ropes

The Hoffman Agency

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. A Marketing tool to establish awareness, communication messaging and establish brand/reputation.” – Chris Kruell, father of Senior Account Executive Caitlin Kruell.

Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider. If you’ve never worked at a PR agency, the biggest benefit to making the move is that you’ll be surrounded by peers.

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