Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Agencies are valued according to how long it takes to perform a task, “but why are you paying me to do something the long way?”

Pitching 92

Pitching LinkedIn Technology Engineering 92

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Karen Freberg

FEBRUARY 26, 2023

You know you have been busy when you realize it’s been a while since you have written a blog post. since I have written a blog post. That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. But that’s sometimes what happens in life!

Conference 82

Conference Agency Resources Social Media 82

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. Let’s dig right in.

Blogging 111

Blogging SEO Web Google 111

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. However, I’ve found that writing a laundry list of items to tackle can be both overwhelming and inefficient. Williams & Associates.

Energy 64

Energy Study System Writing 64

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 94

Agency Trends Marketing Survey 94

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Your PR agency or team should have an existing database of awards from which they can compile a targeted list. Choose awards wisely. That’s not as challenging as one might assume.

Case Study 136

Case Study B2B Conference Industry 136

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. What is the Helpful Content System?

System 62

System Google Policies Guidelines 62

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. I loved it.

Film 36

Film Writing Social Media Agency 36

The Hoffman Agency

MARCH 1, 2023

Unfortunately, I deleted it at some point … Don’t worry, this blog won’t be about any alien apocalypse or me being author of the year. Writing … Now, that is something I have always loved to do in my free time or even in school. In Germany, lessons mostly consist of writing stories or later analysing existing texts. I loved it.

Film 36

Film Writing Social Media Corporate 36

5W PR

APRIL 8, 2021

Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. How to Write the Best Press Release? If you don’t want your press releases to end up in a trash folder of a reporter, you should write about major announcements such as new products or services, special events or recognitions.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e.

Company 100

Company Survey Pitching Report 100

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. The running joke in PR circles is that it often takes longer to get a press release “approved” than it does to write one.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JANUARY 5, 2021

As I write this piece, it’s currently trading at about $6.50 It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. The company gives agencies a way to manage (and pay for) clients serving as experts. 5) Articles, blog posts and content picks. billion on its second day of trading.

Pitching 150

Pitching YouTube Community Company 150

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Luckily, hundreds of online templates are available to download free, or you can create your own document. Agencies, corporate communicators and larger teams typically use these. Do you prefer a weekly, monthly or quarterly calendar? Different kinds of content.

Pitching 135

Pitching Interviews Video Report 135

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. In my experience, the larger brands commission PR agencies for one thing and one thing only.

Measurement 120

Measurement Case Study Pitching Agency 120

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. By Hannah Harding, Account Coordinator. Mama, we made it!

Internal 36

Internal International Leadership Agency 36

Shift Communications

FEBRUARY 10, 2015

A few years ago provocateur Tom Foremski wrote a blog post titled “ Die! My hope is that together we can create a better, more streamlined way of sharing agency credentials with those who would like to hire us. The reality is, marketers need to both show their value and cover their behinds with a documented review process.

Agency 60

Agency Social Media Government System 60

Communications Conversations

NOVEMBER 4, 2014

First, I want to say I typically use this blog as a way to write what I think will be interesting for you, the reader. Usually, that’s the lens with which I write. Crabby Pants above, that’s what I am, a SOLO consultant–not a “communications agency”), they’re buying ME–not an agency.

Brand 79

Brand Branding Agency Writing 79

PeakMetrics Insights

MARCH 13, 2019

Alerts include relevant sources and information to keep agency staff informed. Its easy-to-read charts make it possible for nonprofit agencies to see how a trend changes over time. The tool also includes blog posts and articles from around the world. Write or Die. Connect and Engage. PushEngage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. req.) – by BMV a digital agency in Boston. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer is no.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JUNE 27, 2017

Documented strategy. Research also demonstrates that the most successful programs have a documented plan or strategy. Typically, you’ll find this in marketing shops where the person or people writing the plan are not the same as those responsible for executing the plan. Can your agency bring big ideas – and execute them?

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

The Hoffman Agency

DECEMBER 7, 2021

Throughout my time as an intern, I got to pitch and secure opportunities for clients, create briefing documents, own sections of client calls, and the list goes on. The post An Internship Beyond Anything I Could Have Expected appeared first on "What's HAppening" Blog.

Internal 36

Internal International Course Pitching 36

ReimaginePR

OCTOBER 24, 2015

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. If you have the latitude, use this document to inspire people, including yourself. You can do the same with an awesome plan. Evaluation.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment.

Web 60

Web Internal International Storytelling 60

Cision

MAY 21, 2015

This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. Click here for a blog post that shows what slow PR entails! Want to build better relationships for your brand? Practice slow PR.

Hotels 120

Hotels Tourism Travel Pinterest 120

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

JUNE 26, 2018

You can review the results in this document. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. Social media agencies emerged to grab the opportunity. It’s an ongoing project. We’d welcome your involvement.

Ethics 69

Ethics Analysis Technology Data 69

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. You spend a lot of time planning, writing, editing and designing content. Optimize the ROI of Your Content Agency Investment. How to Level-Up Your Writing and Make it Ludicrously Spectacular.

Content Marketing 52

Content Marketing Conference Video Analytics 52

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1.

Media 120

Media Television Video Print 120

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. a) Need to Increase Earned Media?

Internal 64

Internal International Data Media 64

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40