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Should Anyone Advertise Alcohol?

Mindful Marketing

As many governments have experienced, Japan is dealing with decreased tax revenue, partly because of an aging population and shrinking tax base but also because consumption of one of its most highly taxed products, alcohol, has been declining. I have to admit that alcohol advertising is a difficult issue for me to approach objectively.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

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Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. The same is true for related functions, such as investor relations and government affairs.

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

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Social media advertising blunders- a look at past advertising failures and what brands can learn from them

Prohibition

However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes.

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The Barcelona native from Shumen, the advertising “guru” who reinvents Bulgaria every time

Maxim Behar

that’s how we met Luis Bassat, an outstanding professional, a great personality, the legendary Spanish Mr. Advertising, as he is often called, whose grandfather turns out to have been born. In fact, this is practically true for every country, I have been saying for years that advertising, promotion, should never stop, never."

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#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

#FuturePRoof has published a guide that addresses the need for influencer marketing governance in public relations. It aims to give public relations a voice around the critical area of governance for influencer marketing. It has also led to influencers themselves breaching advertising and trading standards law. billion in 2019.