Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” And we know the best people at the top of agencies and companies are good *thinkers.” ” That starts with writing. .” I *liked* to write.

Writing 88

Writing Social Media Newspapers Media 88

Konnect Agency

AUGUST 2, 2019

You read the headline correctly: this is a blog post about blog posts. Take, for instance, our very own humble blog. If a story is taking the internet by storm and you have an opinion on the topic, insert yourself into the conversation and write about it! (If Now, good luck and get writing! Trust us on this.).

Writing 40

Writing Blogging Industry Groups 40

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Solo PR Pro

APRIL 25, 2023

One Step in Running a Successful Business Far too often, solo and small PR agencies verbally agree to terms with clients and begin work without a contract. It is vital to get it in writing to avoid misunderstandings about the scope and expected outcomes and, in severe cases, non-payment. On this blog, we have addressed contracts often.

Writing 85

Writing eBook Small Business Agency 85

5W PR

AUGUST 19, 2021

Although it may seem difficult in the beginning, PR writing has some essential elements that make it effective and that should always be included. The first step before creating any piece of PR writing is to determine the goal of that piece of content. Goals and Objectives. Measurements. Content Calendar.

Writing 88

Writing Publicity How To Measurement 88

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. Very simply, an agency brief is a document that summarises what you want your agency to do.

Writing 40

Writing Agency How To Examples 40

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. hours to write.”.

Blogging 104

Blogging Survey B2B Analysis 104

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work.

Blogging 91

Blogging Small Business Tools Journalism 91

PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. You can also share your press releases on social media or your blog. Instead, consider hiring a press release writing and distribution agency. We can help. .

Writing 88

Writing SEO Consumer Crisis 88

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. In this blog post, we will establish what it means to “speak visually” and how this skill can artfully map the design direction and help define the destination. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

AUGUST 24, 2014

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

Leadership 164

Leadership Blogging Storytelling SEO 164

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

Internal 78

Internal International Agency Banking 78

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know!

Blogging 61

Blogging Resources Internal International 61

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

NOVEMBER 11, 2014

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. You simply write around it. Part 2: The Kennedy. The Telephone.

Blogging 128

Blogging Chemicals Content Marketing Writing 128

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Sounds nothing less than crazy, right?

Agency 68

Agency Internal International Storytelling 68

Flack's Revenge

FEBRUARY 1, 2023

If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? Even when used by legitimate news outlets to write articles, errors can creep in. The Futurism blog recently outed the tech news site CNET for using AI to write erroneous articles. Hmmm… ChatGPT, writing PR content ….

Pitching 168

Pitching Writing Creativity Tools 168

The Hoffman Agency

NOVEMBER 13, 2023

If you didn’t catch the blog post, you can check it out here before diving into the below). A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters.

Local 36

Local Agency Government Travel 36

Critical Mention

OCTOBER 14, 2018

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy.

Agency 72

Agency Twitter Conference Financial 72

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients.

Report 182

Report Policies Survey Ethics 182

Polaris

JANUARY 21, 2015

My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: A PR agency approaches a wine blogger with information on a new iOS game.

Agency 100

Agency Pitching Enterprise Policies 100

Barokas

SEPTEMBER 5, 2019

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. Write down the details of each task and any questions you may have. Be flexible. Winter Calkins.

Agency 79

Agency Construction Internal International 79

Stephen Waddington

MAY 2, 2018

Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. In the book Iliyana describes the skills and workflow needed to build or modernise an agency around her inbound model. I’m a long-time fan of Iliyana’s blog. Here's what I wrote.

Blogging 61

Blogging Agency Meeting Web 61

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

MAY 25, 2016

I’m not a career agency guy. I just don’t have a ton of experience in the agency world. But, I did spend time at two agencies earlier in my career (Concept Group–a small marcom shop in St. And I can tell you this: The agency billing model is broken. Agencies make money when they win big accounts.

Agency 87

Agency System Ethics Writing 87

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.” What is SEO? “Big Can PR teams “earn” backlinks?

SEO 203

SEO Engineering Google Examples 203

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. Or at the very least, write stories about the right high profile figures.

Agency 74

Agency Industry Tools Software 74

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68