Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. I think it will support creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. We have to get busy with this stuff. It’s a force that we can’t ignore.”

Communications 73

Communications Guidelines Technology Tools 73

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 147

Analysis Tools Software SMB 147

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks.

Publicity 141

Publicity Case Study Privacy Ethics 141

Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless.

Communications 99

Communications Comparison Exercises Interviews 99

Stephen Waddington

JULY 14, 2021

Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories.

Guidelines 171

Guidelines Ethics Study Community 171

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Prohibition

AUGUST 1, 2023

In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI, digital communication, and marketing, to explore how marketers can use AI to its full potential. And in terms of the impact AI will have on creativity and copyright, is a cause for concern.

Marketing 62

Marketing Ethics Retail Tools 62

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Agency 84

Agency Enterprise Technology Analytics 84

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. Fact-checking remains an issue.

Report 119

Report Publicity Training Policies 119

Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

The Hoffman Agency

MARCH 11, 2024

For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. On the same theme of employee well-being, an inclusive system serves as a remarkable catalyst for creativity. It must be embodied daily.

Employee 28

Employee Creativity Corporate Company 28

Konnect Agency

SEPTEMBER 25, 2023

Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Collaboration often sparks creativity and leads to unique campaigns that stand out in a crowded marketplace. Open Communication: Establish transparent and open communication channels with your partner.

Brand 52

Brand Branding Reputation Product Launch 52

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

Agency 95

Agency Trends Marketing Survey 95

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

PRSay

SEPTEMBER 29, 2016

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP). One idea is to have an agency or consultant help you develop a strong RFP for bid.

Ethics 60

Ethics Government Agency Creativity 60

Maxim Behar

NOVEMBER 22, 2020

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. The PRCA’s mission is to create a more professional, ethical, and prosperous PR industry.

Ethics 52

Ethics Government Journalism Local 52

Landis PR

JANUARY 10, 2022

Landis Communications Inc. If you are a dedicated self-starter looking for a communications or public relations job, look no further. LCI is a strategic, disciplined and effective communications agency. Working with clients is an essential and rewarding experience for communications professionals. LCI) is hiring!

Healthcare 98

Healthcare Policies Nonprofit Ethics 98

Prohibition

AUGUST 1, 2023

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By knowing their audience, brands can tailor their PR campaigns to effectively communicate their message and values. The campaign garnered significant media attention, resulting in increased sales and brand recognition.

Brand 62

Brand Branding Ethics Storytelling 62

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Understanding this enables you to respond more efficiently with relevant communications. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials.

Technology 76

Technology Training Data Consumer 76

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

Groups 104

Groups Employee Strategy Ethics 104

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial. With the media, succeeding in a pay-to-play world means two things. Let me know.

Advertising 52

Advertising Advertising Ethics Conference 52

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? Connect with Liz | LinkedIn | Twitter.

Mobile 142

Mobile Meeting Course LinkedIn 142

Karen Freberg

JULY 10, 2019

I will be teaching my two traditional classes during the fall semester (Introduction to Strategic Communication and Public Relations and Crisis Communication). So, you can see here – Candice is definitely setting the bar pretty high as far as work experience and ethic. She is just starting her senior year in college.

Marketing 51

Marketing Ethics Study Case Study 51