ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

Storytelling 78

Storytelling Social Media Internal International 78

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. By Lisa Zanchi, Director, Digital Marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations? Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 104

Interviews Publicity Technology Social Media 104

Solo PR Pro

DECEMBER 14, 2021

This is probably a little unethical, but I was also side hustling for a PR agency, writing press releases and stuff like that, while I was a trade journalist,” Bob says. “I I love working with clients and the projects we were doing, but I don’t love keeping books or doing a P&L statement. I know you're not supposed to do that.

Meeting 100

Meeting Journalism Interviews Employee 100

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). How to use the Public Relations department of an advertising agency by Marvin Murphy, Vice President, N.W. Are its activities geared to those of the other departments of the agency and considered on a par in importance with them?

Advertising 76

Advertising Advertising Agency Publicity 76

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. This comes from the underlying philosophy that companies are like people. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

The Hoffman Agency

MAY 25, 2023

In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals. For example, Hoffman has many workshops related to PR tools for its employees. Do something creative. For example, The Hoffman Agency U.S. Create pre- and post-work routines.

Communications 36

Communications Exercises Creativity Technology 36

Burrelles Fresh Ideas

JANUARY 23, 2024

Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. Find out how Burrelles helps brands and agencies with media monitoring and analysis. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Technology 77

Technology Training Data Consumer 77

Victorious PR

OCTOBER 18, 2022

It’s not just about the hype,” said seasoned crypto investor and Victorious PR employee Gaspar Bonin. The creative and expressive content that the agency produces is a language in itself that builds trust in the community. If you would like to learn how you can leverage PR for crypto, book a call with us today!

Real Estate 52

Real Estate Community Social Media Leadership 52

The Resolution Blog

DECEMBER 1, 2015

The new integration between disciplines has not only accelerated productivity it has also inspired employees to follow passions and develop skills in new areas. Another potential challenge we faced was our agencies working in a different way to us. Each squad is made up of people with different skill-sets from all over the business.

Banking 120

Banking Communications Software Google 120

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

ReimaginePR

MAY 2, 2015

Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down. Productive Thinking: Productive Thinking unlocks creative and problem-solving possibilities through a repeatable framework. It was a complete waste of everyone’s time.

Brand 120

Brand Branding Meeting Training 120

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Toth, among others. What we do 5.

Government 103

Government Education Print Ethics 103

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. And what always impresses me most is how much your employees love you. This is what I can see every time when I visit your great agency in Sofia. Our industry continues to suffer from a lack of visible leadership. See you soon! .

Energy 52

Energy Groups Internal International 52

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Could there be a future standard for article strength? What do you guys think? Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

PR in High Definition

SEPTEMBER 26, 2018

Being agency side, I can identify with Elastigirl. Recruit your social media army, learn about amplification, employee advocacy and social selling. There are many tools to help but Everyone Social is one of my favourites for employee advocacy, Social HP (horsepower) is another. RELEASE your creative energy. LUNGE forward.

Energy 48

Energy Course Creativity Web 48

Communications Conversations

NOVEMBER 14, 2018

At times, meeting the bigger agency folks who work with clients can be a little stand-off-ish–with competitiveness and all. I work with fair, kind and reasonable people who give me room to be creative and contribute to the business. Q: Many of those companies have been larger agencies in town. A: The people.

Energy 60

Energy Agency Insurance Insurance 60

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. We were advising them on how to present themselves to the media, to their employees, and to the public.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. The story generated millions of positive news impressions for the brand and this truly special employee.”. Take a look….

Print 60

Print Media Travel Wireless 60

Maxim Behar

APRIL 14, 2024

What motivates you to share your experience and knowledge in the form of books? And so began an endless love for sharing what I have experienced or what excites me in books. Where do you draw inspiration from and how do you select the people and topics to include in your books? This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

FEBRUARY 23, 2022

What corporate values do you educate your employees in? Has COVID changed your criteria for evaluating the performance of current and future employees? This is quite a drastic difference with everything seen before and I describe it in detail in my latest book The Morning After.

Interviews 52

Interviews Financial Corporate Journalism 52

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Did they set this up? What was the original intention of the interview? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Did they set this up? What was the original intention of the interview? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Did they set this up? What was the original intention of the interview? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

Waxing UnLyrical

AUGUST 17, 2012

. … and did so by including all their email addresses (including mine) in the “cc” field as opposed to the “bcc” field … … and never mind that half the outlets she included didn’t have anything to do with the garment and accessories industry (apparently the PR agency’s beat).

Internal 75

Internal International Pitching Corporate 75

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Sparks creativity. Unleash your creative mind.

Marketing 56

Marketing Creativity Technology Internal 56

Solo PR Pro

MAY 17, 2016

Some independents love working solo, while others have ambitions to grow into a bigger agency. Working with strategic partners is a good way to grow without taking on employees. You can team up with solos to go after bigger books of business or expand the services you offer. Have you found creative ways to grow your business?

Industry 40

Industry Advertising Advertising Employee 40

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Hire only the best employees – Okay, I know this is an obvious statement, but let me explain.

Training 40

Training Employee Customer Service Crisis 40

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Plus that organisational PR relies on the leadership (and employees) and their actions. He has a knack of making me laugh out loud, which I don’t normally do with humorous books. What is your idea of PR nirvana? When people “get it” about PR.

Real Estate 71

Real Estate Local Government Internal 71

Waxing UnLyrical

JANUARY 3, 2011

Second, you will burn out sooner rather than later (burnout almost always happens in agencies, that’s why people leave) and you may even start being resentful of the work/hours you’re putting in. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Which will be rather sad.

Facebook 63

Facebook Twitter Measurement Blogging 63

Cision

APRIL 14, 2016

Max Borges built the Max Borges Agency from the ground up with no college education or previous PR experience, relying instead on his keen eye for industry demand, knack for organization building and passionate drive. The Max Borges Agency has been named one of the Fastest Growing Private Companies by Inc. seven years in a row.

Agency 120

Agency Consumer Education Strategy 120

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 81

Sports Agency Industry Creativity 81