ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

PRSay

JUNE 15, 2020

Without large-scale events as an advertising vehicle, businesses need to think outside the box to reach these customers. Here are some ideas to make your organization top of mind for LGBTQ community: • Start marketing now. Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community.

Consumer 86

Consumer Travel Local Community 86

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Travel Retail 118

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Branding Brand 120

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. Targeted Customers.

Real Estate 52

Real Estate Publicity Television Radio 52

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Market influence. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. Connecting with consumers offline doesn’t have to entail just another advertising campaign. A business that gets involved in its local community achieves multiple objectives.

Consumer 60

Consumer How To Advertising Advertising 60

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. There was no other form of marketing involved or grand strategic plan. No advertising, no sponsorship, no sales promotion or other fundraising efforts. The local media picked it up and covered the story.

Radio 89

Radio Skype Print Local 89

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Blending editorial and advertising. These are not isolated examples.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Here are a few data points that drew my attention: Market size and scope : “$4.5

Internal 147

Internal International Tools Software 147

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” Broadcast: Increased Collaboration Between Campus and Local Media. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

5W PR

MAY 20, 2020

Podcasts, print advertising, or paid influencers? 2 – Local man discovers answer to lifelong problem. How does the target audience get their information, and what platform is most likely to convey it in the right way at the right time? Traditional media? Social media? Digital platforms? A combination of any or all of these?

Measurement 88

Measurement Print Local Social Media 88

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 147

Employee Print Writing Survey 147

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Does What We Know Hold Us Back in Marketing? In each case, some part of their marketing and/or sales process was broken.

Marketing 53

Marketing Enterprise Print Film 53

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s taken me 10 days to work through the 300+ page deck.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. Digital news is a commodity business.

Social Media 73

Social Media Print Study Advertising 73

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone.

Television 40

Television Print Radio Newspapers 40

Maxim Behar

JANUARY 3, 2021

Until now I have written 5 books and the 6th one I hope will be on the market in February 2021 as it is almost ready. It could be the first-ever book in the world first published on Social media and then printed. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc.

Local 52

Local Writing Social Media Interviews 52

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Waxing UnLyrical

JUNE 15, 2016

Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. That may sound a little outdated with all of the other marketing jargon out there, but it’s not. These are just a few questions every good PR person, marketer or social media professional should ask.

Community 40

Community Facebook Writing Local 40

Waxing UnLyrical

JUNE 2, 2011

C: Local and national media. I personally feel getting local media from micro-news sites, bloggers, to daily and weekly print, is different than getting attention from monthly national periodicals and TV (even local TV). B: I was never contacted directly for anything related to marketing that might dovetail with PR.

How To 76

How To Pitching Local Interviews 76

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. Local news is most valued but is on life support. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. So, where can PR and marketing staff get started in telling their brand’s story? Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. David: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. What do you think you’d find if you did?

Marketing 91

Marketing Google Newspapers Print 91

PR Fuel

JULY 24, 2018

I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Again, obviously very important to you ( hopefully important to some specific target market you serve), but often not likely to be that interesting to the masses.

Pitching 40

Pitching Media Small Business Writing 40

PR Conversations

JULY 20, 2015

Note that most of this knowledge did not come via official marketing materials or during the volunteer orientation session. For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Local Print 120

Bad Pitch Blog

APRIL 2, 2007

. - Subject: Valpak and COMPANY Create Custom Marketing Program Contact: NAME, TITLE PARENT COMPANY Phone, Fax, E-mail Valpak and COMPANY Create Custom Marketing Program Valpak, North America ’s leading cooperative direct mail company, and COMPANY, a growing COMPANY-TYPE with over 250 locations have formed a new marketing partnership.

Local 40

Local Pitching Advertising Advertising 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage.

Software 118

Software Case Study Advertising Advertising 118