Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. That works out to one post per week, which is like clockwork. See you next year!

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Blogging Software Google Content Marketing 133

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Prohibition

JULY 13, 2021

For our July meet the team feature, get to know all about Prohibition founder and Managing Director, Chris! I was then head hunted to work in the UK’s first ever social media agency as I had a big interest in blogging and the whole social media thing blew up. How long have you been at Prohibition?

Meeting 62

Meeting Social Media Banking Radio 62

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work.

Blogging 91

Blogging Small Business Tools Journalism 91

Prohibition

JANUARY 21, 2021

For our first Meet the Team feature of 2021, get to know all about Abbey, our loveable, resident star-baker, Senior Account Executive! Get as much as you can whether it’s with an agency or in house, it’s really valuable and you can learn so many things from working with different people, different brands and in different settings.

Meeting 62

Meeting Fashion Journalism Instagram 62

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

The Hoffman Agency

FEBRUARY 9, 2021

Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Though an agency novice, I was as excited as I was nervous when I first became a Hoffmanite, and after three months here, I can attest that my experience delivered on both counts.

Agency 68

Agency Internal International Storytelling 68

Communications Conversations

NOVEMBER 11, 2022

And I was involved in the student AdFed chapter, which allowed me to meet all sorts of people inside and outside my college. And over those 13 years, I’ve probably had upwards of 1,300 coffee meet-ups. 1,300 meet-ups over 13 years = 100 per year. 100/52 weeks in a year = 2 meet-ups per week. Here’s my math.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Prohibition

SEPTEMBER 3, 2020

That’s why we’re adding a new series to our blog content – ‘Meet The Team’ Each month, we’ll introduce a different team member who will share a little bit about themselves and offer their wisdom and advice for all things PR, marketing and social media.

Meeting 62

Meeting Social Media Instagram Training 62

The Hoffman Agency

NOVEMBER 13, 2023

If you didn’t catch the blog post, you can check it out here before diving into the below). A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters.

Local 36

Local Agency Government Travel 36

Stephen Waddington

MAY 2, 2018

Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. In the book Iliyana describes the skills and workflow needed to build or modernise an agency around her inbound model. I’m a long-time fan of Iliyana’s blog. Here's what I wrote.

Blogging 61

Blogging Agency Meeting Web 61

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news.

SEO 227

SEO Agency Reputation Policies 227

5W PR

APRIL 10, 2023

5W is committed to helping businesses thrive and is happy to report its new status as a badged Meta Business Partner, an essential tool that helps the agency take clients to the next level. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

Engineering 88

Engineering Advertising Advertising Agency 88

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. Every company requires a different approach, so be sure to consider whether your skill set meets their goals when asking this question. The scope of your work will likely depend largely on the budget, so it is a reasonable and responsible question to ask during an intake meeting. Jobs Database.

Privacy 264

Privacy Meeting Strategy Social Media 264

Barokas

AUGUST 29, 2018

Finding the right PR agency for your brand can be a difficult and often taxing process. Not only are you trusting this agency to positively promote your brand, you’re also expecting to receive quantifiable results. Has the agency represented clients in your industry? Look at an agency’s client portfolio.

Agency 60

Agency Meeting Storytelling Resources 60

Stephen Waddington

AUGUST 29, 2019

I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog. I’ve also identified how by working with other professional bodies we can provide broader management training for those at that stage in their careers where they are advising boards or running their own agencies.

Meeting 96

Meeting Training Ethics Government 96

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. Prep for the startup meeting. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. The same is true for internal PR or communications teams as they begin a new campaign.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. Prep for the startup meeting. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. The same is true for internal PR or communications teams as they begin a new campaign.

How To 203

How To Case Study Meeting Pitching 203

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. click image for higher resolution) Some of the other statistics from the report that stood out: Meeting peers. Europe is more satisfied with PR agencies than the U.S.

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Report Publicity Marketing Pitching 105

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

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Agency Internal International Meeting 59

HMA Public Relations

MAY 9, 2022

With the PRGN celebrating its 30th Anniversary this week in Phoenix, our latest #MediaMonday post features some of the partner agencies that have adopted the practice for their company blogs. Meet the media in today's post! . For more than a decade, HMA has been profiling members of the media in our #MediaMonday series.

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Meeting Agency Blogging Company 72

The Hoffman Agency

MARCH 15, 2022

I specifically have enjoyed their mentorship program where I am able to meet with a higher-level co-worker biweekly and discuss their experience with work-life balance and post-grad transitions and receive career advice. I am thrilled to continue with the Agency as an account coordinator. Will I fail?” were becoming more prevalent.

Internal 36

Internal International Agency Education 36

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. During my time at Edelman, founder Dan Edelman came to the New York office for a meeting he’d called to update us on new hires in other offices. Dorothy Crenshaw , CEO and Founder . “My

Internal 310

Internal International Meeting Leadership 310

5W PR

OCTOBER 11, 2023

These networking events are fertile ground for meeting like-minded professionals and expanding a PR network. Following up After meeting someone, follow up with a personalized message or email. Video calls have made face-to-face meetings possible despite physical distances.

Publicity 103

Publicity Internal International Resources 103

5W PR

JULY 4, 2023

If a mental health professional feels unqualified to handle marketing on their own, partnering with a marketing agency that specializes in mental health marketing can be beneficial. Mental health centers can start by considering how their services can meet the needs of the target audience.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

The Hoffman Agency

JULY 14, 2020

Even though the situation is less than ideal, I am excited to be working at such a collaborative and inclusive agency, and I am hopeful that at some point during my internship I will be able to meet my coworkers in-person. I am excited to see what the rest of my internship will look like at The Hoffman Agency.

Agency 36

Agency Sports Internal International 36

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. But again, the PR people are busy in meetings and planning out quarterly and annual plans. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Solo consultant/Freelance.

Agency 133

Agency Resources Employee Internal 133

The Hoffman Agency

MARCH 30, 2021

It can be something as simple as meeting a deadline, but if I break my colleague’s trust by failing to fulfil a task, that affects their confidence in me. The post The Key in Any Relationship — Trust: The Hoffman Agency Core Values, Part 2 appeared first on "What's HAppening" Blog.

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Agency Exercises Employee Ethics 69

5W PR

APRIL 8, 2024

PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

5W PR

OCTOBER 31, 2023

Schedule meetings with them to discuss goals and ask for recommendations. Students can also attend club meetings and events to expand their network. These events offer an excellent chance to meet recruiters, learn about internship openings, and make a positive impression. Attend workshops and informational sessions.

How To 78

How To Local Interviews Resources 78

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts.

Case Study 122

Case Study Study Company B2B 122

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72