Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 33) “I write speeches and press releases and talk to the media on behalf of the state’s chief fiscal officer about revenue, unclaimed property, government payroll data and other topics.”.

Employee 148

Employee Print Writing Survey 148

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Now I get nostalgic for the days when people consumed content governed by journalistic standards. Karma is real. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis System 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

Publicity 120

Publicity Storytelling Journalism Viral 120

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. As an example of its topics, in September a panel of journos discussed the Federal Government’s media reform bill. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.

Financial 52

Financial Education Analysis Analytics 52

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough. It has also led to influencers themselves breaching advertising and trading standards law.

Government 103

Government Education Print Ethics 103

Stephen Waddington

OCTOBER 10, 2018

No wonder that the small ads of newspapers have been gutted. They agreed to fact check every reference to local government over a seven day period just to see what was correct and incorrect. The former local government comms person in me expected swathes of debate about potholes, parking, litter and libraries. That’s fine.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

No wonder that the small ads of newspapers have been gutted. They agreed to fact check every reference to local government over a seven day period just to see what was correct and incorrect. The former local government comms person in me expected swathes of debate about potholes, parking, litter and libraries. That’s fine.

Local 60

Local Facebook Media Government 60

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Blogs, including independent and corporate blogs, can be credible. The results?

Survey 95

Survey Industry Leadership Study 95

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. I believe that the Government or governments in general depend on the current situation and should have a very flexible and open policy regarding that issue.

Tourism 52

Tourism Hotels Brand Branding 52

Cision

MARCH 30, 2016

I would like to think that these efforts were partly responsible for the federal government shortly after listing African lions as “endangered” under the Endangered Species Act, ensuring that such a tragedy would be prevented in the future. My daily newspaper of choice is…The New York Times. Rapid Fire Round. I laugh most at…myself.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience.

How To 54

How To Writing Guidelines Television 54

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. In 1942, Mabel was one of thirteen women seconded to the Government to lead a salvage campaign among housewives. In turn, I produced a scan of the the book chapter, which I make available here as a pdf.

Publicity 40

Publicity How To Newspapers Radio 40

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. Trust and the Unlikely Reinvention of Advertising [UML].

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Stephen Waddington

JUNE 25, 2020

Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Trust in media high, politicians low Trust in the media’s coverage of COVID-19 was relatively high in all countries, at a similar level to national governments and significantly higher than for individual politicians.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

APRIL 29, 2024

Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market. This includes print newspapers, digital news sites, television, and radio stations. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 76

Marketing Local Crisis Management Internal 76

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. It goes to help pay for the advertising, everybody chips in.

Ethics 91

Ethics Groups Handbook Education 91

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. A reset on advertising spend. My own predictions are listed at the very bottom. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 91

Marketing Google Newspapers Print 91

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. What’s more, several major industry sites ran the story, too, and within a week, governments and major retailers were asking how they could get the energy software. Poor images won’t get picked-up on covers of big newspapers.”. “We are bombarded with information.

Storytelling 120

Storytelling Skype Energy Software 120

Communications Conversations

DECEMBER 15, 2016

I work alongside an exceptional team of people managing social media listening; so for the most part, I shy away from the earned piece of social and focus on everything else from strategy, advertising, tool management, governance, content optimization and more.

Social Media 60

Social Media Data Measurement Analytics 60

Mark My Words

MARCH 22, 2022

The euphoria is gone but the money that rained down from a myriad of sponsors charmed by her athletic and advertising potential has not. That reminds me of something the Québec government repeated at the start of the pandemic about building the airplane while flying the first wave.

Newspapers 15

Newspapers Sports Government Advertising 15

Stuart Bruce

OCTOBER 20, 2015

The second, used far less frequently in the days before search and social, was paid advertising. The apology advert or produce recall advert in the national newspaper. European Union Commission president Jean Claude Juncker has tweeted photographs of inaccurate newspaper articles, complete with his own hand-written corrections.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Maxim Behar

FEBRUARY 18, 2024

While initially everything revolved around government relations, businesspeople gradually became aware of the necessity to be present in the public eye, not just through advertising. After all, America is the birthplace of advertising, and everything back then happened through advertising.

Corporate 59

Corporate Advertising Advertising Government 59

Stephen Waddington

DECEMBER 24, 2019

The photo was featured in every newspaper the next day and even placed on the cover of the manifesto. It is certainly true that sales of local newspapers have declined but their websites and other local websites want to carry images of high profile people making their local area special. Boris readily agreed.

Newspapers 78

Newspapers Film Local Policies 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook. Big Tech’s reputation has taken a beating lately.

Privacy 165

Privacy Retail Government Google 165

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. We’ll look at ethics and governance. Big or otherwise.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Maxim Behar

FEBRUARY 14, 2023

And my next period is from 1985, when I was working in the newspaper “Rabotnichesko delo”, and one morning, as I was flipping through the pages, saw that the correspondent for Shumen, called Tsonyo Tsonev, sadly had passed away, may he rest in peace, very noble man. I have really interesting guests here from the advertising business.

Local 59

Local Meeting Agriculture Newspapers 59

Doctor Spin

NOVEMBER 25, 2023

Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.” He placed the idea in articles, newspapers, celebrity endorsements, and events. Source: Propaganda 3 Bernays, E. Propaganda. New York, NY: Horace Liveright. New York, NY: Boni and Liveright.

Wikipedia 52

Wikipedia Hotels Case Study Engineering 52

Maxim Behar

MARCH 1, 2021

02.03.2021 Maxim Behar commented on the upcoming parliamentary elections and the public figures seeking an elected seat in the Government in the "Bulgaria in the Morning" show on Bulgaria ON AIR with Miroslav Dimitrov. Since the advertising industry has developed in this direction, can we explain it as a normal action in politics?

Leadership 52

Leadership Agriculture System Social Media 52

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business.

Publicity 128

Publicity Government Guidelines Facebook 128