Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

DECEMBER 29, 2017

Read: Social Customer Care: Three Steps to Best-in-Class Results. With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Did you know that none of those channels has beaten Facebook in terms of engagement?

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. You can also have it re-write it several times over if you wish. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. The software offers you a choice in tone too.

Software 85

Software Media Relations Media Pitching 85

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In the era of Wikileaks and social media, the entire episode feels very quaint.

Film 136

Film Local Leadership Radio 136

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prohibition

SEPTEMBER 20, 2019

Blogger and social media influencer Scarlett London is well known for her immaculate and beautiful Instagram feed and has worked with some impressive brands, creating great content for them. Scarlett London’s paid partnership with Listerine. Naomi Campbell’s failure to proof read her caption. A pretty terrible mis-shake….

Marketing 48

Marketing Social Media Instagram Advertising 48

Mark My Words

SEPTEMBER 21, 2018

Not only that, it smartly taps into the power of the second screen as the traditional audience attention turns away from television and moves toward mobile devices and social media who chat about the content they are watching. Look, here I am writing about it. from TV and press to direct mail and social networks?—?from

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. Advertising agencies no longer stand in isolation, and with that neither should PR companies. As you’ve probably figured out, we’re not old fashioned when it comes to PR. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

Waxing UnLyrical

JUNE 13, 2012

I know, I’ve worked in the media my entire career. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. The world doesn’t need another fashion blog, yoga site, or recipe roundup.

Blogging 99

Blogging Fashion Writing Community 99

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Beyond PR

FEBRUARY 15, 2018

They appeal to followers on social media sites like Instagram and YouTube and were typically everyday people before gaining momentum in that realm. . Fortunately, influencers can have a stronger impact than an advertisement, especially while helping people figure out what to buy. . Smart Influencers Tap Into Audience Needs.

Travel 72

Travel Retail Instagram YouTube 72

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Want More Earned Media? Why: While I love pretty much anything Janet Fouts does, I really really love her new mindful approach to social media marketing.

Strategy 40

Strategy Banking Fashion SEO 40

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: content, marketing. But what does content mean? And why is it so important?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Instagram Social Media Trends 62

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. ” – Jennie Bev, writing in Psych Central. Something else was going on. Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. Not long after that I started this blog and began writing. Last year an advertising spot during the Super Bowl cost $5 million. I had been gone for a total of about 18 months. Let me know!

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Report: Ignore Customers on Social at Your Own Peril. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged. Content, Local Search and Leads. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Stuart Bruce

AUGUST 17, 2015

Neither digital or nudge techniques are ‘no cost’ They can however be lower cost and far more cost effective than the traditional marketing and advertising campaigns used by successive Tory and Labour governments in the past. Social media. Social analytics. Writing a communications strategy.

Government 60

Government Communications Advertising Advertising 60

Waxing UnLyrical

APRIL 13, 2016

Writing a post about your business or service. Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

Mark My Words

DECEMBER 21, 2017

But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. Though he died over 100 years ago, Barnum’s writings and life story provide the best guide to the art of publicity as you’re ever likely to get. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Shift Communications

SEPTEMBER 10, 2015

A great illustration of this concept is the service [link] This site teams up with fashion Instagrammers – if you like one of their posts on Instagram, LIKEtoKNOW.it It’s happened to all of us – you go to write a Tweet, but that pesky character limit keeps you from expressing all you want to say. Character limits aren’t a factor.

Instagram 60

Instagram Mobile Marketing Facebook 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.”

Trends 151

Trends Communications Employee Enterprise 151

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? PR used always to be dependent on traditional media, as well as being dependable. This has entirely changed with social media, which has uplifted the quality of Web 1.0

Print 64

Print Social Media Web Television 64

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. It’s more fashionable. They assume a digital agency offers everything digital.

Agency 188

Agency SEO Advertising Advertising 188

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. 1) Use paid social to support media pitching.

B2B 78

B2B Facebook Advertising Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. For as long as the discipline has existed, communications and writing skills have been instrumental to success. PR professionals will need a broader range of skills.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? Media Bullseye Roundtable, also hosted by Chip Griffin. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can. Play with the timing of your posts to see if it makes a difference.

Communications 79

Communications Pinterest Reddit Radio 79