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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. Our agency founder, Dorothy Crenshaw, explains that the latest iteration is smarter and promises much more.

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African public relations agency recognised by The Financial Times

Stephen Waddington

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. It’s unusual for a privately held public relations firm to be recognised by the publication. Last year industry publication PRovoke named her as one of the top innovators in Europe. What’s next?

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Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

But how does a PR or ad agency avoid it? His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm.

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Condemnation in Public Relations: Crisis Communications Strategy

Ronn Torossian

That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […]. The post Condemnation in Public Relations: Crisis Communications Strategy appeared first on.

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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency.

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2022 Public Relations Predictions From PR Experts | Business Wire Blog

Business Wire

As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. What are the top trends that every PR pro should know for 2022? These valued insights offer PR pros guidance for setting their focus for the new year.

Publicity 411
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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external resource for public relations is a big commitment for any business. The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. There’s no one to manage the agency. Your goals are fuzzy. Or changing.

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