Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Is it easy to use? Can I pull a report in seconds?

Software 199

Software Analytics Customer Service Comparison 199

Cision

JUNE 29, 2016

Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact.

Analytics 215

Analytics Measurement Big Data Data 215

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Obviously, this approach fails, and it fails in hilarious fashion (at one point, Greg responds to Kendall by saying that his main takeaway from the media coverage is that “the internet is big”).

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Cision

MAY 26, 2017

With more than ten years of experience, Meredith Lejeune is both a leader and an asset to the PR industry. What drew you to the field of PR? After talking to her and learning a little more about the profession, I knew PR was for me. What is the most important lesson you’ve learned throughout your career?

Analytics 227

Analytics Measurement Pitching Travel 227

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories).

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

SEPTEMBER 10, 2019

It’s not always easy for PR pros to reach their target audience in the highly competitive landscape of 2019. But one surefire way to stand out from your competition is with excellent video storytelling. Today’s PR professional needs to be able to capitalize on that engagement with a savvy approach to telling stories visually.

Storytelling 136

Storytelling Video Strategy Analytics 136

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. These qualitative benefits of PR are as old as the marketing funnel itself. This is a core challenge of data-driven PR.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

5W PR

DECEMBER 31, 2020

However, back in the past, people kept stating that any PR is good PR , but these days, that has changed. Clients today need analytics involved in their campaigns and goals in those campaigns that can clearly demonstrate the company’s return on investment. Why Working With a Paid PR Media Strategy is the Best ROI for 2021.

Media 88

Media Pitching Measurement Agency 88

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

As most PR people know, even the most meticulously planned programs are vulnerable to mistakes. Learn and benefit from PR missteps. Learn and benefit from PR missteps. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough.

Skype 170

Skype Interviews Crisis Communications Crisis 170

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency.

Data 148

Data Public Affairs Crisis Analytics 148

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. The market for roles is booming as we learn to live with COVID-19. The report includes contributions from panel members, formed from leaders from across the UK communications industry.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Video gets even bigger.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. 5 tech PR trends. 5 tech PR trends. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. The best PR professionals I know work quietly behind the scenes. You hear about the companies they represent and their CEOs speak at the biggest, best conferences.

Measurement 135

Measurement Analytics Data Conference 135

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Victorious PR

JULY 25, 2022

How to Use Your PR Coverage to Scale Your Startup. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. Just imagine what PR can do for your startup business. Want to see more?

Real Estate 52

Real Estate How To B2C Banking 52

Shift Communications

SEPTEMBER 2, 2016

Whether it’s a PR plan, a byline, a pitch or a social media post – you need to be able to excel at the written word. One of my best classes in school was a course that had us writing all types of pieces — from a short story, to a movie review, to a news article. I still utilize what I learned from that class.

Study 84

Study Publicity Analytics Course 84

NewsWhip

MARCH 3, 2020

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . Bryan Pedersen: We infuse data into everything we do.

Data 88

Data Agency Sports Creativity 88

PR 20/20

JANUARY 16, 2023

To do both, we get a lot of inspiration from peers and influencers alike. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. The ones that give you that “Woah… #mindblown” moment.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. But as with any job, the day-to-day demands of your role often serve to distract you from that big picture. This is where a PR plan steps in, helping to navigate and prioritize your efforts for greater impact. Measuring the results. Assessing the situation.

eBook 60

eBook How To Measurement SEO 60

PR 20/20

SEPTEMBER 17, 2019

Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. (He

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

The Marketing AI Institute was created and is powered by PR 20/20. Gartner forecasts global business value derived from AI is projected to reach $1.9 Gartner forecasts global business value derived from AI is projected to reach $1.9 Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance.

Technology 83

Technology Facebook Measurement Policies 83

Shift Communications

MAY 3, 2016

Prioritize Learning. In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. Instagram started filtering content just like Twitter not that long before.

Technology 60

Technology Marketing eBook Training 60

The Resolution Blog

OCTOBER 7, 2015

We didn’t need to bother with them, aside from whacking over a news release. We didn’t need to bother with them, aside from whacking over a news release. ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. She was delighted.

SEO 120

SEO Engineering Content Marketing Agency 120

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Mindful Marketing

SEPTEMBER 7, 2016

As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. PRNews reported earlier this year that in a communications survey, 58% of respondents said they had not heard of the Barcelona Principles, and only 19% said they have integrated them into their measurement strategy.

Measurement 50

Measurement Guidelines Advertising Advertising 50

Sword and the Script

DECEMBER 30, 2017

Nine years ago, I came home from a tour in Iraq and went back to my job. I wanted to learn and I thought it might help me get my next gig. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Things were different.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

MAY 10, 2016

Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way? Francis College, says transmedia storytelling is the path brands need to take. Why is it important?

Storytelling 120

Storytelling Customer Service Travel Instagram 120