ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Flack's Revenge

NOVEMBER 22, 2022

SBF has cast a pall over an already struggling industry and caused untold damage. You are an embarassment to the industry. Elon Musk has come on like a bull in a China shop, causing a mass exodus of employees and a #leavingTwitter movement. I’d say that sums it up pretty well. And he really does know what he is doing here.

Banking 177

Banking Employee Financial System 177

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. However, racial and gender representation in the industry remains skewed.

Agency 100

Agency How To Survey Employee 100

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

PR for Anyone

JANUARY 28, 2024

Many companies and industries shifted to remote work during that time. In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. It’s not even cheap. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Blogs, including independent and corporate blogs, can be credible. The results?

Survey 95

Survey Industry Leadership Study 95

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. For more updates, make sure to subscribe!

B2B 77

B2B Trends Strategy Marketing 77

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow. But problems create opportunities to solve them — opportunities to innovate and lead cultural change.

Communications 189

Communications Journalism Advertising Advertising 189

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. These include employees, subcontractors (up to 65%), software and consumable items. It is an incentive aimed at promoting innovation. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Remote PR Jobs

NOVEMBER 8, 2022

Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry. Improving SEO - leads to brand discovery: Every article, website, and advertisement available online about your company can help optimize your search engine rankings.

Case Study 230

Case Study Engineering SEO Reputation 230

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. The Secret to Scale is Employees. The secret to scale is employees. by Frank Strong.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

FEBRUARY 4, 2020

Golin’s News section shares recent announcements, expert insights and employee perspectives. Ketchum is a global communications consultancy that has no boundaries in creatively finding solutions that are best for its clients across various industries. @GOLINglobal. BIGfish Communications. Work hard play nice. Take risks. Collaborate.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. Industry experts Partner with respected figures in the industry or niche who are known for their knowledge and authority. Brand ambassadors Select loyal customers or employees as brand ambassadors.

Brand 78

Brand Branding Product Launch Sports 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. A PR team excels in conducting market research, analyzing industry trends, and understanding the competitive landscape.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Industry awards exist for every vertical and niche, so choosing the right one is no simple task. Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Cision

AUGUST 22, 2017

As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. You may have slightly different communication forms, depending on the audience (customers vs. employees). It’s no easy task — trust me. Everything.

Company 267

Company How To Employee Customer Service 267

Communications Conversations

DECEMBER 9, 2021

Advertising has taken over. And most of these were positive comments from fans, employees and former employees. Facebook posts would have hundreds of comments with active conversations happening in the threads. Engagements were the focus–no question. But since then, much has changed. Brands focused on using social to sell.

Social Media 169

Social Media Twitter Employee Trends 169

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Driving Employee Engagement. link] Most organisations have employees.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Maxim Behar

SEPTEMBER 5, 2021

How is the pandemic changing our industry? - He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. And that will ultimately define our position as a leader in the entire industry. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 177

Facebook Community Advertising Advertising 177

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Independent PR practitioners, those with a national or international presence and those with 250 or more employees were more likely to foresee working with CBD brands in the next three years.

Survey 87

Survey Measurement Employee Retail 87

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Do your industry reading. Listen to industry podcasts. When you pitch a story, you need to be credible too. What do they find credible?

Journalism 127

Journalism Media Relations Report Media 127

Agility PR Solutions

APRIL 11, 2019

Companies and employees in the creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. When asked to name the greatest advantage […].

Creativity 68

Creativity Survey Advertising Advertising 68

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends.

B2B 139

B2B Brand Branding B2C 139

Bianchi Biz Blog

MARCH 3, 2022

First off, you don’t have in-house marketing, advertising, PR or social capacity because it’s cheaper … but because it’s better. Those in-house employees have much deeper knowledge of your company than any outside agency will ever have. Depth of knowledge about the industry that matches your staff’s depth of company knowledge.

Agency 88

Agency B2B Internal International 88

Victorious PR

DECEMBER 1, 2022

At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients. In fact, there are even certain industries that we do not work with, solely based on our core values. Our employees make up the foundation of our company. Referral and Word of Mouth-Based Business.

Agency 52

Agency Real Estate Employee Ethics 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. The more she read about the PR industry, the more opportunity she saw there. “I It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”.

Meeting 97

Meeting Journalism Employee Storytelling 97

PRSay

SEPTEMBER 7, 2021

The Standards of Ethical Conduct for Employees of the Executive Branch preclude servicemembers from using “public office for…private gain, for the endorsement of any product, service or enterprise, or for the private gain of friends, relatives or persons with whom the employee is affiliated in a nongovernmental capacity.”.

Ethics 172

Ethics Public Affairs Policies Guidelines 172

Reputation Us

NOVEMBER 15, 2021

Employee abuse. It’s happened enough that the insurance industry now offers Reputation Risk Insurance to protect companies against financial loss. These are often related to the personal and advertising injury coverage portion of a policy. Disease outbreak (excluding Covid). Bodily injury. Animal abuse. Customer abuse.

Insurance 97

Insurance Insurance Exercises Reputation 97

PR for Anyone

SEPTEMBER 16, 2022

So much to consider like the season – it’s fall – what happens in your industry in fall? Employee Ownership Month. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! It’s almost October. What are you going to pitch the media in October? Church Safety and Security Month.

Pitching 130

Pitching Financial Small Business YouTube 130

The Hoyt Organization

DECEMBER 8, 2023

It’s about building connections and expanding networks within the industry. At the end of the thought leadership campaign, the brand reported a significant increase in requests for information and more than 18 meetings with companies seeking to secure employee testing.

Leadership 52

Leadership Social Media Reputation Brand 52