Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

DECEMBER 29, 2017

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Build customer relationships with these tips: Write action-driven, attractive captions – encourage them to engage with your brand.

Instagram 120

Instagram How To Guidelines Facebook 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. You can also have it re-write it several times over if you wish. In addition to writing your release, Taylor will also write social media updates based on the text and tone you’ve selected.

Software 85

Software Media Relations Pitching Media 85

Prohibition

NOVEMBER 19, 2018

So last week was all about Brexit again, but in the advertising space, it was all about the latest John Lewis advert and a little boy called Reg buying a new piano. I don’t think they sell Pianos but I liked it all the same despite it being a different approach for them this year.

Video 63

Video Film Fashion Web 63

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. Those of us in PR will want to know how the designers of the late 50s period obtained and kept their wealthy clients.

Film 136

Film Local Leadership Radio 136

Mark My Words

SEPTEMBER 20, 2019

I write this as we emerge blinking from the events of the past week, a week marked by two articles that have reached depths of cruelty that are reminiscent of the dark days of the Evil Empire of the Red Tops. The headline is everything, it is the cash cow. Secondly, there is something more nebulous and distant.

Sports 60

Sports Viral Fashion Engineering 60

Maxim Behar

JUNE 15, 2022

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Maxim Behar

JUNE 15, 2022

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Style and fashion. Up until now, it has not been very easy to advertise on the Snapchat platform. Hobbies and interests.

Social Media 233

Social Media How To Insurance Insurance 233

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

JUNE 13, 2012

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Blogging 99

Blogging Fashion Writing Community 99

Mark My Words

SEPTEMBER 21, 2018

Look, here I am writing about it. from digital advertising to influencer marketing, from trade shows to vlogging and let’s not forget good old word of mouth. There’s even a fashionable term for it all?—?the Anyway, it’s made me think about evaluation and how our work is judged these days as data is evaluated and process is king.

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Prohibition

SEPTEMBER 20, 2019

In her post advertising the brand, she posed on a perfectly made bed surrounded by heart shaped balloons, a plate of strawberries and pancakes (that were actually tortilla wraps) with a bottle of Listerine in the background on a bedside table. Naomi Campbell’s failure to proof read her caption. A pretty terrible mis-shake….

Marketing 48

Marketing Social Media Instagram Advertising 48

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life? Spring cleaning your strategy can be a breath of fresh air.

Strategy 40

Strategy Banking Fashion SEO 40

PR Job Coach

APRIL 12, 2011

You are what you write. Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Everyone has an opinion and I am no different.

Real Estate 129

Real Estate Education Fashion Interviews 129

Beyond PR

FEBRUARY 15, 2018

Fortunately, influencers can have a stronger impact than an advertisement, especially while helping people figure out what to buy. . In the recent holiday campaign, the brand got help from Aleali May, an American fashion blogger. Smart Influencers Tap Into Audience Needs. About Kayla Matthews.

Travel 72

Travel Retail Instagram YouTube 72

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. Advertising agencies no longer stand in isolation, and with that neither should PR companies. As you’ve probably figured out, we’re not old fashioned when it comes to PR. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

Stuart Bruce

AUGUST 17, 2015

Neither digital or nudge techniques are ‘no cost’ They can however be lower cost and far more cost effective than the traditional marketing and advertising campaigns used by successive Tory and Labour governments in the past. Writing a communications strategy. Give us data instead of spin. Measurement and evaluation.

Government 60

Government Communications Advertising Advertising 60

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: content, marketing. But what does content mean? And why is it so important?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

APRIL 13, 2016

Writing a post about your business or service. The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). Asking you to post on their website(s). Promoting various events and webinars. Gap’s Styld.by.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. The PR pro’s ability to write compelling content, understand the buyer journey and remain close to the customer cements PR at the table for account-based marketing.”. * * *. Content, Local Search and Leads.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. Last year an advertising spot during the Super Bowl cost $5 million. Passion, consistency, focus, opportunity, humility and some good old-fashioned hard thinking – these are the elements of good marketing reflected here. What could B2B do with a cool extra $5 million?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Mark My Words

DECEMBER 21, 2017

Though he died over 100 years ago, Barnum’s writings and life story provide the best guide to the art of publicity as you’re ever likely to get. He was an outspoken critic of slavery, he was imprisoned for writing about his religious beliefs, he was named as a possible presidential candidate, and he was a tireless philanthropist.

Viral 83

Viral Big Data Fashion Publicity 83

Prohibition

MARCH 14, 2017

I undertook a joint honors degree in English Literature and Art; it’s arguably relevant… the art represents the creativity and a certain level of understanding on how political movements can impact on consumerism and society as a whole, whilst the English element of my degree taught me how to become more eloquent in my writing.

Communications 48

Communications Industry Fashion Creativity 48

Shift Communications

SEPTEMBER 10, 2015

A great illustration of this concept is the service [link] This site teams up with fashion Instagrammers – if you like one of their posts on Instagram, LIKEtoKNOW.it It’s happened to all of us – you go to write a Tweet, but that pesky character limit keeps you from expressing all you want to say. Character limits aren’t a factor.

Instagram 60

Instagram Mobile Marketing Facebook 60

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. One of my career defining roles was writing the social media strategy for a prominent central bank. My first interview was with Arik C.

Interviews 28

Interviews SEO Banking Radio 28

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Look no further, check out our round-up below.

Groups 62

Groups Instagram Social Media Trends 62

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 150

Trends Communications Employee Enterprise 150

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Their fashion taste is not good.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. It’s more fashionable. They assume a digital agency offers everything digital.

Agency 188

Agency SEO Advertising Advertising 188