3 ways PR pros can win with SEO and analytics

PR Daily

SEO is extremely adaptable based on the situation, goal or need,” says Jason White, director of SEO for Texas-based digital marketing agency PMG. Tailor your analytics and evaluation processes to your business goals.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. Often overlooked as a crucial piece of the marketing data ecosystem, accurate, up-to-date customer and prospect information is nonetheless crucial. Because so many marketing tactics rely on it!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions.

Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. If you’ve started an agency during the COVID-19 crisis please get in touch. agency

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers (CMOs) are moving more PR and marketing functions in-house. Some of the most common functions CMOs moved in-house include social marketing (53%), audio-visual production (44%) and public relations (39%).

How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu. The first section of Twitter’s Analytics tool lets you scope out each individual tweet you’ve sent, providing data on impressions and engagement.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. What are Jelly Marketing’s Core Values? How does Jelly Marketing use the Critical Mention platform?

Marketing Clairvoyance

Ronn Torossian

To get an idea of what customer experience might look like in the aftermath of COVID-19, analytics software company SAS recently partnered with Futurum Research […]. The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This is the first section you’ll see in your analytics dashboard.

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. In other words, someone is kidnapping your traffic on its way to Google Analytics. What it does do is mess with your Google Analytics data, the important data which you use to make data-driven decisions.

An Analytics Christmas Carol

Shift Communications

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. If your content marketing strategy seems to be flailing, you should use Google Trends to see the same. But have you used it as a way to boost your own content marketing? If you’re producing marketing content low in search volume, it may be a sign that it’s time re-think your content strategy.

A Traditional PR Pro Take on Analytics

Shift Communications

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. As potential and current clients more and more often seek full service agencies that can deliver on great coverage, but also on solid results, us traditional PR hacks here at SHIFT have also learned a thing or two of which I’ll share. Tap into Google Analytics.

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics. This is a question that you can ask in any kick-off meeting and oftentimes the PR or marketing contact has access to the platform.

How to measure understanding with Google Analytics

Shift Communications

In Google Analytics, three metrics hint at understanding. Vice President, Marketing Technology. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened?

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase.

Advanced analytics: position, velocity, and acceleration

Shift Communications

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. When it comes to analytics and metrics, all three sets of numbers are important: It’s important to know where you are. Vice President, Marketing Technology.

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come. Where Marketers and Communicators Should Be Going.

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. The Road to Google Analytics Certified Partner.

PR needs to get acquainted with analytics

Shift Communications

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Now we’re not saying that every PR professional needs to become a statistician overnight, but agencies need to take note: PR professionals want (and need) analytics training to be successful at their jobs. How do you keep your analytics training up-to-date?

PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. It’s not just a lack of communication between PR and digital marketing that can block analytics access.

New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? How Does Predictive Analytics Apply to PR? A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. Leverage Predictive Analytics as a PR Team. What’s the Future of Predictive Analytics in PR? Marketing Analyst.

eBook 89

Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. Analytical tools and productivity software really come into play here, because it shows you which projects are succeeding and which aren’t—and especially when clients are sucking you dry. The post Agency Work/Life Balance appeared first on Critical Mention - Media Monitoring.

{PR}edict: Predictive Analytics and the Future of PR, Part 5

Shift Communications

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. Part 4: Where Predictive Analytics for PR Goes Wrong. What’s the Future of Predictive Analytics for PR? Vice President, Marketing Technology.

Using Analytics to Improve Digital Marketing Strategy

5W PR

Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. The answer will be different for each brand, but the general best practices for marketing analytics should still be followed. Determining Which Analytics Matter Most. Where does a marketing coordinator even begin to break all of this information down?

Don’t Forget: Google Analytics Basics for PR Professionals Webinar

Shift Communications

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST. Few digital marketing tools are more widespread and more thorough than Google Analytics, but many PR pros aren’t familiar enough to make it work for them. Senior Marketing Analyst.

Use IBM Watson Analytics for Advanced Social Media Insights

Shift Communications

As marketers and communicators, we must always improve our social media results. Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Use IBM Watson Analytics on your own data. Vice President, Marketing Technology. Analytics Marketing Metrics Video

PR metrics and analytics: 10 trends to watch in 2019

PR Daily

Impressions , a common PR and marketing metric, will fall out of favor due to its limited value. In addition, some PR agencies apply multipliers, which can produce outrageously high figures. More PR pros will apply web analytics to track conversions. Greater scrutiny and skepticism of influencer marketing. Early enthusiasm over influencer marketing has waned as companies struggle to measure its ROI. Money is moving toward integrated, customer-centric marketing.

3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three Google Analytics issues that come up regularly in our work for clients that everyone should address. Last but not least, want to get search engine data inside Google Analytics? Data-Driven PR Marketing Technology google analytics

How an Influencer Marketing Agency Can Help Businesses Grow 

5W PR

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. Often, this arm is a part of a larger marketing agency, or in other cases the agency may focus solely on influencer marketing.

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The Holmes Report provided some great insight on what’s at stake for the future of agencies , and while much of it comes down to disruptive thinking, it’s also heavily grounded in infrastructure and business models.

Agency 120

Why Google Analytics is a PR Professional’s BFF – Part 1

Shift Communications

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the client’s overall business. Once you receive the analytics access email from Google it’s time to start exploring.

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data. Novice data analysts often assume that a data source, especially an internal one or one from a bespoke source like Google Analytics™, is inherently clean. A third circumstance in which predictive analytics often fail is with confounding variables.

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

Public relations, marketing, and communications aren’t known for their futurist perspectives. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be. A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. How Do Predictive Analytics Apply to PR? Let’s look at just a few use-cases of predictive analytics.

12 Questions You Should Ask Google Analytics Every Month

PR 20/20

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Analysis of your Google Analytics data may be prompted for a variety of reasons, including strategic planning, benchmarking or campaign evaluation. Questions to Ask of Your Google Analytics Data.

{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To prepare for predictive analytics, we must clean our data as best as possible. Vice President, Marketing Technology.

How To Use Google Analytics for Same-Day Content Promotion

Shift Communications

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Open up Google Analytics.

Why Google Analytics is a PR Professional’s BFF – Part 2

Shift Communications

In Part 1 of this series, we outlined why having access to a client’s Google Analytics can be beneficial for a PR program. From being able to identify which pieces of earned coverage drove the most traffic to a client’s website to analyzing data that can be used to make strategic program decisions, the initial reasons why Google Analytics is a powerful tool for PR professionals is evident. Analytics Marketing Technology Public Relations google analytics marketing technology

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […]. The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.