LinkedIn, Twitter and YouTube adding options

PR Daily

Twitter refines searches; YouTube courts advertisers. YouTube is taking steps to enhance its offerings to advertisers. According to Marketing Land , YouTube cards—introduced for its videos in March—will soon afford advertisers a way to promote other videos or playlists and later on will offer links to advertisers’ websites. Learn it all at our Visual Communications and Infographics conference. ].

Report: YouTube branded content views up 55 percent from 2014

PR Daily

That’s one major conclusion you can take from YouTube’s first report on branded content. Consider some of the report’s findings, which looks solely at the top 100 brands that use the platform: Brands published four of the top 10 trending videos on YouTube in 2014. The average amount the top 100 advertisers spent on branded content is up 60 percent this year, and the number of advertisers increased by 40 percent over last year.

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Infographic: Is TikTok a fit for your brand?

PR Daily

After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken? . The infographic offers key insights on the platform, including: When brand managers should consider adopting TikTok. How advertisers are using the platform.

Infographic: Is TikTok a fit for your brand?

PR Daily

After all, Facebook, Instagram and YouTube provide plenty of opportunities, and why should you fix what isn’t broken? The infographic offers key insights on the platform, including: When brand managers should consider adopting TikTok. How advertisers are using the platform.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

AdAge reported: Online advertising is expected to generate $120 billion in the U.S. this year, growing from just $100 million in 1995, according to an advertising forecast from Publicis Groupe’s Zenith. Infographic: The benefits of purpose-driven marketing. YouTube creators come together to plant 20M trees. Influencer and content creator Jimmy “MrBeast” Donaldson organized a fundraiser in what he calls the “largest YouTube collaboration of all time.”

Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. Understanding where and how to spend your paid advertising dollars could also be helpful for those struggling to measure ROI. Serpwatch created this robust infographic with trends and statistics brand managers should be aware of when planning or updating their digital marketing strategy. Nearly half (45 percent) of people watch at least one hour of video on Facebook and YouTube every week.

Infographic: Livestreaming tips and trends

PR Daily

Mic, MTV News, Fox Sports, Vocativ and other notable online publications have laid off editorial staff in pursuit of video advertising dollars, which has catapulted livestreaming to hot content commodity status. Koeppel Direct has an infographic with tips to help you successfully jump into the video fray. According to the infographic: Twenty-nine percent watch sporting events. However, Instagram Live, YouTube Live, Twitch and Live.ly

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Share your data for a better PR program

Shift Communications

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Advertising Analytics Data Data-Driven PR Marketing Metrics Public Relations Sales Strategy

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Simple Content Marketing Framework

Shift Communications

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, the equivalent of all 4 seasons of Game of Thrones is uploaded to YouTube. Advertising Content Marketing Marketing Public Relations Content marketing isn’t a panacea. For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement.

The top content-marketing trends of 2016

PR Daily

RELATED: Get advanced video training from Red Bull, one of the leading content creators on YouTube. Content creation should be your main focus, followed by paid advertising, paid social media and editorial/strategy planning. For more on the top content marketing trends for 2016, check out the infographic below If you’re still in planning mode for 2016, chances are content marketing is a big part of the conversations you’re having.

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

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10 Facebook trends of 2015 (so far)

PR Daily

The site’s video auto-play feature was introduced last year, and now more native Facebook videos are watched on the service than YouTube videos. With in-app payment opportunities and increased opportunities for advertisers (especially in mobile), you start to get a sense of where the social platform is heading. But to get a better sense of where it is right now, check out the Pagemodo infographic below, with details on the “10 Facebook Trends of 2015.".

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Facebook seeks to keep publisher content, videos on Facebook

PR Daily

The data that Facebook has collected over the past 11 years have helped it become second only to Google in global digital advertising revenue, according to Business Insider. With Facebook holding the power to show or not show content to its users, it also easily controls not only the data, but the price of its advertising commodity. Facebook’s publisher offering is not the only way the social network is positioning itself to be the chosen advertising platform for brands.

11 tactics to repurpose original podcasts and videos

PR Daily

A 2019 survey found 40% of Americans age 54 or younger listen to podcasts monthly, and 54% of podcast listeners are more likely to consider buying an advertised product. Turn the content into an infographic. Turn the key takeaways into an infographic to post on your site and share on social media. Create small, ‘snackable’ social media content by extracting 20–45 seconds of salient points from your Youtube video and posting them directly onto a social media channel.

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Social Media Marketing: One Size Does Not Fit All

Jexan

It’s no secret that digital marketing and advertising encompass a growing portion of companies’ brand-building and lead generation budgets in the 21st century. Not to mention YouTube’s lofty 2 billion monthly users that are spread rather evenly across most age groups.

How To Create Interesting Digital Content For A “Boring” Industry

Cision

They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging. A company that sells similar products, Old Spice , also branches out to related topics in its advertising but gears it toward a different audience.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. In a YouTube video , an animated Barbie and her friend Nikki discuss Nikki’s “experiences about when she has been treated unfairly.”

As digital marketing grows, Google to launch real-time ads

PR Daily

Digital advertising saw a significant jump in 2015, and early indicators point to marketers keeping the momentum going this year. For more digital marketing insights from Kenshoo’s survey, check out its infographic. As online advertising grows in popularity, Google is making it easier for marketers to jump on trends as they happen.

The best marketing strategies for nonprofit organizations

PR Daily

Find free advertising on Google. This in-kind advertising help could create awareness, recruit volunteers and garner donations. Running and managing Google Ads takes some backend savvy, but with a daily budget of $329 for advertising along with a keyword cost per click max of $2, it will be worth the effort to take the time to learn how to share your story and mission. Images can also share stats in infographics and promotional videos. YouTube: 9 billion.

Content Strategies in 2015: Make it Visual, Make it Mobile

Shift Communications

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. YouTube is a key strategy for enterprises – and is a lost opportunity for others. Given the audience size and search power of YouTube, it’s vital to leverage the channel in your content plans just like you do Twitter, LinkedIn, etc.

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Announcing PR Daily’s 2019 Video & Visual Awards finalists

PR Daily

YouTube Creator Academy Community Guidelines, Lorem Ipsum Corp. Digital Advertisement. Infographic. Sofidel Clogged Toilets Research + Infographic Series, Mulberry Marketing Communications with Sofidel. Quarterly Earnings Infographic, KeyCorp.

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4 Examples of Fair Use Debates in the Digital World

Cision

Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . Taking frustration with this to the Web, YouTube star Hank Green expressed his opinions on the topic in a Medium article. Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content.

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. LinkedIn was the most popular (94%) and most effective (66%) social media platform used for distribution, followed by Twitter (87%), Facebook (84%) and YouTube (74%). Social advertising is a necessity for effective distribution – the future of social media is path paved in payment.

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The potent effectiveness of influencer marketing

PR Daily

We live in an age when people model clothes on YouTube for a living or play video games for a global audience of millions. has made an infographic detailing the rise of influencer marketing, which has become a potent weapon for brand managers looking to reach specific audiences. Compelling stats from the graphic include: Influencer marketing can generate 11 times the ROI of traditional advertising. Popularity has its uses.

Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business.

7 pre-Internet PR tools

PR Daily

Sure, Mad Men shows us advertising execs who were smoking cigarettes and drinking hard liquor as part of their daily routines. However, in the real world of PR and news, what was happening before Google, YouTube and satellite media tours? Press kits (not infographics). At the risk of sounding like I live in the Smithsonian, please allow me to reflect on how times have changed. Modern public relations.

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8 changes to make your content more engaging

PR Daily

300 hours of video are uploaded to YouTube every minute. Take the key bits of data, and turn them into an infographic. Embrace native advertising. For the uninitiated, native advertising is advertising that blends into the content you produce. More than 2 million blogs are posted every day, and. It can’t all be great. So, how do we create a content strategy that cuts through the noise? How do we generate content that excites and inspires our audience?

Talking Points Podcast: Real-Time Marketing “War Rooms” are Dying

Communications Conversations

Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening. https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube”. https://www.thinkwithgoogle.com/articles/youtube-insights-stats-data-trends-vol9.html. “Is

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10 digital branding and marketing trends to watch for in 2016

PR Daily

YouTube’s app received the second most unique visitors year over year; Facebook ranked higher. With YouTube acting as the now-disputed king of online video and Facebook beefing up its own video platform, 2016 is poised for brands ready to commit to mobile video marketing. Analytics Research shows that when it comes to mobile video advertising, if you don’t catch the attention of the viewer in the first five seconds, engagement drops dramatically.

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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. 32) The cost of advertising in the Super Bowl.

How PR can Integrate Industry Reading Efficiently into Workflow

Sword and the Script

It’s arguably the single most useful feature Twitter has created (it’s a pity Twitter hasn’t enabled an ability to advertise based on lists), and when following thousands of people on the platform, provides a snapshot of the latest conversations from those you’ve listed as influential. For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading.

5 ways data can enhance marketing campaigns

PR Daily

Brand managers can experiment with a mix of content such as infographics, videos and articles, then gather data to evaluate and optimize their strategies. Video is another big trend, with billions watching hours of videos on Facebook and YouTube each and every day, and many marketing and PR pros are turning to messaging apps such as Snapchat or Kik in order to reach younger consumers. Data are becoming essential for marketing and PR pros. A study by Forbes Insights and Turn.

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Your Marketing Predecessor was Probably a Hot Mess [UML]

Sword and the Script

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. based marketing and advertising professionals for the survey. If you can’t link content marketing to the business objectives, it doesn’t matter if you can center a YouTube video in WordPress with HTML code.

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. infographics, social posts, interactive quizzes). Utilize platforms, such as YouTube, Snapchat and Facebook to raise brand awareness via visually appealing, fun and/or informational videos. As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace.

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Similar to Facebook, YouTube’s “Recommended for You” section is another example of how user activity and preferences fuel content discovery. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation.

When There’s a Gap in Big News, Surveys Can Fill the Void – But, Are You Asking the Right Questions?

Shift Communications

When collecting data, even though media may be your primary target, coverage is never a sure thing, so think about how else the resulting data might be used – company blogs, infographics, sales materials, social media posts, advertising, customer communications and more. Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness.

Digital PR: What You Need to Know

The Proactive Report

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. There are many ways to distribute and amplify your content: Social advertising. There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Believe me, there is a lot to learn.