ImPRessions - Crenshaw Communications

JULY 1, 2021

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency.

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ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. There’s no one to manage the agency. Your goals are fuzzy. Or changing.

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Agency Communications Crisis Management Internal 340

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. in Public Relations or a related field. PR/Marketing Intern.

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Internal International Communications B2B 329

Solo PR Pro

OCTOBER 31, 2023

Today, with more companies adopting remote work there are fewer barriers than in the past for solos that desire to grow a bigger agency without going the traditional brick and mortar route. Seek professionals who not only bring skills but also align with your agency's values and vision. Quality should always be a top priority.

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Agency Publicity Social Media Training 69

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

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Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. There’s a simple reason for this: everything is connected.

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Agency Communications Crisis Communications Media Relations 62

Ronn Torossian

AUGUST 14, 2023

To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times. Transparent and timely communication During a crisis, transparency and timeliness are paramount.

Crisis Communications 195

Crisis Communications Crisis Communications Strategy 195

Agility PR Solutions

SEPTEMBER 30, 2022

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help.

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Agency Communications Tools Crisis Communications 172

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

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Agency Social Media Media Relations Publicity 89

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

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B2B Communications Leadership Agency 156

Agility PR Solutions

OCTOBER 18, 2023

The public relations industry has changed dramatically in the past decade. Today, 60 percent of agencies say the term PR needs to be redefined, while 73 percent say that social events have significantly changed their communications agenda.

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ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. So how do you get the most out of the PR firm relationship?

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Agency Media Relations Reputation Brand 313

ImPRessions - Crenshaw Communications

MAY 25, 2021

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. A small PR agency is like a small town.

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Agency Mobile Pitching Sports 369

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. Happy Thanksgiving from all of us at Crenshaw Communications! Without them, we would not have seen such growth through the year. .

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Agency Pitching B2B Media 314

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Again, communication is key. . Some of the pressure we encounter in PR is preventable, however. Explain what is required .

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Publicity How To Media Agency 341

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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Communications Ethics Agency Training 160

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. Here are some of our scariest PR agency tales. But, what if the logical media spokesperson is the founder, and the founder can’t communicate? A priority press briefing — in an empty room.

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Agency Pitching Media Television 235

Ronn Torossian

MARCH 17, 2021

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.

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Communications Social Media Agency Publicity 286

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. Here are some of our scariest PR agency tales. But, what if the logical media spokesperson is the founder, and the founder can’t communicate? A priority press briefing — in an empty room.

Agency 235

Agency Pitching Media Television 235

Stern + Associates

AUGUST 25, 2023

Maintaining a positive public image is essential for any organization that wants to build brand awareness and reach a wider audience. Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task.

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Agency Publicity Measurement Strategy 62

Business Wire

DECEMBER 10, 2021

Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.

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Publicity Blogging Media Relations Groups 347

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. I quickly became hooked on the PR agency life. At an agency, time management takes on a new meaning.

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Agency Real Estate How To Media Relations 173

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. It’s unusual for a privately held public relations firm to be recognised by the publication. Last year industry publication PRovoke named her as one of the top innovators in Europe. What’s next?

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Agency Publicity Financial Case Study 84

Agility PR Solutions

MAY 4, 2023

Client expectations have skyrocketed for communications agencies—and for good reason. Seventy-seven percent of chief marketing officers feel pressure to demonstrate that their campaigns are delivering improved return on investment.

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Agency Communications Report Social Media 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

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Communications Report B2B Agency 156

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Any PR program that only includes media visibility is inadequate. PR strategy.

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Agency Publicity Pitching Media Training 193

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

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Communications Trends Corporate Employee 410

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. The post 6 Things PR Agencies Should Never Say appeared first on Crenshaw Communications.

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Agency Pitching Media Interviews 361

PRSay

MARCH 16, 2020

Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. This is especially important during a public health concern. Be truthful — honesty is fundamental to gaining and maintaining public trust. To date, T. Research U.S.-specific

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Crisis Communications Publicity Resources 218

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions. This is a good question to put to the agency team at the outset, for a few reasons.

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Agency Media Brand Branding 241

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

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Publicity Trends Communications Marketing 119

ImPRessions - Crenshaw Communications

MAY 12, 2021

Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. With everyone being virtual, communication is far more important than before. When the internship is entirely virtual, that’s a whole different story.

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Internal International Agency Communications 296

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications. Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. .

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Agency Interviews Television Strategy 405

HMA Public Relations

OCTOBER 25, 2023

Effective communication, both within an organization, between a client and an agency, and with the public, is necessary for amplifying a brand's key messages. Rayna Burgett discusses the power of purpose driven communications and draws insights from a recent client event in this blog post.

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Communications Brand Branding Agency 74

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” There are ways to turn bad publicity into a net gain.

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Reputation Crisis Publicity Brand 341

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. Bizzabo is a fantastic partner, and we’re honored to be recognized for such a worthwhile program,” commented Dorothy Crenshaw, founder and CEO of Crenshaw Communications. About Crenshaw Communications. Campaign for leading event success platform Bizzabo is honored.

Communications 156

Communications B2B Agency Publicity 156

ImPRessions - Crenshaw Communications

JUNE 3, 2020

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. Some recommended reading for those interested: Black Americans still are victims of hate crimes more than any other group (Public Integrity).

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Communications Construction Community Publicity 260